#50: How to start a B2B podcast that actually drives revenue

#50: How to start a B2B podcast that actually drives revenue

Description

In this milestone 50th episode, Ryan shares exactly how to start a podcast that helps your B2B business grow. He walks through the real-world impact SaaS Marketing Weekly has had on Rocket SaaS — including four sales and £20k MRR — and breaks down how you can do the same. Whether you’re looking to build pipeline through ABM or scale top-of-funnel content for demand generation, this episode covers naming your show, choosing topics, getting guests, software, setup, and how to repurpose each episode into a full content engine.

Takeaways:

  • Generated 4 sales and £20k MRR from the podcast
  • Use it for ABM (invite prospects) or demand gen (educational content)
  • Don’t name your podcast after your company
  • Make it about solving your audience’s problems
  • Plan 20+ topics in advance from blogs, FAQs, and sales calls
  • Start solo, then bring on guests to grow reach
  • Find guests via referrals, LinkedIn, or tools like MatchMaker.fm
  • Tools: Riverside (recording), Buzzsprout (hosting), Shure mic, Sony ZV-1 camera
  • Repurpose episodes into blogs, LinkedIn posts, webinars, and more
  • Boost content with ads to scale reach and impact

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(103)

#103: How to create great ads that convert on LinkedIn & Meta

#103: How to create great ads that convert on LinkedIn & Meta

In this episode, Ryan sits down with Jamie, Rocket SaaS's paid media and strategy lead, for a deep dive into what actually makes a great ad on LinkedIn and Meta. This is not about targeting or budgets...

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#102: Founder-led sales: why you'll always outsell your own salespeople

#102: Founder-led sales: why you'll always outsell your own salespeople

In this episode, Ryan makes the case for founder-led sales and explains why, at $7M ARR and over 60 employees, he is still the primary person doing sales at Rocket SaaS. No SDRs, no AEs, just the foun...

7 Heinä 12min

#101: AI search uncovered: how to get your SaaS brand cited by ChatGPT, Claude and Gemini

#101: AI search uncovered: how to get your SaaS brand cited by ChatGPT, Claude and Gemini

In this episode, Ryan sits down with Daisy, Rocket SaaS's new Head of SEO and AI Search, to tackle one of the biggest shifts happening in marketing right now. Organic traffic from Google is declining....

30 Kesä 23min

#100: The Greatest Hits

#100: The Greatest Hits

Episode 100. We're marking the milestone by doing something a little different. Ryan takes a step back to reflect on what building a weekly B2B SaaS marketing podcast from scratch actually looks like ...

23 Kesä 24min

#99: How Rocket SaaS flew from $5M to $7M ARR in 90 days

#99: How Rocket SaaS flew from $5M to $7M ARR in 90 days

In this episode, Ryan sits down with Jamie to share exactly how Rocket SaaS grew from $5M to $7M ARR in the space of three months. Three things drove it: a pricing restructure, a serious focus on redu...

16 Kesä 31min

#98: Broke freelancer to multi-million $ business. Personal brand and why fundamentals beat AI hacks

#98: Broke freelancer to multi-million $ business. Personal brand and why fundamentals beat AI hacks

In this episode, Ryan steps to the other side of the mic as a guest on Chris Nelson's Human Marketing podcast. It is a wide-ranging conversation covering the full Rocket SaaS story, from starting out ...

9 Kesä 40min

#97: Content audit revealed: what we're changing at Rocket SaaS

#97: Content audit revealed: what we're changing at Rocket SaaS

In this episode, Ryan sits down with Sam Gocher, Head of Content at Rocket SaaS, to pull back the curtain on the full content audit Sam carried out when he joined the business. From digging into self-...

2 Kesä 25min

#96: 10 ways to find out what your ICP actually wants

#96: 10 ways to find out what your ICP actually wants

In this episode, Ryan flies solo to walk through one of the most underused, undervalued and quietly powerful things in marketing: market research. He shares the survey that reshaped Rocket SaaS's enti...

26 Touko 17min

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