95% Of ChatGPT Citations Are Recent.. AI Is Beating Humans, Charlie Munger’s Sales Leader On Closing EVERY Deal, Google Dropping Rich Results To Simplify Search, Marketing Agencies Hit Summer Slumps Even With Steady Traffic

In Episode #138, Eric and Neil discuss whether or not direct mail is a fading marketing strategy. Listen as they discuss how targeting advertisements to the right demographic as well as being creative with your copy and message can be the strategies needed to save this older, tried-and-true method.  Time Stamped Show Notes: 00:27 – Today’s topic: Does Direct Mail Still Work? 00:35 – It’s untrue that direct mail doesn’t work anymore 00:41 – Russell Brunson from ClickFunnels is a great example of how well it works 01:07 – “Direct mail is NOT dead” 01:21 – Direct mail still works for businesses that cater to older people 01:48 – Direct mail needs to be creatively made to get someone to open it, otherwise it can be considered junk mail 01:57 – Neil describes an ad he got in the mail the other day that he actually opened 02:21 – Like a website, direct mail also has funnels 02:47 – Send a unique letter to get someone open it 03:00 – Have persuasive copy 03:10 – Neil is testing out a marketing strategy in the mail 04:14 – Consider your audience 05:37 – Be creative with your messaging inside your mail 06:50 – Target down your list to a small group so you can spend more money personalizing the mail ad 07:19 – That’s it for today’s episode! 3 Key Points: Snail mail is NOT dead—you just need to be creative in your marketing. It is ESSENTIAL to have creative and persuasive copy in direct mail. Success in direct mail is dependent on approaching the right, target audience. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

16 Joulu 201610min

In Episode #137, Neil and Eric discuss the importance of knowing how to control your crawl budget. Tune in to discover how the quality of your pages affects your crawl budget and, in turn, can directly influence the level of traffic to your website.  Time Stamped Show Notes: 00:27 – Today’s topic: Why and How You Should Control Your Crawl Budget 00:35 – The definition of a crawl budget 01:09 – “Every site has a limited crawl budget” 01:28 – Control what pages Google crawls and have them crawl your most important ones 02:02 – Make sure the Google Search Console is installed 02:50 – Consider removing low quality pages from your website or use robotstxt to block Google from crawling them 03:21 – Deleting content can sometimes increase traffic 03:35 – Look at impressions in your Google Search Console 04:11 – Link and direct more people to high quality pages 04:29 – WhitePages block off a lot of pages 05:03 – Check the crawl error section in your Google Search Console 06:20 – The faster your servers, the more pages are crawled 07:05 – That’s it for today’s episode! 3 Key Points: A crawl budget is the maximum amount of pages Google crawls on your website. Keep your high quality pages up and running, then FOCUS your energy on linking people to those pages. Make sure you have a fast server so your website is crawled faster. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

15 Joulu 201610min

In Episode #136, Eric and Neil list and explain the different ways you can validate your business idea for less than $100. Validating your business idea does NOT have to be expensive and these two experts will give you the tools you need to confirm that your idea is a great one. Time Stamped Show Notes: 00:27 – Today’s topic: How to Validate Your Business Idea for Under $100 00:35 – Tim Ferris’ validation on the 4-Hour Work Week on Google AdWords costed $50 01:09 – Use tools like Google Surveys and Survata 01:36 – Post an ad in Craigslist 02:43 – Use surveys in person or in video to get feedback 02:56 – Keep trying to get the best results 03:31 – Check Reddit and Quora 04:37 – Go to the INC5000 list and see what other companies are doing 05:13 – Look for companies in the same industry as yours 06:11 – Research the problems companies in your industry are trying to solve 06:30 – Look at Amazon and Ebay, if you’re selling consumer products 06:43 – Check Flippa and FE International to see what new online businesses are being sold 07:01 – Look at your market using Google Trends 07:48 – Use the Keyword Tool, Google Suggest and Google Keyword Planner to figure out search volume 08:00 – That’s it for today’s episode! 3 Key Points: Use online tools available to you to find that validation. Talk to people about your business idea and gauge their responses. Look at the companies in your industry and find out what problems they’re trying to solve today. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

14 Joulu 201611min

In Episode #135, Neil and Eric discuss the importance of quizzes to increase your leads. Tune in to discover how to create a short, well-made quiz that can increase your sales and how businesses today are taking advantage of this technique. Time Stamped Show Notes: 00:28 – Today’s topic: How to Use Quizzes to Increase Leads 01:36 – Quizzes should optimize for email collection 02:00 – Quizzes should match the offer 02:50 – Yuri Elkaim offers a lot in the health market and has implemented tons of quizzes 04:12 – Make sure you have at least 5 questions in your quizzes 04:30 – Use LeadQuizzes as a tool combined with Facebook ads 04:55 – Neil still uses quizzes in their funnel 05:10 – Revolution Golf also makes use of quizzes for their marketing 05:50 – That’s it for today’s episode! 3 Key Points: The quiz should match and be consistent with your end offer—wrong leads means no sales. Quizzes should NOT be long, but just the right questions to pique your customer’s interest. Utilize quizzes by pairing it with other social media campaigns. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

13 Joulu 20169min

In Episode #134, Neil and Eric discuss how to use Pinterest to drive more traffic and revenue. Tune in to discover the ways Neil, Eric and other entrepreneurs use Pinterest to drive more interest to their business at a low cost. Time Stamped Show Notes: 00:28 – Today’s topic: How to Use Pinterest to Drive More Traffic and Revenue 00:45 – You can advertise in Pinterest 01:06 – The clicks in Pinterest are cheaper than other platforms 01:31 – Neil found the article The Pinterest Traffic Experiment: I’m Up 2350% in 60 Days at HustleNation.com 01:48 – The tool BoardBooster that can boost boards in Pinterest 02:54 – You can also automate pinning with BoardBooster 03:20 – Ezra Firestone Pinterest ads 03:45 – Ezra made $41,000 using Pinterest ads 04:33 – Samuel O taught Neil how to overcharge 05:46 – Ezra’s advertorial in Pinterest explained 06:17 – Pinterest, in general, has a lot of testing but you can eventually figure it out 06:40 – That’s it for today’s episode! 3 Key Points: Pinterest may be underrated in the world of marketing, but it can do wonders. Use tools to analyze your data in Pinterest and take advantage of its cheap rate per click. . Pinterest, in general, requires a lot of testing, but you can eventually figure it out and make it work for you. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

12 Joulu 201610min

In Episode #133, Neil and Eric list the 7 things to assess when your content marketing is failing. Tune in to discover how Neil and Eric use different tools and websites to understand their viewer engagement and the effectivity of their content marketing campaign,  Time Stamped Show Notes: 00:30 – Today’s topic: 7 Things to Assess When Your Content Is Failing 01:31 – Find the cause of why your content marketing is failing through analytics 01:44 – Analyze quantitatively 02:29 – The data will tell you what’s wrong with your blog post 02:54 – Get feedback from people asking them what needs improvement 03:03 – People want something that is actionable 03:26 – Find the basic metrics of your site 03:43 – Install Google Search Console 04:10 – In the Google Search Console dashboard, click “analytics”, and search for the “impressions box” at the top left corner 04:45 – Use Hemingway App – a desktop application 05:01 – Hemingway App is the more advanced version of Docs and is best for writers 05:28 – Use HelloBar as an email tool 05:49 – Email out who shares your content to competitors 05:57 – Find your competitors at BuzzSumo 06:08 – You can find the email of the people who are tweeting your content through Hunter 06:11 – Neil shares a sample email that you can send 07:10 – Share it on social media and compare with your other posts to have an average engagement rate 07:40 – Pair it with paid advertising, too! 08:11 – Look at your content as a funnel and work on your headline 08:39 – Search for CopyBlogger Headline Formula 09:07 – That’s it for today’s episode! 3 Key Points: Analyze your data well and find the real cause for why your content marketing is failing. Reach out to people to share your content – this will measure the quality of your content and tell you the number of people who share it. Headlines can draw people to your content – make it interesting and appealing! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

11 Joulu 201612min

In Episode #132, Eric and Neil share how you can generate content ideas for your website without having to do keyword research. Listen as Neil and Eric drop tips and tricks to help you generate better content for your website and for your specific audience. Time Stamped Show Notes: 00:27 – Today’s topic: How to Generate Content Ideas Without Keyword Research 00:38 – SEO and keyword research is important BUT it’s also important to start with your audience 00:56 – Think about what’s interesting and trending 01:05 – Eric shares his Feedly account with his team to stay on top of trends 01:18 – Eric also has Panda as a Chrome extension that shows him 3 different feeds from the sites he follows 01:56 – Neil takes his competitors’ links and runs it in BuzzSumo 02:37 – Look at your competitor's’ posts and try to replicate but make it better 02:41 – Look up Brian Dean’s Skyscraper Technique 03:16 – Email out people who share your competitor's’ content and ask them to share yours, too 04:21 – Use io to search email addresses 04:35 – Use AHrefs and SEMRush to show which top pages are ranking 04:56 – Look into your analytics and figure out what ranks well 05:43 – Getting traffic is NOT just about keywords 05:52 – Go to Quora and see what questions are asked in your space 06:23 – Look at blog headline structures and podcast titles 07:26 – That’s it for today’s episode! 3 Key Points: See what your audience is interested in and respond accordingly. Use your competitor’s content as base to make your content better. Look internally and figure out which of your posts rank well and USE that knowledge to your advantage as you step forward. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

10 Joulu 201610min

In Episode #131, Neil and Eric discuss how to improve your mobile conversions. Listen to know how you can optimize your mobile conversions and what to expect in Google’s upcoming changes for 2017. Time Stamped Show Notes: 00:27 – Today’s topic: How to Improve Your Mobile Conversions 00:32 – Google has changed things; they now have mobile index 00:52 – A description of how mobile pop-ups work 01:09 – Neil doesn’t use mobile pop ups and explains why 02:05 – “Optimize for conversions through the flow” 02:48 – Breakdown steps and forms 03:08 – There will be an interstitial update on pop ups in 2017 03:27 – Convertflow can show different offers to people 04:36 – Different conversion rates for people who already opted in 05:01 – Neil integrates CTAs in his blog posts 05:48 – Single Grain has an “opt-in” bar at the bottom of their mobile page 06:10 – Make sure your pop ups don’t take most of the screen 06:31 – Search Google interstitial penalty 06:38 – That’s it for today’s episode! 3 Key Points: Pop ups may not be a good option for mobile because of the small screen size. If you break up your content into smaller, shorter pages on mobile, you tend to convert more. Read about the changes Google is making to guide your 2017 website plans. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

9 Joulu 201610min