Katie Sturino Returns! The Founder of Megababe and Author of Sunny Side Up Is Back
Second Life23 Kesä 2025

Katie Sturino Returns! The Founder of Megababe and Author of Sunny Side Up Is Back

Katie Sturino is the founder of Megababe, the innovative beauty brand known for nontoxic, cult-favorite products like Thigh Rescue and Bust Dust. She's also a body-acceptance advocate with a highly engaged community of close to one million supporters across platforms. Sturino joined Hillary Kerr on Second Life back in 2020 to talk about her winding career path from PR to social media to beauty (listen to her first episode here), but we had to have her back on to discuss her most recent pivot to fiction writing. In this episode, Sturino shares why she decided to write her debut novel, Sunny Side Up, and gets refreshingly candid about the challenges of continuing to transform your career when everyone has feedback. She opens up about what it's like to work with a ghostwriter and where she hopes to take this creative endeavor moving forward. Of course, she also catches us up on the last five years of bootstrapped growth for Megababe and shares what's on the horizon for the business. Buy Sturino's new book, Sunny Side Up, here! (It's Hillary Kerr approved.)

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Brynn Putnam: Founder of Mirror and Board

Brynn Putnam: Founder of Mirror and Board

Brynn Putnam is the founder of innovative tech companies Mirror and Board. Before entering the tech space, she spent her first life as a professional ballerina. In between performing with big producti...

28 Loka 202554min

The Who What Wear Podcast: WWW Parents: Cover Star and New Mom Justine Lupe Talks Feeling Primal, Nobody Wants This Season 2, and Motherhood Icks

The Who What Wear Podcast: WWW Parents: Cover Star and New Mom Justine Lupe Talks Feeling Primal, Nobody Wants This Season 2, and Motherhood Icks

Who What Wear just dropped its inaugural Parents Issue—a brand-new hub for stylish parents to find fashionable, personal, and trustworthy shopping recs. In this episode, we interview our first cover s...

22 Loka 202541min

Melissa Morris: Founder of Métier

Melissa Morris: Founder of Métier

Melissa Morris is the founder of Métier, an innovative luxury handbag brand well-revered for its commitment to combining fashion and function. Before starting her own luxury brand, Morris had worked i...

20 Loka 202551min

The Who What Wear Podcast: Live From the Sulwhasoo Skin Longevity Symposium! Featuring Cosmetic Chemist Ron Robinson and Beauty Expert Michelle Lee

The Who What Wear Podcast: Live From the Sulwhasoo Skin Longevity Symposium! Featuring Cosmetic Chemist Ron Robinson and Beauty Expert Michelle Lee

This week, Who What Wear Beauty Director Erin Jahns is reporting from the Sulwhasoo Skin Longevity Symposium in New York. Sulwhasoo is a global luxury beauty brand rooted in Korean heritage and powere...

15 Loka 202523min

Jenee Naylor: Founder of HighLowLuxxe and 12PM Studios

Jenee Naylor: Founder of HighLowLuxxe and 12PM Studios

Jenee Naylor is the personality behind the beloved luxury fashion blog HighLowLuxxe and the founder of 12PM Studios. Before she became a full-time content creator, she held leadership roles at Target....

13 Loka 202550min

The Who What Wear Podcast: Fashion Month S/S 2026 Recap: Disruptive Designers, Cinematic Color Combos, and the End of Quiet Luxury

The Who What Wear Podcast: Fashion Month S/S 2026 Recap: Disruptive Designers, Cinematic Color Combos, and the End of Quiet Luxury

In this episode, Who What Wear Shopping Director Bobby Schuessler is joined by Associate Director of Special Projects Kristen Nichols and Editorial Director Lauren Eggertsen to recap fashion month. Kr...

8 Loka 202534min

Gregg Renfrew Returns! The Founder of Beautycounter and Counter Is Back

Gregg Renfrew Returns! The Founder of Beautycounter and Counter Is Back

In 2013, Gregg Renfrew founded Beautycounter—the beauty brand that pioneered what we know today as the clean beauty movement. The brand gained a well-respected reputation for its commitment to using s...

6 Loka 202553min

The Who What Wear Podcast: WWW Fall 100: Our Editor-Approved Essentials for the Season

The Who What Wear Podcast: WWW Fall 100: Our Editor-Approved Essentials for the Season

We’re back with another installment of our seasonal series, Who What Wear 100. In this episode, Who What Wear Editor in Chief Kat Collings is joined by editors Eliza Huber and Nikki Chwatt to dish on ...

1 Loka 202528min

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