How Culture Becomes a Driver’s Reason to Stay with Kameel Gaines, Rig on Wheels
Drive24 Huhti 2025

How Culture Becomes a Driver’s Reason to Stay with Kameel Gaines, Rig on Wheels

Is your recruiting strategy actually helping you retain drivers?

Kameel Gaines, Founder of Rig On Wheels, joins Chelsea Faulkner of HandledNow for a conversation that cuts through the noise. With 15 years of industry experience, Kameel unpacks the real reasons drivers leave, what fleets are getting wrong about culture, and why marketing might be the missing link in your retention efforts.

She shares how outdated mindsets are holding companies back, what it looks like when accountability and respect go hand in hand, and how fleets can rebuild trust by simply being honest about who they are and who they’re for.

In this episode, you’ll hear about:

  • Why culture must come before recruiting

  • How social media has replaced the CB radio

  • What it takes to rebrand trucking from the inside out

Resources:

Episode Highlights:
(00:00) Intro

(01:20) Kameel’s journey from sales to launching Rig on Wheels

(04:33) How marketing missteps create recruiting problems

(06:20) Why company culture has to come before hiring

(08:20) The impact of generational shifts on the driver pipeline

(10:38) Holding drivers accountable while building respect

(14:34) Why fleets must meet drivers where they are on social media

(24:24) Retention starts with knowing who you are as a company

(28:19) Rebuilding trust with drivers who feel unheard

Jaksot(74)

Navigating DOT Compliance Challenges with Brandon Wiseman, TruckSafe

Navigating DOT Compliance Challenges with Brandon Wiseman, TruckSafe

Are you ready to take control of DOT compliance and avoid costly mistakes?  In this episode, Chelsea Faulkner of HandledNow talks with Brandon Wiseman, Founder of TruckSafe Consulting and an experienc...

2 Tammi 202537min

Putting Drivers First with Jason Douglass from James H. Clark & Sons

Putting Drivers First with Jason Douglass from James H. Clark & Sons

Are trucking companies stepping up to really support drivers?  In this episode, Chelsea sits down with Jason Douglass, Vice President of Operations at James H. Clark & Sons, to talk about what it take...

26 Joulu 202428min

The Impact of Truckers in Honoring Heroes with Courtney George, Wreaths Across America

The Impact of Truckers in Honoring Heroes with Courtney George, Wreaths Across America

No one is just a number, and no one exemplifies this more than the dedicated transportation professionals behind Wreaths Across America. In this episode, Zac and Chelsea are again joined by Courtney G...

19 Syys 202426min

Transforming Trauma into Trucking with Kathy Tuccaro, Woman Road Warriors

Transforming Trauma into Trucking with Kathy Tuccaro, Woman Road Warriors

We all know that the trucking industry is male-dominated. But nothing beats a badass woman who completely transformed her life and now drives the world’s largest trucks. In this episode, Zac and Chels...

5 Syys 202459min

How to Make Smarter Lease Purchase Decisions with Brad Hackett, C1 Transportation

How to Make Smarter Lease Purchase Decisions with Brad Hackett, C1 Transportation

The world of lease purchase programs can be tricky for truck drivers. Think about it… understanding the financial and operational aspects of leasing is similar to maneuvering a fully loaded rig throug...

22 Elo 202442min

Road Reflections: From Landscaping to Trucking with Bill Babcock

Road Reflections: From Landscaping to Trucking with Bill Babcock

Have you ever considered switching your job to becoming a trucker? What’s holding you back? In this Road Reflection episode, guest Bill Babcock, a part-time trucker, shares his journey from being in l...

8 Elo 202420min

Small Steps to a Healthier and Longer Life on the Road with Dr. Mark Manera, Offshift

Small Steps to a Healthier and Longer Life on the Road with Dr. Mark Manera, Offshift

Truck drivers need to make healthy lifestyle choices to prevent health-related career setbacks. Think about it… preventative maintenance of physical and mental health is similar to the upkeep of truck...

25 Heinä 202450min

Road Reflections: Starting Out in Trucking with Andrew Becker

Road Reflections: Starting Out in Trucking with Andrew Becker

The trucking industry is constantly changing, but what’s life like for a new-to-the-business trucker?  Welcome to the first Road Reflection episode, where we speak with truck drivers on the road. Our ...

11 Heinä 202415min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
mimmit-sijoittaa
rss-rahapodi
ostan-asuntoja-podcast
rss-rahamania
rss-sisalto-kuntoon
sijoituspodi
rahapuhetta
rss-karon-grilli
herrasmieshakkerit
rss-bisnesta-bebeja
rss-draivi
leadcast
rss-lahtijat
rss-laakispodi
rss-seuraava-potilas
rss-paasipodi
rss-yrittajan-mindset
asuntoasiaa-paivakirjat