194: Rite Of Way's lighting accord in a bottle⚡️(feat. Alex Brands)
Smell Ya Later24 Kesä 2025

194: Rite Of Way's lighting accord in a bottle⚡️(feat. Alex Brands)

We recently met Alex Brands, founder of the new fragrance... brand, Rite Of Way, at our scent swap last month. He gifted us his first scent Outer Realm, and we were intrigued by the packaging design, the cute little tote, and of course, the scent (which also happens to be created by Joey Rosin, former guest and perfumer for Sable's Die Hot With A Vengeance perfume). We welcome Alex on this episode to give us a breakdown of how his abundant expertise in marketing and branding led to the creation of his own independent fragrance launch.

[What we smell like today: WA:IT Botanicals Aka, Chris Collins Savant Manhattan Cherry]

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Jaksot(228)

227: Sniffing too close to the solar accord

227: Sniffing too close to the solar accord

An us chat about a week of new smells, featuring this modern, salty, solar fragrance accord that seems to be everywhere now, being humbled by luxury brands, new venture capital-backed fragrances, a li...

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226: The most GLORIOUS purple scent we've smelled [feat. Susan Alexandra]

226: The most GLORIOUS purple scent we've smelled [feat. Susan Alexandra]

Two NYC icons, Susan Korn, aka Susan Alexandra, and perfumer Marissa Zappa teamed up to create Glorious, the first official scent of Susan Alexandra's jewelry and accessories brand. You know the color...

24 Maalis 1h 2min

225: A case against discovery sets 🧐

225: A case against discovery sets 🧐

We're back after a wee break (vacation, life, etc) with a listener question about the pros/cons/whats with plunking down the dollars for a full-size scent vs. taking home a discovery set when in the m...

17 Maalis 49min

224: How much can an algorithm 'do' perfumery?

224: How much can an algorithm 'do' perfumery?

When art & design turn their ambitions toward technology and olfaction, how much does a machine powered by algorithms, AI, or both, challenge an industry known for gatekeeping (and upcharging), and ho...

24 Helmi 57min

223: The vineyard making perfume about wine [Feat. Dancing 🍷🍇🕺]

223: The vineyard making perfume about wine [Feat. Dancing 🍷🍇🕺]

Dancing is a Sonoma vineyard (est. 2022) founded by mother and daughter, Cynthia and Lauren Russell. It's also a perfume brand that makes vineyard-themed scents: smoked wood and forest floor, the grap...

17 Helmi 1h 2min

222: A rose by any other name would still smell like a perfume counter probably

222: A rose by any other name would still smell like a perfume counter probably

Famously, we're not "florals" people, and especially not rose, but... a listener question prompts us to choose the rose. If we had to, these are the ones we'd pick. And for the rest of the hour, we ta...

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221: The one job in fragrance that would make us TOO powerful

221: The one job in fragrance that would make us TOO powerful

There's a certain position in the fragrance industry that gets to call the shots, finesse the juice, and influence how fragrances go from brief to shelves — a position that your hosts wished they knew...

3 Helmi 1h 3min

220: Does queerness have a scent? [feat. Alloy Studio]

220: Does queerness have a scent? [feat. Alloy Studio]

We have Bryson Ammons and Eddie Hodges, founders of Alloy Studio, on this episode to talk about creating an independent fragrance brand in NYC, how creative rules everything they do, and celebrating q...

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