The Voice of Early Childhood23 Kesä 2025

Building a lasting early years brand

Do you want to know how to build a sustainable and successful early years brand to underpin your early years business? From sector insights to interesting case studies and practical advice – this article and podcast episode are a great point of reference for those who are starting out as well as those long-established providers who are looking to stand the test of time.

Read Harry's article here:

https://thevoiceofearlychildhood.com/building-a-lasting-early-years-brand/

This episode is in partnership with Male Childcare and Teaching Jobs.

Male Childcare and Teaching Jobs advocate for greater male participation in education and caregiving roles, offering support and guidance to enhance gender inclusion in nurseries and schools.

To find out more visit: https://malechildcareandteachingjobs.co.uk/

Listen to more:

If you enjoyed this episode, you might also like some of our other business focused episodes:

· Navigating the realities of business ownership in the early years – Dr Jane Todd – https://thevoiceofearlychildhood.com/navigating-the-realities-of-business-ownership-in-the-early-years-sector/

· Accidental leadership in early years – Jenny Weidner – https://thevoiceofearlychildhood.com/accidental-leadership-in-early-years/

Plus hear and read more on men in early childhood: https://thevoiceofearlychildhood.com/articles/men-in-early-childhood/

Get in touch and share your voice:

Do you have thoughts, questions or feedback? Get in touch here! – https://thevoiceofearlychildhood.com/contact/

Episode break down:

00:00 – Welcome!
03:30 – The difference between a business and a brand
08:00 – Being a trustworthy brand
12:30 – Transparency and brand buy in
22:00 – Brand and recruitment
24:30 – A brand that appeals across generations
26:00 – Tips for sharing your brand
26:45 – Employee generated content
28:00 – Structuring your business adverts
34:30 – Consistency, time and investment are key
36:00 – Brand longevity and corporate branding

For more episodes and articles visit The Voice of Early Childhood website: https://www.thevoiceofearlychildhood.com

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