Episode 29: Mashable Pakistan Lab – Nutribiz 2021 Innovation Challenge - Winners

Pakistan has one of the highest malnutrition burdens in the world. The 2011 National Nutrition Survey (NNS) revealed that the country faces a complex triple burden of malnutrition, undernutrition, overnutrition (obesity & overweight) and micronutrient deficiency. While the NNS survey conducted in 2018 showed that the nutritional situation has not improved to a significant scale since 2011.

One of the major causes of malnutrition in the country is food wastage. Around 36 million tonnes of food is wasted every year in Pakistan. As per a research, 8 out of 10 children in the country do not have access to nutritious food.

Given the prevalence of chronic and acute undernourishment combined with rising cases of obesity and non-communicable diseases (NCDs), it is important to recognize that there is an urgent and pressing need to transform the existing food systems to tackle the menace of malnutrition.

To play there part in addressing the said issue in the country, the National Incubation Center (NIC) organized a hackathon called NutriBiz Innovation Challenge 2021. The focus of the hackathon was to improve the capability and productivity of SMEs and startups working on innovative solutions for problems pertaining to Food and Nutrition in Pakistan.

Dozens of startups applied for the competition, and three out of them were crowned winners of the innovation challenge. The winning startups include Farm to Home, Asqurr and Nutribreads.

Mashable Pakistan Lab talks to Nausheen Barket (founder of Asqurr) and Azam Khan (head of operations of Farm to Home), about the causes of malnutrition in Pakistan, and what steps should we as an individual and the government must take to end this crisis from the country. Nausheen and Azam also shared details about their startups, what products they offer, and how they are playing their part in reducing malnutrition from Pakistan.