Does ChatGPT Actually Have A Higher Conversion Rate Than Google  Traffic?, AI Traffic Is Not Being Tracked Accurately, How To Actually Spread  AI Adoption Throughout Your Company, AI Is Slashing Headcount — Fast  (Here's What To Do)

Does ChatGPT Actually Have A Higher Conversion Rate Than Google Traffic?, AI Traffic Is Not Being Tracked Accurately, How To Actually Spread AI Adoption Throughout Your Company, AI Is Slashing Headcount — Fast (Here's What To Do)

In this episode #2988, Eric Siu and Neil Patel discuss how ChatGPT is changing user behavior and conversion rates compared to Google. They explore the rise of AI assistants in search, the cost efficiency of AI tools, and the need for AI fluency and cultural shifts within organizations. The episode wraps with insights on Google’s recent workforce changes and strategic moves in the AI era. TIME-STAMPED SHOW NOTES (00:00) ChatGPT vs Google: Conversion Rates and User Behavior (02:57) The Evolution of Search: AI Assistants and Analytics (05:58) Cost Efficiency in AI: The Future of User Services (08:56) AI Fluency in Organizations: Embracing Change (11:58) Cultural Shifts: Adapting to AI in the Workplace (18:11) Google's Workforce Changes: Buyouts and Future Directions To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

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The New Startup Playbook, CEOs Are Choosing More AI. Less Jobs.

The New Startup Playbook, CEOs Are Choosing More AI. Less Jobs.

In episode #2968, Eric Siu and Neil Patel discuss the new startup playbook, questioning the need for traditional venture capital and emphasizing AI’s growing role. They highlight the shift toward sell...

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How To Get The Best Speakers For Your Events (For Free), Are TikTokers Really Broke?, What I Learned From Hosting A Private Summit With 185 Business Operators, They Raised $25M And Spent $12M On A Domain, Agency Is Eating The World

How To Get The Best Speakers For Your Events (For Free), Are TikTokers Really Broke?, What I Learned From Hosting A Private Summit With 185 Business Operators, They Raised $25M And Spent $12M On A Domain, Agency Is Eating The World

In episode #2967, Eric Siu and Neil Patel discuss building relationships to attract top event speakers, share marketing insights from a private summit, and examine TikTok advertising. They highlight t...

7 Touko 202525min

60% Of Traditional Searches Don't End With A Click Now, The One Common Thing With The Best Marketers In The World, How To Generate The Most Revenue From Conferences, How To Manifest 7-Figure Deals From Thin Air

60% Of Traditional Searches Don't End With A Click Now, The One Common Thing With The Best Marketers In The World, How To Generate The Most Revenue From Conferences, How To Manifest 7-Figure Deals From Thin Air

In episode #2966, Eric Siu and Neil Patel discuss the shift to zero click results and the growing importance of strong branding in digital marketing. They cover strategies for mastering marketing chan...

6 Touko 202521min

How Long It Really Takes To Win A Deal in 2025, Why You Have To Diversify Your Marketing, The 'One-Click' Future of Marketing, Is Black Hat Seo Back for AI?, Is GEO actually different from SEO?

How Long It Really Takes To Win A Deal in 2025, Why You Have To Diversify Your Marketing, The 'One-Click' Future of Marketing, Is Black Hat Seo Back for AI?, Is GEO actually different from SEO?

In episode #2965, Eric Siu and Neil Patel discuss the intricacies of sales cycles, particularly in the context of conferences, emphasizing the importance of consistent follow-up. They explore how AI i...

5 Touko 202523min

It Really Does Take 10 Years To Build A Brand, Are Most CEOs On A Rampage Right Now?, Shopify Is Making E-Commerce Sites A Relic?

It Really Does Take 10 Years To Build A Brand, Are Most CEOs On A Rampage Right Now?, Shopify Is Making E-Commerce Sites A Relic?

In episode #2964, Eric Siu and Neil Patel discuss the value of events for networking, balancing work and family, and how CEOs adapt during tough times. They share travel experiences, reflect on leader...

1 Touko 202519min

Apple Rebrands Search Ads As Apple Ads, Why We are Integrating QR Codes In Our Marketing Content, Why Being CEO Is The Worst Job

Apple Rebrands Search Ads As Apple Ads, Why We are Integrating QR Codes In Our Marketing Content, Why Being CEO Is The Worst Job

In episode #2963, Eric Siu and Neil Patel discuss Apple's shift to ads, the effectiveness of QR codes, and the challenges CEOs face. They also cover navigating business challenges and the cyclical nat...

30 Huhti 202517min

How We Buy Attention, Why I Never Try To Go For Multi-Million Dollar Deals, CEOs Are Choosing More AI, Less Jobs

How We Buy Attention, Why I Never Try To Go For Multi-Million Dollar Deals, CEOs Are Choosing More AI, Less Jobs

In episode #2962, Eric Siu and Neil Patel discuss buying attention in digital marketing, the evolution of personal branding, and the growing role of AI. They highlight the risks of algorithm changes a...

29 Huhti 202524min

Everything Is Down - Here's How Our Businesses Are Being Impacted And What We Are Doing.. Why We Network With Our Competitors

Everything Is Down - Here's How Our Businesses Are Being Impacted And What We Are Doing.. Why We Network With Our Competitors

In episode #2961, Eric Siu and Neil Patel highlight the power of networking, long-term relationships, and adapting to market changes. They also discuss tariffs, building support networks, and collabor...

28 Huhti 202526min

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