Simon Skoog on AI-Powered Logistics: How Apotea Delivers Customer Loyalty Through Automation and Safe AI Wins

Simon Skoog on AI-Powered Logistics: How Apotea Delivers Customer Loyalty Through Automation and Safe AI Wins

This time, we sit down with Simon Skoog, Chief AI Officer at Apotea, and AWS’s David Alele. Apotea, Sweden's leading online pharmacy, maintains its reputation through a core strategy of fast deliveries, low prices, and free delivery, achieved largely through high automation. Simon discusses how Apotea builds its tech infrastructure for future scalability and the dynamic partnership with AWS for cloud services and expert consultation. A unique aspect highlighted is Simon's approach to leading AI teams as a non-technical leader, focusing on strategy, people, and removing organizational "noise" by positioning the AI team as an internal startup directly under the CEO. The episode details Apotea's strategy of prioritizing "safe wins" over "quick wins" for AI projects, such as their successful implementation of product recommendations that significantly boosted conversion rates. They also explore the vast opportunities of Generative AI for internal efficiency (developer tools) and customer-facing applications (chatbots), while maintaining caution on AI-generated advice due to the paramount importance of customer trust.

Jaksot(47)

What Role Does Gen AI Play in Creating Smart Loyalty or Activation Formats According to Niels de Vries from QueueUp?

What Role Does Gen AI Play in Creating Smart Loyalty or Activation Formats According to Niels de Vries from QueueUp?

QueueUp specializes in customer activation and loyalty programs, aimed at increasing customer engagement. Smart Activation Formats and Smart Loyalty Programs utilize technology and creativity to enhan...

14 Touko 202424min

What Impact Does Gen AI Have on Supply Chain Sustainability According to Maurice Bolders and Vishi Anand of Bolders Consulting?

What Impact Does Gen AI Have on Supply Chain Sustainability According to Maurice Bolders and Vishi Anand of Bolders Consulting?

Bolders Consulting protects businesses from rising material costs by specializing in supply chain planning and execution, with expertise in data and analytics. Founder Maurice Bolders and Senior Data ...

14 Touko 202426min

How Is Gen AI Personalizing Travel Experiences According to Idan Ganot of SkyTeam?

How Is Gen AI Personalizing Travel Experiences According to Idan Ganot of SkyTeam?

SkyTeam is a global airline alliance focused on providing an integrated and responsible travel experience for customers. SkyTeam offers SkyPriority services, allowing travelers from various member air...

14 Touko 202420min

How Can Gen AI Improve Compliance Tools According to Saskia Smeele from Sdu?

How Can Gen AI Improve Compliance Tools According to Saskia Smeele from Sdu?

Since 1814, Sdu has offered integrated publications, software, and services for professionals in the legal, tax, and government sectors. Saskia Smeele, Chief Information Officer, advocates for greater...

14 Touko 202424min

What Impact Has Gen AI Had on Payment Solutions at Buckaroo According to Dave van Duivenbode?

What Impact Has Gen AI Had on Payment Solutions at Buckaroo According to Dave van Duivenbode?

Buckaroo offers online point-of-sale payment solutions with a wide range of payment methods and support for online payments, in-store payments, subscription management, and credit management. Dave van...

14 Touko 202423min

How Does Gen AI Influence Corporate Content Strategy According to Hans Fermont and Jeroen Goemans of Qonqord?

How Does Gen AI Influence Corporate Content Strategy According to Hans Fermont and Jeroen Goemans of Qonqord?

Qonqord offers an integrated platform that orchestrates corporate content with features such as digital asset management, content creation workflow, campaign management, and Adobe InDesign automation....

14 Touko 202428min

Intro

Intro

The AWS Smart Business Podcast is your destination for insights on applied Gen AI for businesses and the latest advancements in technology across various sectors. Delve into discussions with business ...

10 Touko 202446s

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