95% Of ChatGPT Citations Are Recent.. AI Is Beating Humans, Charlie Munger’s Sales Leader On Closing EVERY Deal, Google Dropping Rich Results To Simplify Search, Marketing Agencies Hit Summer Slumps Even With Steady Traffic

In Episode #178, Eric and Neil discuss how you can get sales and marketing to work together. Sales and marketing are a vital part of your company whose roles/tasks are mutually dependent on one another. Therefore, it’s wise to get these teams collaborating. Tune in to find out the benefits of having these two teams work together and how to streamline the communication process. Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Sales and Marketing to Work Together 00:48 – Get both teams together to brainstorm great content and blog post ideas 01:07 – Objections can also be answered and conversion rates can go up 01:14 – Collaboration is key and people like to work together 01:35 – “Most sales organizations are data driven” 02:15 – Automate as much as possible 02:19 – Improve and keep adjusting the funnel 02:40 – Analyze the presentation and be analytical 03:16 – Marketing can have a clear understanding of how they can help sales and sales should start closing more 03:25 – Use Amplemarket on Slack to see the individuals or leads that are coming in 03:43 – Use Clearbit to plug in all your leads and have your sales team crystalize your leads 03:54 – Consider this as your Inbound SDR (Sales Development Rep) 04:08 – You can use InsideSales that integrates with Salesforce so that you can call people back within 5 minutes 04:27 – Have a monthly talk or evaluation about which platform works best 04:50 – Have a marketing automation tool like InfusionSoft, Marketo and HubSpot to understand your customer’s experience 05:33 – Teams working together gets easier as you do it 05:40 – Have a process that works long-term 05:45 – That’s it for today’s episode! 3 Key Points: Make room for your teams to collaborate—that exchange of ideas can lead to great content. Take advantage of the online tools that help create a smoother workflow. Working together gets easier the more you do it, so integrate a process that works long-term. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

25 Tammi 20179min

In Episode #177, Eric and Neil discuss the ideal URL structure for SEO. People often overlook the importance of their URL address and end up losing out on organic traffic. Tune in as Eric and Neil discuss how to clean up your URL and share their own experiences about how they improved their own URLs. Time Stamped Show Notes: 00:27 – Today’s topic: The Ideal URL Structure for SEO 01:00 – Usual structure of a webpage explained 01:40 – Having a lot of categories on your URL makes it difficult for Google to crawl it 01:55 – For example: NeilPatel.com/makeup/allthemakeup 02:10 – The categories tell Google the topical relevancy 02:30 – Neil’s current URL structure 02:45 – There are a lot of titles and categories—this confuses Google, making it difficult to discern what category it should fall under 02:56 – Neil’s blog posts don’t rank as well as his guide 03:30 – URL should NOT be taken for granted 03:45 – Neil shares what he learned from his searches 03:52 – Less than 6% of results on page one of results have a messy URL 04:20 – Cut out sub folders if they’re not necessary 05:05 – Keep URL structures clean and use subfolders—subdomains don’t rank as well as subfolders 05:16 – The debate SEOs are having about Quora 05:39 – That’s it for today’s episode! 3 Key Points: URLs should NOT be taken for granted—It plays a big role with your organic traffic. The more titles and categories, the more difficult for Google to crawl your URL and website. Keep URL structures clean and use subfolders. Subdomains don’t rank as well as subfolders. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

24 Tammi 20179min

In Episode #176, Eric and Neil discuss how topical relevancy can boost your ranking. It’s important to know how your keywords and content work against and for you through Google’s ranking systems. Tune in to know how to master topical relevancy and how checking your competitors’ work can help you climb to a better rank. Time Stamped Show Notes: 00:27 - Today’s topic: How Topical Relevancy Can Boost Your Ranking 00:34 – Topical relevancy allows the small guys to compete with the big guys 00:49 – Neil explains how Google ranks websites according to SEO relevancy 01:16 – SingleGrain ranks for marketing related keywords 01:43 – Google can’t seem to find the right keywords for Growth Everywhere which describes the stories of entrepreneurs 02:20 – It is important to have strong topical relevancy when starting your website 03:03 – Focus on a specific topic 03:35 – Being the best on one topic is what topical relevancy is about 04:20 – Marketmuse suggests all the phrases and terms that you should be using with your website if you want to be topically relevant 04:39 – Check similar websites in your space using SEMrush and Ahrefs Tool 04:55 – FamousBirthdays.com is about celebrity birthdays, is focused on just one topic, and drives millions of visitors 05:10 – “Always look at your competition” 05:25 – That’s it for today’s episode! 3 Key Points: Google will most likely rank a website that is SEO focused higher than the one that is marketing focused. Focus on a specific topic—being the best on one topic is what topical relevancy is all about. Always look at your competition—check the topics they are using and monitor their ranking. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

23 Tammi 20178min

In Episode #175, Eric and Neil discuss how to reduce your bounce rate. A bounce rate is the percentage of visitors to a particular website who navigate away after viewing only one page. Simply put—if your page is boring, people leave, and the higher your bounce rate. Tune in to learn practical ways to reduce your bounce rate so you can keep your visitors sticking around long enough to make that sale. Time Stamped Show Notes: 00:27 - Today’s topic: How to Reduce Your Bounce Rate 00:33 – Bounce rate is when someone leaves your site right away 00:42 – The textbook definition of bounce rate: “the percentage of visitors to a particular website who navigate away after viewing only one page” 00:47 – A rising bounce rate is a sign that you have a boring homepage 01:16 – First, have a good design that keep people in your website 02:03 – Removing your pop-ups can decrease your bounce rate 02:26 – People are more likely to stay if your website doesn’t have loads of pop-ups 02:48 – You might need to check if it works for you 03:10 – A slow website can’t keep people 03:27 – Check the page speed using Google Page Speed tool, Pingdom and Google Analytics 03:38 – Create a journey for people 03:55 – An example of a journey 04:37 – Have the RIGHT offers 04:51 – Use ConvertFlow to show different offers when your visitor comes back 05:28 – Simple readability is also very important 05:32 – Eric’s blog Single Grain is a good example of this 05:52 – “Good user experience means less bounce rate, people sticking on your site, going through multiple pages” 06:00 – If visitors go through multiple pages, it increases sales and they convert to customers 06:18 - That’s it for today’s episode! 3 Key Points: A great design creates that experience for viewers, causing them to stick around. Create a journey for your visitors—engaging them throughout and around your website. The more engaged people are with your website, the lower the bounce rate and a greater chance of conversion to sales. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

22 Tammi 20179min

In Episode #174, Eric and Neil discuss the two social media metrics that actually matter. These metrics are THE indicators that show whether or not your marketing strategy is working. Tune in to find out what they are and how to improve upon your ratings. Time Stamped Show Notes: 00:27 – Today’s topic: Which Social Media Metrics Actually Matter? 00:44 – First metric is the engagement rate—the number of reach of your post divided by those who shared, commented, or liked your post 1:03 – Engagement rate is how effective your post is in social media 1:15 – You can check the engagement rate in Facebook insights or to some extent, in Youtube 1:38 – Neil shares that in social media, the more people are engaged, the more likely they will buy 1:40 – Engagement is not about the number of fans, but how they respond to your posts 1:53 – For example, HubSpot’s fan page in Facebook has over a million fans but they are not engaged 2:15 – Another tracking metric is the ROI 2:22 – Social media marketing costs Eric 100,000/month, but he makes more than that from social media marketing 2:31 – Funding campaigns in social media marketing for ROI can really be profitable 2:40 – For people struggling with the engagement rate portion, they should look up Avinash Kaushik 3:07 – Avinash has posts about the engagement rate and how to measure it 3:26 – Neil also likes ROI as a metric—their Pinterest conversion rate is 2.31% and potential customers are staying longer 4:03 – Social media marketing metrics is different in different times of your business 4:35 – Set a target growth rate week over week, then adjust targets quarterly 4:54 – You may not be able to maintain that growth rate, but it can be a good measuring stick for you 5:14 – Engagement and ROI are the two main metrics 5:18 – That’s it for today’s episode 3 Key Points: The two main metrics to focus on in social media is the engagement rate and ROI. Social media marketing can really be profitable, as long you do it right. Set your own growth rate and work to achieve it—adjust the rate as your business changes over time. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

21 Tammi 20178min

In Episode #173, Eric and Neil discuss how you can write a killer blog post. Many people can slap a string of coherent sentences together and call it a blog—but, can they capture their readers' attention? Tune in as Eric and Neil reveal solid suggestions for creating a blog that will entice and hook an audience. From your title to the images place amidst your text, all these details count.  Time Stamped Show Notes: 00:27 - Today’s topic: How to Write a Killer Blog Post 00:35 – Write a great headline and continue the thought in the first few sentences to hook the readers 00:59 – Go to Copyblogger for the headline formula 01:15 – Think of blogging as a presentation or a classroom lecture 01:33 – Engage with your readers 01:46 – Start with a conversation 01:57 – Neil shares a sample conversation in a blogpost 03:08 – Use sub-headers or bullets to keep things organized 03:45 – Eric shares an example that can get readers hooked 04:08 – Add media to your blog post 04:32 – Eric uses DesignPickle for his images 04:50 – Have a conclusion heading 05:22 – All claims should be backed up by case study or research links 06:00 – If you have data that can separate you, the better, because it can’t be replicated easily 07:07 – Make your blog readable 07:17 – Design should be responsive and text should be clear 08:20 – Neil Patel’s Quicksprout 08:30 – Neil reads Tech Crunch, TMZ, CNN and other sites to give him creative ideas that he can leverage on his own website 09:00 – Eric checks Wallstreet Journal, copyblogger, and problogger 09:20 - That’s it for today’s episode! 3 Key Points: Blog posts are not just about the text—a catchy photo or video can entice people to read it. Simple, but powerful—overly decorated posts can easily turn off the reader. Read a lot and a variety or written work as this feeds your creative inspiration. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

20 Tammi 201712min

In Episode #172, Eric and Neil discuss how you can keep your users engaged with your video. Videos are becoming a more common way in which we share content, so how do you know if you’re doing it right? Tune in to find out some practical tips and online applications that help make your videos more engaging—and the more engaging the video, the more viewers and conversions! Time Stamped Show Notes: 00:27 - Today’s topic: How to Keep Your Users Engaged with Your Video 00:39 – In 2020, most content will be in video 00:46 – Live videos have become popular and the number of viewers have doubled 01:10 – Keeping your videos short can help you have a high view count, but lower conversion rate 01:28 – First, try to make your video like a story 01:45 – Think about yourself watching a movie 02:13 – “The more storytelling you do—the more emotions you leverage, the more hooks you create, the more sales you end up generating from those videos” 02:30 – Start with a video transcription or caption 02:43 – Rev has the ability to create video captions for you 03:15 – Have an engaging introduction 03:45 – You can try to check which image or intro works through Facebook ads at a cheaper price 04:03 – People switch camera angles to keep people engaged 04:29 – Ask people questions 04:54 – In Facebook video, you can check the number of people that are engaging 05:18 – You need good editing! 05:29 – Casey Neistat built a brand and sold it for $25M to CNN—CNN didn’t buy his brand but hired him and his team to be an influencer 06:15 – Talk slowly in your videos 06:48 – During live videos, use Telestream Wirecast so that you’re live on more than 1 application 07:30 - That’s it for today’s episode! 3 Key Points: In 2020, most content will be in video form—therefore, familiarize yourself with this tool. Telling a story with an engaging intro and transcript in your video will help your audience connect with you. Use as many social media platforms as you can to BOOST your engagement and conversion rate. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

19 Tammi 201710min

In Episode #171, Eric and Neil discuss the 7 age-old advertising principles that are still relevant and effective to this day. Tune in to learn how the big companies like Coca-Cola, McDonald’s, and AT&T are still winning in the advertising world because of these key principles that you can start using today. Time Stamped Show Notes: 00:27 - Today’s topic: 7 Age-Old Advertising Principles that Are Still Relevant Today 00:36 – First, write a great headline 01:08 – Warren Buffett tells his CEOs to always protect their brand 01:22 – Branding is everything and just one mistake could ruin everything 01:43 – Third, tell a story 01:45 – Stories or advertorials drive people and evokes their emotions 02:21 – Fourth, consistency in advertising, regardless of how large your company is or how well-known 02:48 – The Rule of Seven explained 03:10 – Fifth is from 22 Immutable Laws of Marketing, by Al Ries and Jack Trout: 03:41 – The “first mover advantage” 04:18 – Sixth is from Don’t Make Me Think by Steve Krug: 04:27 – “Think about the user—simplicity is the ultimate sophistication” 05:00 – Keep marketing campaigns simple 05:10 – “The simpler your pitch, the better off you are” 05:16 – Seventh, urgency plays a big role 05:51 – The sense of urgency compels people to take action 06:15 - That’s it for today’s episode! 3 Key Points: In whatever decision you make, you MUST protect your brand. Be consistent in advertising and remember the rule of seven. RELY on these age-old advertising principles that have been proven—no need to reinvent the wheel. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

18 Tammi 20179min