Looks Good, But What's The Purpose of This Survey?
Feedback Matters18 Touko 2025

Looks Good, But What's The Purpose of This Survey?

In this episode, we take a closer look at a guest feedback survey from a popular restaurant inside a major hotel. At first glance, it does a lot right — short, simple, on-brand. But as we talk through the guest flow, the copy choices, and the final ask, we started to notice some important gaps. The intent seems clear: it’s not really about feedback — it’s about driving reviews. The survey is built into a reservation platform, and everything about the structure points toward boosting public ratings, not improving guest experience. But here’s the twist: it’s not even doing that well. Despite all the nudging, the restaurant has barely any reviews on the page they push guests toward. It’s a revealing look at what happens when the purpose of a survey is misaligned — and when execution doesn’t support the outcome you’re aiming for. ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ Want to know what we think about your feedback loop? Book a free discovery call to find out! 👉 https://www.guestinsight.com/book-a-free-discovery-session ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ Music licensed via Epidemic Sound: https://www.epidemicsound.com/ #GuestFeedback #SurveyDesign #HospitalityMarketing #CustomerExperience #RestaurantReviews #OnlineReviews #CXStrategy #HospitalityInsights #YelpReviews #FeedbackMatters

Jaksot(36)

Would You Be Completely Candid?

Would You Be Completely Candid?

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Don't do this to your guests. - So You Want My Feedback Episode 18

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In this episode, we take a close look at a post-stay survey from a major international hotel brand. At first glance, it’s solid: clean layout, well-timed delivery, and even a personal touch — the gene...

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What's up Doc?

What's up Doc?

In this episode, we take a look at something new for Feedback Matters — a patient feedback survey from a large medical practice. At first glance, the request feels solid: it’s respectful, professional...

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It’s the Most Asked Survey Question — But Does It Make Any Sense?

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Why “How Likely Are You to Recommend?” Might Be the Wrong Question In this mini-episode of Feedback Matters, Jeff and Rich tackle one of CX measurement's most sacred cows: the Net Promoter Score quest...

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Don’t Let a Bad Survey Be the Last Thing Your Guests Remember

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In this episode, Jeff and Rich review the guest feedback survey from a boutique hotel operated by one of the world’s largest hospitality brands. While the guest experience was exceptional, the survey ...

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