Does ChatGPT Actually Have A Higher Conversion Rate Than Google  Traffic?, AI Traffic Is Not Being Tracked Accurately, How To Actually Spread  AI Adoption Throughout Your Company, AI Is Slashing Headcount — Fast  (Here's What To Do)

Does ChatGPT Actually Have A Higher Conversion Rate Than Google Traffic?, AI Traffic Is Not Being Tracked Accurately, How To Actually Spread AI Adoption Throughout Your Company, AI Is Slashing Headcount — Fast (Here's What To Do)

In this episode #2988, Eric Siu and Neil Patel discuss how ChatGPT is changing user behavior and conversion rates compared to Google. They explore the rise of AI assistants in search, the cost efficiency of AI tools, and the need for AI fluency and cultural shifts within organizations. The episode wraps with insights on Google’s recent workforce changes and strategic moves in the AI era. TIME-STAMPED SHOW NOTES (00:00) ChatGPT vs Google: Conversion Rates and User Behavior (02:57) The Evolution of Search: AI Assistants and Analytics (05:58) Cost Efficiency in AI: The Future of User Services (08:56) AI Fluency in Organizations: Embracing Change (11:58) Cultural Shifts: Adapting to AI in the Workplace (18:11) Google's Workforce Changes: Buyouts and Future Directions To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

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Don't Ignore These Top Marketing Channels

Don't Ignore These Top Marketing Channels

In episode #2885, Eric Siu and Neil Patel discuss the most effective marketing channels. They highlight the significance of referrals and client retention in driving revenue, and share insights on the...

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The Best Marketing Tools for 2025

The Best Marketing Tools for 2025

In episode #2884, Eric Siu and Neil Patel discuss the top marketing tools you need for 2025! They share their expert insights on leveraging these tools for massive impact. Plus, learn why patience in ...

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Our Biggest Marketing Wins in 2024

Our Biggest Marketing Wins in 2024

In episode #2883, Eric Siu and Neil Patel discuss their biggest marketing wins for 2024, focusing on the success of the Karrot ABM product, the importance of partnerships and recruiting, the effective...

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In-House Creators Get Paid $200k To Make TikToks

In-House Creators Get Paid $200k To Make TikToks

In episode #2882, Eric Siu and Neil Patel discuss the significant salaries of in-house creators and the complexities of managing influencer relationships. They break down the ROI of various influencer...

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How Monthly Webinars Transformed Our Business

How Monthly Webinars Transformed Our Business

In episode #2881, Eric Siu and Neil Patel reveal how to supercharge webinars with strategic topics and audience-first planning for maximum impact. Don’t forget to help us grow by subscribing and liki...

9 Joulu 20247min

How to Make Your Agency Profitable in 2025

How to Make Your Agency Profitable in 2025

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion as Marcel Petitpas, CEO and co-founder of Parakeeto, shares stra...

7 Joulu 202456min

How SEO performs against LLM (Large Language Models)

How SEO performs against LLM (Large Language Models)

In episode #2880, Eric Siu and Neil Patel discuss the nuances of LLM optimization versus SEO results, highlighting the overlap between Perplexity results and Google rankings. They discuss the potentia...

6 Joulu 20247min

Why Toyota, Walmart, and Target Are Cutting DEI

Why Toyota, Walmart, and Target Are Cutting DEI

In episode #2879, Eric Siu and Neil Patel discuss the recent trend of companies like Toyota, Walmart, and Target cutting back on Diversity, Equity, and Inclusion (DEI) initiatives. He emphasizes the i...

5 Joulu 20247min

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