
What Is a PBN? | Ep. #210
In Episode #210, Eric and Neil discuss what a private blog network (PBN) is and its usefulness. Tune in to learn why you should avoid PBNs as well as the alternatives that you can use in the SEO space to grow your following. Time Stamped Show Notes: 00:27 – Today’s topic: What Is a PBN? 00:35 – A PBN is a private blog network that can be used to make your SEO more effective 01:16 – Build My Rank is one of the most popular blog networks 01:27 – People thought blog networks wouldn’t leave a footprint on their website, but Google found them 01:42 – PBN still works, but is not recommended 01:58 – PBN is not a good viable solution for the long-term 02:08 – Focus on creating amazing sites with amazing content 02:36 – ViperChill has a blog regarding the effectivity of PBNs 03:21 – The typical PBNs price 04:25 – Use a blog network, like SitePoint 05:03 – “Try avoiding PBNs at all cost” 05:24 – Instead, think about black hat and white hat SEO 05:35 – That’s it for today’s episode! 3 Key Points: PBN used to be effective, but Google can track websites using PBN and “de-index” them. PBN is not a good viable solution for long-term – it’s best to avoid it. Create your own blog network with valuable content that will gradually attract and build an audience. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
26 Helmi 20179min

How to Recruit Great Marketers | Ep. #209
In Episode #209, Eric and Neil discuss how to recruit great marketers. Tune in to learn how you can recruit someone who is the BEST in the marketing field and why going to local marketing meetups or conferences are fantastic places to find that next hire. Time Stamped Show Notes: 00:27 – Today’s topic: How to Recruit Great Marketers 00:45 – Use your website as a source of referrals or ask friends 01:09 – Force the hiring concept from Hubstaff 01:47 – Reach out to other sites which can help guide you 02:10 – Some of the best hires are from local meetups that are marketing related 03:15 – Recruiters are also an option 03:33 – They bring results because of their network 03:40 – Use Workable—it allows job postings to seed into different sites 04:00 – Eric’s job site is SingleGrain.com/jobs 04:10 – Eric can retarget the people who have visited his website 04:37 – People will then go to Eric’s interview video using Spark Hire 05:04 – Look at performance 05:10 – Check marketers’ blogs or websites and see how they work 05:26 – They don’t have to be marketers—just pay attention to what they are good at and see if it fits your needs 05:58 – Hire people based on tangible points 06:20 – Test someone, first, by giving them part-time work to see if things will work out 06:35 – There should be consistency in their work 07:00 – They should go through a test or trial 07:58 – Give them specific scenarios of what you will require of them 08:10 – Eric and Neil are always hiring people so reach out to them 08:20 – That’s it for today’s episode! 3 Key Points: Getting referrals is one of the easiest ways to look for an addition for your team – you can get feedback, too. Hire people based on tangible points and see if their skillsets will fit your needs. By giving applicants a trial, you get to check how they work and their consistency, as well, before making that commitment to hire them. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
25 Helmi 201711min

How Effective Are 301 Redirects? | Ep. #208
In Episode #208, Eric and Neil discuss how effective 301 redirects are. Tune in to know how 301 and 302 redirects work, when you would use either of them, and what Eric and Neil did to boost their website traffic. Time Stamped Show Notes: 00:27 – Today’s topic: How Effective Are 301 Redirects? 00:35 – A 301 redirect is you signaling that links have been moved 01:03 – 2 ways to do a 301 redirect is through direct links 01:26 – Eric bought a gun website and a site that was inactive 01:55 – The inactive site had a hundred backlinks 02:00 – The number of visitors from Google per day 02:10 – Eric’s backlinks number 02:36 – Eric’s site is now getting a thousand visitors a month 02:50 – Took him two weeks before he started seeing the traffic 03:00 – After 3 months, traffic went up to 40K a month 03:10 – Eric spent $2500 for the domain 03:27 – It is helpful, depending on your niche 04:00 – Neil did a 301 redirect recently 04:20 – The traffic is changing 04:41 – Neil submitted the website to webmaster in order to crawl it 04:56 – Neil changed all his internal links 05:10 – Neil got a 40% boost in traffic 05:20 – Use 301 for more permanent redirects and 302 for temporary 05:34 – Use a redirect checker and redirect the right way 05:44 – That’s it for today’s episode! 3 Key Points: Use a redirect checker to make sure you are redirecting the right way. Spending some money for the right domain can help you boost your traffic. Research before buying a website – make sure you are not wasting your money. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
24 Helmi 20179min

How to Build a Sellable Website | Ep. #207
In Episode #207, Eric and Neil discuss how you can build a sellable website. Tune in to learn how to create a sellable website, why you should think long-term in regards to what you build, and how to choose a niche big enough to leave room for growth. Time Stamped Show Notes: 00:27 – Today’s topic: How to Build a Sellable Website 00:35 – “Don’t think about trying to make a cookbook and sell it off the bat” 00:41 – Create value 00:53 – Check FEInternational for resources on how to value your website 01:06 – Look for something with repeatable and scalable traffic sources 01:32 – Check acquisitions, all your traffic, and your channels 01:45 – Make sure your website has clean code 01:52 – Neil doesn’t buy websites with messy code 02:25 – Have a clean layout and design 02:35 – “Nicely designed websites convert better” 02:55 – Have a clean backlink profile 03:01 – Use Ahrefs or SEMrush 03:12 – Check for the bad links coming in 03:34 – Think long-term 03:45 – Don’t do shady stuff or use shady content 04:20 – Doing unethical things will it make it more difficult to sell your website 04:38 – Stability of income 04:45 – People check your website if there’s a potential for growth 05:30 – Make sure you have a big enough market for your website 05:48 – Don’t pick a niche that is too small, making you dominant, but not profitable 06:28 – Check FEInternational on how they value websites 06:55 – Flippa and Empire Flipper 07:10 – Put a process in place 07:47 – Sweet Process can help you document your process 08:00 – That’s it for today’s episode! 3 Key Points: Create a website that is valuable and nicely designed. Be in a larger niche—there’s more room for growth and increase of sales. Document your process making it easier for future buyers to work around your website. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
23 Helmi 201711min

7 Key Strategies You Can Learn from Apple’s Marketing | Ep. #206
In Episode #206, Eric and Neil discuss the 7 key strategies that you must learn from Apple’s marketing. Apple stresses the importance of keeping things simple—from their written copy to how they display their products. Tune in to find out how Apple’s products reach a vast audience with ease and how you can adopt their marketing principles. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Key Strategies You Can Learn from Apple’s Marketing 00:35 – First is simplicity 00:43 – Great design is invisible 00:57 – Second, rethink how you do product placing 01:16 – Get influencers to have product placements 01:42 – Third, don’t be afraid to stand-out 02:00 – Apple’s Airpods is getting good reviews 02:26 – Fourth, avoid price wars 02:34 – If you have a great product, price it as is 03:06 – Apple emphasizes why their products are amazing 03:09 – Fifth, have a different ecosystem 03:27 – “When iTunes came out, it changed everything” 04:00 – Sixth, know your audience and talk to them in their language 04:08 – Apple’s ads are simplistic 04:46 – Connect with the audience in a language that they can understand 04:55 – Seventh, hire people to explore the best opportunities 05:10 – Have the best people in your team 05:45 – That’s it for today’s episode! 3 Key Points: Simplicity is everything – don’t over-decorate things. Know your product’s worth and don’t get into price wars. Have the crème de la crème in your team – do NOT settle for less. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
22 Helmi 20179min

How to Get 300 Real Targeted Followers Per Day in Instagram | Ep. #205
In Episode #205, Eric and Neil discuss how to get 300 real targeted followers in Instagram per day. Tune in to learn how you can grow your following on Instagram from zero to 300K. Also find out how Neil Patel's powerful campaign made his presence known to people outside of his field. Time Stamped Show Notes: 00:27 – Today’s topic: How to Get 300 Real Targeted Followers in Instagram per Day 00:46 – Eric interviewed Nathan Chan of Foundr Magazine 00:57 – Nathan got his Instagram following from 0 to 300K 01:10 – Nathan used the tool, Crowdstrike 01:42 – Crowdstrike looks “spammy”, but it works 02:02 – After establishing legitimacy, do shout for shout 02:40 – Use hashtags 03:10 – Pay powerful influencers to like your photos 03:23 – Your photos will start spreading 03:50 – Neil Patel’s Instagram campaign explained 04:30 – The campaign worked really well 05:08 – It is a lot of work to get to your first 300 followers 05:28 – Follow and unfollow people 05:34 – Every time you upload a photo, use 30 hashtags 05:53 – Post consistently 06:08 – Post Instagram stories and live videos daily 06:50 – Use hashtags in the comment 07:07 – That’s it for today’s episode! 3 Key Points: Growing your following from zero to hundreds of thousands is possible by using the right tools and strategies. Increasing your Instagram presence demands time and consistency. Leveraging hashtags and spending some money for key influencers to “like” your photos is proven to work. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
21 Helmi 201710min

How to Get Actionable Data from Google Analytics in 10 Minutes | Ep. #204
In Episode #204, Eric and Neil discuss how you can get actionable data with Google analytics for 10 minutes. Tune in to learn how tracking and assessing your data from Google analytics can help you optimize your website’s performance. Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Actionable Data from Google Analytics in 10 Minutes 00:40 – Look at your reports 00:50 – Avinash Kaushik has different reports on Google Analytics 01:40 – You can optimize things from the results of your reports 02:00 – “If you don’t have goals setup, analytics is useless” 02:20 – Analytics can help you look at the reasons why your data is spiking and if you’re hitting your goal 02:30 – Neil’s goal tracking 03:20 – Hook your Google Analytics to your Google Search Console 03:30 – It can save you time 03:40 – You can cross check the goals that you have 04:00 – It is also good for campaigns 05:00 – There’s a lot of decisions that you can make by just looking at your data 05:10 – “Track your bounce rate religiously” 05:55 – Once you know the reason for your bounce rate, you can search for how to lessen them 06:10 – Do advance segments 06:20 – Segment people that behave differently in your website 06:55 – Segmentation is very important 07:16 – Do advance segments based on your traffic levels 08:01 – Have your e-commerce tracking set up correctly 08:23 – Look at multi-channels attribution 08:58 – “Have the plumbing setup correctly before you move forward” 00:00 – That’s it for today’s episode! 3 Key Points: Make sure you have goals you’d like to hit—analytics is useless without them. It’s not about the number of traffic or fans, it’s about having the right fans at the right source of traffic that will convert. Have the plumbing setup correctly before you move forward. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
20 Helmi 201712min

How to Get Your Content into Google's Featured Snippet | Ep. #203
In Episode #203, Eric and Neil discuss how to get your content into Google’s featured snippets. Tune in to learn how your content can land on Google’s 1st page, search results by optimizing your paragraphs, lists and tables. Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Your Content into Google’s Featured Snippets 00:35 – The Snippet is also called ranking zero 01:21 – Optimize the paragraph after headline 1 for search engines to read them 02:11 – Google featured the snippets that answer questions with the proper keywords 02:47 – Think about what people type that is related to your field 02:50 – Use keyword tools like Google Keyword Planner 03:15 – You should be answering questions that can drive more organic traffic 03:56 – There are 3 key points to look at when you’re targeting featured snippets: 04:00 – First is the paragraph 04:15 – Next is a list and last is table 04:50 – For paragraph, the maximum number of words is 97 and average is 45 04:58 – For a list, maximum of 8 items and average of 4.2 05:04 – For a table, 3.6 average and maximum of 9 05:23 – From WordStream, snippets are most likely pulled from the results ranked on the 1st page of Google 05:51 – Look up the ranking of the pages in your niche using Google Search Console and type the keywords in the position box 06:11 – SEMrush and Ahrefs show which snippets are ranking 06:29 – That’s it for today’s episode! 3 Key Points: The Google Snippet is one of the best ways to increase organic traffic. Google features the snippets that answer questions with the proper keywords. Look up the keywords that is commonly used in your niche and utilize them. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
19 Helmi 20179min