The 80/20 Principle17 Kesä 2025

310: The Power of Direct Mail for Lawyers: Insights from Wilson Zehr

Too many lawyers focus only on digital marketing and overlook one of the most effective ways to reach clients: direct mail. In this episode, you'll hear from Wilson Zehr, the creator of ZairMail, about why direct mail remains effective and how his platform makes it as simple as sending an email. Wilson breaks down the costs, strategies, and formats that help lawyers connect with their ideal clients through the mailbox.

General Resources

Zair Mail
Wilson Zehr's LinkedIn Profile

Other Resources

AI Lab (a weekly AI workshop for lawyers)
The 80/20 Principle (my techlaw newsletter)
The 5 Pillars of a Tech-Powered Law Practice
The Inner Circle (my online community for lawyers)

Follow and Review:

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Thanks to the sponsor: Smith.ai

Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you're hiring well-trained, friendly receptionists who can respond to callers in English or Spanish.

And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai.

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