
How to Get Tons of Views on Your LinkedIn Updates | Ep. #309
In Episode #309, Eric and Neil discuss how to get tons of views on your LinkedIn updates. Tune in to know the number of views Eric and Neil received on their first LinkedIn update and why you should leverage LinkedIn NOW. Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Tons of Views on Your LinkedIn Updates 00:38 – You can now write longer-form LinkedIn content now 00:55 – Eric has around 6K connections in LinkedIn and when he wrote about longer-form LinkedIn updates, he got a thousand views in just 10 minutes 01:10 – There were also 2nd degree views in LinkedIn 01:23 – A simple text update can get you tons of views 01:34 – Neil has also tested LinkedIn updates 01:44 – He got 232K views, 280 likes and 151 comments on his first update 01:57 – Neil learned that the more generic your update, the better off you are 02:28 – It comes down to how many views your content is getting by the right type of people that can potentially generate income—so be specific 02:48 – One guy reached out to Eric when he posted an update asking Eric if he can work for him 03:04 – There are also paid advertising managers who approached Eric 03:11 – One from Dropbox has reach out to Eric as well 03:33 – There’s a lot of potential with LinkedIn updates 03:54 – Go use LinkedIn now while only a few people are into it and leverage it 04:04 – AdWords is not restricting LinkedIn yet, so now is a good time to use it 04:14 – That’s it for today’s episode! 3 Key Points: Take advantage of LinkedIn while it is not as saturated as other platforms. Posting specific LinkedIn updates can target the RIGHT people who are possible sale leads. LinkedIn updates can also help you connect with people who can become a part of your network. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
4 Kesä 20177min

Where Can You Hire Great Developers?| Ep. #307
In Episode #307, Eric and Neil discuss where you can hire great developers. Tune in to learn how you can find great developers at a much cheaper rate WITHOUT compromising on value and efficiency. Time Stamped Show Notes: 00:27 – Today’s topic: Where Can You Hire Great Developers? 00:42 – Eric and Neil both tried Toptal which is not a bad place, but quite expensive 00:51 – The best company for Neil is Crossover which is based in Texas 00:58 – Their team of great developers are usually overseas 01:02 – The labor is cheaper and they’re well educated 01:08 – They have the software to know which is the best of the best 01:30 – They offer 30 days of free development 01:55 – It is quite cheap 02:09 – Eric currently has 2 developers 02:14 – One is based in Singapore and the other one is in Lithuania 02:26 – The developers are well-versed and get things done 02:56 – Eric found them in CodePen’s job board 03:20 – Eric has used Crew and Andela 03:40 – Andela hires developers from other countries so you will get them cheaper 03:44 – They have a strong vetting process 04:20 – Engineers and developers may not work well right away, but they should over time (once you find the amazing ones) 04:40 – Marketing School is giving away a free 1 year subscription of Sniply which allows you to overlay CTA or forms over social links that you’re sharing 04:57 – Subscribe, rate and review Marketing School 05:00 – Text MARKETINGSCHOOL to 33444 05:18 – That’s it for today’s episode! 3 Key Points: There are a lot of great developers overseas that will cost you way less than in the USA. Go to a website where developers usually lounge around—like forums and message boards. It may take you a few tries before you find the excellent engineers and developers that you need. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
3 Kesä 20178min

Where Can You Hire Great Designers?| Ep. #306
In Episode #306, Eric and Neil discuss where you can hire great designers. Tune in to hear an exhaustive list of where you can find fantastic designers and view their work. Or, if you are designer and are just needing some inspiration, Eric and Neil will tell you where to go. Time Stamped Show Notes: 00:27 – Today’s topic: Where Can You Hire Great Designers? 00:32 – Eric uses Dribbble and looks at people’s portfolios 00:42 – You can easily search for what you’re looking for, like an infographic 00:50 – Look for the aesthetic that you like 01:08 – You can also reach out to people who have designed for your competition 01:12– You can use LinkedIn to find this 01:36 – Neil uses 99designs where designers compete for a job 01:53 – Behance is also a platform where designers’ portfolios are available to view 02:02 – Visually is a good place for infographics 02:13 – Some designers post their designs on Pinterest 02:26 – Go to Product Hunt and type “landing pages”, then find a design that you can use as inspiration 02:40 – Marketing School is giving away a free 1 year subscription of Sniply which allows you to overlay CTA or forms over social links that you’re sharing 03:01 – Subscribe, rate and review Marketing School 03:05 – Text MARKETINGSCHOOL to 33444 03:23 – That’s it for today’s episode! 3 Key Points: Designers’ portfolios are a great way to understand a designer’s style and their medium. Take advantage of the websites where designers post their work for free. You can also find great inspiration online if you’re not keen on getting a designer. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
2 Kesä 20176min

Why You Should Clean Your Email List| Ep. #305
In Episode #305, Eric and Neil discuss why you should clean your email list. Tune in to learn what tools you can use to help you manage your email lists and the benefits of making this a TOP priority—including saving you money! Time Stamped Show Notes: 00:27 – Today’s topic: Why You Should Clean Your Email List 00:40 – Neil’s email is a mess and uses everything from Infusionsoft to Maropost to Mailgun 01:02 – They’re trying to figure which one will work well 01:19 – “If you don’t clear your list, your deliverability goes through the shitter” 01:24 – No one will get your emails 01:56 – Neil would clean the list, look at the most active subscribers and start sending emails to them 02:05 – Neil uses ConvertKit combined with Infusionsoft as their main mail service solution 02:30 – If you don’t clean your list up and you have a lot of inactive subscribers, you will be paying more 02:53 – Cleaning your email list is also saving you money 03:01 – Have a workflow using Drip or Infusionsoft 03:05 – Have a re-engagement sequence in place 03:40 – Marketing School is giving away a free 1 year subscription of Sniply which allows you to overlay CTA or forms over social links that you’re sharing 04:06 – Subscribe, rate and review Marketing School 04:10 – Text MARKETINGSCHOOL to 33444 04:30 – That’s it for today’s episode! 3 Key Points: Cleaning your email list directly equates to lowering your expenses and minimizing waste. Create a workflow for your email subscribers, especially when it comes to creating an re-engagement sequence. If you don’t manage your email well, your subscribers may not end up not getting any of your emails. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
1 Kesä 20177min

Where Can You Hire Great Writers? | Ep. #304
In Episode #304, Eric and Neil discuss where you can hire great writers. Tune in to learn how you can easily find great writers in your space and why hiring a full-time writer may work as a disadvantage to you. Time Stamped Show Notes: 00:27 – Today’s topic: Where Can You Hire Great Writers? 00:46 – Eric and Neil both use Problogger religiously for finding their writers 01:05 – It’s cheap to put a job posting and there’s a lot of great people you can meet there 01:12 – Neil checks his competitors’ blogs and reaches out to some of the writers 01:22 – They usually accept any writing gig 01:30 – Don’t hire full-time writers because the ROI isn’t there 01:37 – People get burned out, so find someone who will write for you just a couple of times a week 01:51 – Find the most popular writers in your space based on comments and social shares 01:56 – Social shares mean they’re driving traffic and comments mean they’re engaging the audience 02:07 – If you’re doing audio and video podcast, go to Rev and have them transcribe podcast episodes 02:55 – Marketing School is giving away a free 1 year subscription of Sniply which allows you to overlay CTA or forms over social links that you’re sharing 03:07 – Subscribe, rate and review Marketing School 03:12 – Text MARKETINGSCHOOL to 33444 03:33 – That’s it for today’s episode! 3 Key Points: Problogger is a great place to find your next writer. Find great writers in your space based on how many social shares and comments they receive, then offer them something reasonable. Transcribing your audio and video creates another way for your audience to engage with your content. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
31 Touko 20176min

What Type of Content Should You Create When You're Starting Off? | Ep. #303
In Episode #303, Eric and Neil discuss the type of content marketing you should create when you’re starting off. Tune in to learn why Eric would still start with blog posting even if people are saying that it is dying and why you should start with what YOU are good at. Time Stamped Show Notes: 00:27 – Today’s topic: What Type of Content Should You Create When You're Starting Off? 00:38 – First, create blog-based content 00:40 – It is the easiest type of content to create 01:00 – In content marketing, there’s no right form of content to start first 01:10 – If your skills are in audio or video, then start off with those and do what you’re best at 01:24 – If everything is going to one direction, try the other way 01:47 – Think of it as the Blue Ocean Strategy 01:58 – Gary V isn’t good at blog posts, but he’s good on camera 02:18 – If you have created video content in the past and are good at it, then go in that direction 02:30 – If Eric would start now, he would start with blog posting 02:53 – Just figure out what’s the easiest and go from there 03:00 – If you can’t blog consistently, do guest posting 03:15 – Marketing School has an episode about guest posting 03:29 – The content re-usage workflow 03:34 – Chalene Johnson is good on camera 03:50 – She starts with live videos, which she turns into podcast episodes, which turns to blog posts then social media posts 04:08 – A workflow tool like Gliffy can help you repurpose your content 04:20 – Marketing School is giving away a free 1 year subscription of Sniply which allows you to overlay links that you’re sharing with CTA 05:02 – Subscribe, rate and review Marketing School 05:05 – Text MARKETINGSCHOOL to 33444 05:25 – That’s it for today’s episode! 3 Key Points: Blog-based content is the easiest type of content marketing. Focus on your strength, first—if it’s video, then start with video. Repurpose your content into different channels to increase access and interaction points with your audience. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
30 Touko 20178min

What Should You Do if the Wrong Page Ranks for a Target Keyword? | Ep. #302
In Episode #302, Eric and Neil discuss what should you do if the wrong page ranks for a target keyword. Tune in to learn what Eric is currently testing and how Neil managed to redirect his traffic from the wrong page to the RIGHT one. Time Stamped Show Notes: 00:27 – Today’s topic: What Should You Do if the Wrong Page Ranks for a Target Keyword? 00:40 – Eric has a blog post right now that ranks for online marketing companies or internet marketing companies 01:02 – Eric’s agency is top 10 for the keyword other websites are ranking for 01:18 – Eric and other SEOs that he has talked to suggested redirecting that page to what converts people 01:33 – Eric is currently testing having a ranking table with different agencies 02:11 – Eric is still trying several different things at the moment 02:21 – Neil suggests making internal links between your pages 02:25 – Google usually sorts things out and it’s just a question of time 02:31 – For the page that isn’t ranking but you want to rank, compare the keyword densities 02:44 – Neil will then improve the keyword density on a page that isn’t ranking 02:49 – Check who’s linking to that page, hit them up and get them to link to the page that you want to rank 02:59 – Promote the pages that aren’t ranking 03:10 – Neil’s blog used to rank for the keywords “SEO tool” and “SEO tools” rather than the actual tool itself 03:22 – Neil built links to the SEO tool page and increased social media shares 03:32 – Within 3-4 months, it sorted itself out 03:49 – Marketing School is giving away a free 1 year subscription of Zapier which helps you tracks the lifetime ROI of your Facebook campaigns 04:20 – Subscribe, rate and review Marketing School 04:23 – Text MARKETINGSCHOOL to 33444 05:53 – That’s it for today’s episode! 3 Key Points: Creating internal links between your pages can help distribute and redirect your traffic. Promote pages that aren’t ranking through constant social media shares. Check your keyword densities and ask people that are linking to your page to link to the page that you WANT to rank. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
29 Touko 20178min

Should You Buy Marketing Courses? | Ep. #301
In Episode #301, Eric and Neil discuss whether or not you should buy marketing courses. Tune in to learn the importance of putting learning BEFORE earning and why paying for a course is sometimes more beneficial than trying a free one. Time Stamped Show Notes: 00:27 – Today’s topic: Should You Buy Marketing Courses? 00:39 – There’s a time for learning and there’s a time for earning 00:51 – Check Neil’s advance marketing course or his other courses that he has available 01:03 – Keep reading and keep learning! 01:12 – Implement what you have learned 01:25 – If you’re starting off, courses are great 01:30 – If you’re not starting off, the best way to learn is by networking at events and by practicing and doing things on your own website 01:44 – Neil is a big believer that it is easier to learn through DOING 01:51 – Neil’s current courses are about investments 01:53 – Neil invested in a Canadian company 02:17 – Instead of buying courses, Neil is investing on someone who already is doing them 02:30 – When Eric first learned about marketing, he had access to a site where he could buy courses or learn from free courses 03:03 – The problem with free courses is you have too much information available for you and you’re not really invested in it 03:37 – An executive once said, people buy courses because courses are perceived progress 03:49 – If you buy courses, finish and complete them 04:13 – Marketing School is giving away a free 1 year subscription to Zapier which allows you to have different applications working with each other 04:47 – Subscribe, rate and review Marketing School 04:51 – Text MARKETINGSCHOOL to 33444 05:09 – That’s it for today’s episode! 3 Key Points: Put yourself in learning mode every day; there’s always an opportunity to learn something new. Paying for a course is an investment—use it well and apply what you’ve learned. If you have the knowledge, continue your learning by DOING. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
28 Touko 20178min