562: Steve Jobs' Former Colleague on How to Achieve Creative Velocity in the Age of Gen AI

562: Steve Jobs' Former Colleague on How to Achieve Creative Velocity in the Age of Gen AI

Leslie Grandy, a seasoned executive who has led global product teams at Apple, Amazon, Best Buy, and T-Mobile, shares a deeply practical perspective on how leaders can activate creativity across functions, not just in design or strategy.



Drawing from her early years in the film industry and later executive roles in technology, Grandy explains how she developed three capabilities that proved critical in high-performance product environments:



"You've got to grind it out… and you have to have that intrinsic motivation to continue, even when it looks like failure is obvious."

"You have to be resilient and flexible… because you have so many people depending on the outcome."

"If I haven't seen the problem before, it doesn't seem daunting to me… It seems fun."

These capabilities (grit, adaptability, and creative problem solving) formed the foundation of her success in ambiguous, fast-moving, and high-stakes environments.

Grandy also speaks directly to what supports and undermines creative velocity inside organizations. She notes that the most adaptive cultures don't reserve creativity for a few select teams:

"They expect every role is going to show up with that same creative intention… that the status quo doesn't seep into the lower ranks."

But she also warns:

"Status quo as a cultural norm is dangerous."
"Consensus-driven thinking is equally problematic for creative velocity."

Her insights on Steve Jobs provide a rare look inside Apple's leadership culture. When asked about her interview with him, she explains:

"Your interview will be five minutes or it'll be 60 minutes. It's up to Steve."
"I didn't come in there acting like I was an equal… I just came in there with a confidence that I could answer whatever he asked."

When her team added preset engraving suggestions to iPods to help customers complete purchases, Jobs reacted immediately:

"He saw it, and within a day, it was pulled down."
"He had such a finite view of his brand… there were no blurry edges around the brand."

Grandy's new book, Creative Velocity, argues that creativity is not a fixed trait, but a capability that can be developed with intention.

She addresses how leaders should approach generative AI, not just as an efficiency tool, but as a creative partner:

"What's really transformative… is doing the exact opposite of prompt engineering."
"It's not about speed to answer. It's about using that time to evolve a thought into different tributaries of thought."

This episode raises a critical question for senior leaders:

"Are you designing your organization to perform or to invent?"

Get Leslie's book here: https://rb.gy/d5zr69

Creative Velocity: Propelling Breakthrough Ideas in the Age of Generative AI

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423: Value chain mapping (Strategy Skills classics)

423: Value chain mapping (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic where we discuss value chain mapping. We have seen many value chain mapping examples. We have seen good value chain mapping, bad value chain mapping, and incomplete value chain mapping. Ultimately, given the nature of how value chain mapping will work, it can and cannot do a few things. So if value chain mapping is presented to do things it cannot do, then it is flawed. When you do value chain analysis, 1.) it is far more useful to see where profits will shift over time. 2.) assign some probabilities of what are the odds of this happening. And 3.) what influences those probabilities? You are analyzing the entire sector, the entire industry. A lot of things influence a sector. Consumer spending can change with the recession. Recession can change things. Different legislation could cause profits to move from point x to point y. Competitors making a misstep could cause it, new competitors entering, and competitors going bankrupt. So whenever someone says "I am certain this will happen", you should question their business judgement because you cannot predict the future. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo Subscribe to FIRMSconsulting's YouTube channel: http://bit.ly/Firmsconsultingsubscribe

14 Helmi 20248min

422: Harvard grad and Cerebral data science team leader, Akshay Swaminathan, on winning with Data Science

422: Harvard grad and Cerebral data science team leader, Akshay Swaminathan, on winning with Data Science

Welcome to Strategy Skills episode 422, an interview with the author of Winning with Data Science: A Handbook for Business Leaders. This book is a compelling and comprehensive guide to data science, emphasizing its real-world business applications and focusing on how to collaborate productively with data science teams. The book follows the stories of Kamala and Steve, two professionals who need to collaborate with data science teams to achieve their business goals. Akshay Swaminathan is a data scientist who works on strengthening health systems. He earned a degree in Statistics from Harvard University and is an MD candidate and Knight- Hennessy Scholar at Stanford University School of Medicine. He has more than forty peer-reviewed publications, and his work has been featured in the New York Times. He currently leads the data science team at Cerebral. Get Akshay's book here: https://rb.gy/tievb8 Winning with Data Science: A Handbook for Business Leaders Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

12 Helmi 202444min

421: A Visionary Business Leader and Best Selling Author, Mark A. Mears. What's LOVE Got to Do With Leadership?

421: A Visionary Business Leader and Best Selling Author, Mark A. Mears. What's LOVE Got to Do With Leadership?

Welcome to Strategy Skills episode 421, an interview with the author of The Purposeful Growth Revolution: 4 Ways to Grow from Leader to Legacy Builder. In this book, you will learn to apply 4 holistic and revolutionary processes found in nature to help individuals, teams, and organizations find purpose, fulfill their true growth potential, and leave a living legacy—what Mears calls paying it backward. All designed to fulfill Purposeful Growth, Purposeful Self, Purposeful Work, and a Purposeful Life. Mark A. Mears is a #1 Best Selling author, keynote speaker, consultant, and visionary business leader. He has a significant track record of building shareholder value. He has driven innovation and profitable growth among world-class, high-profile brands such as PepsiCo/Pizza Hut, McDonald's, Frito-Lay, JCPenney, NBCUniversal, and The Cheesecake Factory. Today, Mark serves as Chief Growth Officer for LEAF Growth Ventures, LLC—a consulting firm helping individuals, teams, and organizations find purpose in fulfilling their true growth potential while making a positive, lasting difference in the world. Mark is also a member of the Senior Leader Network within Conscious Capitalism, Inc. Learn more about Mark here: www.MarkAMears.com https://www.linkedin.com/in/markamears Get Mark's book here: https://rb.gy/20buif The Purposeful Growth Revolution: 4 Ways to Grow from Leader to Legacy Builder Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

7 Helmi 202447min

420: What a strategy workshop will not give you at the end (Strategy Skills classics)

420: What a strategy workshop will not give you at the end (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic where we discuss what a strategy workshop will not give you at the end. Subscribe to FIRMSconsulting's YouTube channel: http://bit.ly/Firmsconsultingsubscribe Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

5 Helmi 20248min

419: The one thing every consulting case study must produce (Strategy Skills classics)

419: The one thing every consulting case study must produce (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic where we discuss one important thing every consulting case study must produce. Subscribe to FIRMSconsulting's YouTube channel: http://bit.ly/Firmsconsultingsubscribe Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

31 Tammi 20248min

418: The most important output in a consulting study | management consulting project | benefits case (Strategy Skills classics)

418: The most important output in a consulting study | management consulting project | benefits case (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic where we discuss one important thing you always need to present in all of your management consulting projects, a business case. If you are not presenting a business case to a client, or a benefits case, I prefer the word benefits because it makes it clear you are looking for a benefit for a client, if you are not presenting a benefits case to a client you are making it very difficult for the client to make the decision to implement what you are saying in your recommendation as part of your management consulting project. Subscribe to FIRMSconsulting's YouTube channel: http://bit.ly/Firmsconsultingsubscribe Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

29 Tammi 202410min

417: A professor of global politics at University College London, Brian Klaas. FLUKE: Chance, Chaos, and Why Everything We Do Matters

417: A professor of global politics at University College London, Brian Klaas. FLUKE: Chance, Chaos, and Why Everything We Do Matters

Welcome to Strategy Skills episode 417, an interview with the author of Fluke: Chance, Chaos, and Why Everything We Do Matters, Brian Klaas. In Fluke, myth-shattering social scientist Brian Klaas deep-dives into the phenomenon of randomness, unpicking our neat and tidy storybook version of events to reveal a reality far wilder and more fascinating than we have dared to consider. The bewildering truth is that but for a few incidental changes, our lives - and our societies - would be radically different. Offering an entirely new perspective, Fluke explores how our world really works, driven by strange interactions and random events. Brian Klaas grew up in Minnesota, earned his DPhil at Oxford, and is now a professor of global politics at University College London. He is a contributing writer for The Atlantic, host of the award-winning Power Corrupts podcast, and frequent guest on national television. Klaas has conducted field research across the globe and advised major politicians and organizations including NATO and the European Union. You can find Brian at BrianPKlaas.com and on Twitter @BrianKlaas. Get Brian's book here: https://rb.gy/gueipv Fluke: Chance, Chaos, and Why Everything We Do Matters Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

24 Tammi 202447min

416: Consulting workshop best practices (Strategy Skills classics)

416: Consulting workshop best practices (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic where we discuss consulting workshop best practices. Subscribe to FIRMSconsulting's YouTube channel: http://bit.ly/Firmsconsultingsubscribe Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

22 Tammi 20249min

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