Acquire- Lead Generation, Digital Marketing for Entrepreneurs17 Kesä 2025

EP 92: Your Website is Costing You Leads – Here’s How to Fix It

Is your website actually converting—or just sitting there looking cute?

In this video, I’m joined by my longtime friend (and total website genius) Andrea Krones, co-owner and Creative Director of Inkling Design. Andrea’s not just about pretty pages—she’s all about purposeful design that guides people toward action, grows your email list, and helps your site actually support your business goals.

We’re unpacking the most common mistakes service providers make when it comes to websites—from cluttered layouts and vague CTAs to ignoring the customer journey entirely. And we’re giving you the practical tools to fix them.

This is the kind of episode where you’ll want to take notes—whether you’re planning a redesign, prepping for a launch, or just need a website that finally works as hard as you do.

On This Week’s Episode, We Discuss:

The #1 Website Mistake (And It’s Not Bad Design): Why skipping strategy is what’s really hurting your conversions.
Pretty vs. Powerful: What separates eye-catching websites from ones that generate leads and grow lists.
The Anatomy of a Great Customer Journey: How to structure your pages so visitors know exactly where to go next.
CTAs That Convert (Not Confuse): Why more isn’t better—and what to do instead.
Lead Magnet Strategy 101: Where to place opt-ins, what to offer, and how to get people to say yes.
Designing for Launches: Simple tweaks that make your next big promo actually pop on your homepage.
Overdesign Alert: Why busy, collage-style pages are killing your UX and what to do about it.
The SEO vs. UX Tug-of-War: How to optimize for both without sacrificing user experience.
What to Track (And How to Start): Easy-to-implement tracking tips so you can measure what’s actually working.
2025 Web Trends to Watch: Human vs. AI content, and why storytelling is still your secret weapon.

===

Don't Forget to Follow and Review:

Loving the Acquire podcast?

Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

===

Connect with Andrea:

Follow Andrea on Instagram: https://www.instagram.com/inkling.design/

Follow Andrea on LinkedIn: https://www.linkedin.com/in/andreakrones/

Check out Andrea’s website: https://inklingdesign.ca

====

Streamline Your Biz with GoHighLevel:

Ready to simplify your software and save hundreds each month? I’ve personally switched to GoHighLevel (GHL) and it's been a game-changer—consolidating my funnels, CRM, email marketing, automations, scheduling, and more into one powerful platform.

Check out GoHighLevel here

(This is an affiliate link—I only recommend tools I absolutely love and use myself!)

====

Connect with me here

Want to grow your email list or launch your next product to a ready list...

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(104)

EP 103: Would YOU Buy Your Own Offer? Here’s Why It Matters… with Shawn Q

Are you the bottleneck in your own business growth?Ever feel like your business is growing—but you’re still stuck in the weeds?In this episode of Acquire, I sit down with my friend and fellow entrepre...

2 Syys 202533min

EP 102: Retention Is the New Conversion with Heather Wanninger

What if the secret to scaling your business isn’t a new funnel—but a better client experience?In this episode, I’m joined by the brilliant Heather Wanninger—multi-business owner, creativity powerhouse...

26 Elo 202529min

EP 101: The Simple Systems That Take You From Hustle to Scalable Growth with Dan Jorge

Are your big ideas getting stuck because you don’t have the right systems in place?In this episode, I’m joined by the incredible Dan Jorge, a marketing operations and systems strategist who has built ...

19 Elo 202531min

EP 100: Your Offer’s Not Broken—Your Message Is

Are you unknowingly letting your best prospects slip through the cracks?Hitting 100 episodes is a big deal—and we’re celebrating in style with powerhouse guest Ghazzy Amin. She’s a force in both polit...

12 Elo 202535min

EP 99: The Most Overlooked Lead Gen Strategy That’s Crushing in 2025

What if your next 500 leads came from a simple collaboration? no ads, no burnout?Ever feel like your lead gen is stuck on repeat? Like you’ve tried all the usual suspects—lead magnets, webinars, paid ...

5 Elo 202525min

EP 98: Trademarks, Trust & Scaling Smart: What Every Business Owner Needs to Know

Ever wonder if your business is legally protected… or if you're one cease and desist letter away from chaos?In this episode, I’m joined by Joey Vitale—award-winning trademark attorney and founder of I...

29 Heinä 202524min

EP 97: Team Up, Earn More: Why Micro‑Agencies Are Winning Bigger Projects

Have you ever wondered how freelancers land those “agency-level” projects without actually running an agency?In this episode, I’m sharing how forming small, flexible collaborations—what I call a micro...

22 Heinä 202522min

EP 96: Your Copy Isn’t the Problem—Your Value Prop Is (Here’s How to Fix It)

What if your competitor swapped in their copy for yours… and no one noticed? If you’ve ever worried your website sounds a little too “meh,” blends into the crowd, or could easily be mistaken for someo...

15 Heinä 202535min