194: Rite Of Way's lighting accord in a bottle⚡️(feat. Alex Brands)
Smell Ya Later24 Kesä 2025

194: Rite Of Way's lighting accord in a bottle⚡️(feat. Alex Brands)

We recently met Alex Brands, founder of the new fragrance... brand, Rite Of Way, at our scent swap last month. He gifted us his first scent Outer Realm, and we were intrigued by the packaging design, the cute little tote, and of course, the scent (which also happens to be created by Joey Rosin, former guest and perfumer for Sable's Die Hot With A Vengeance perfume). We welcome Alex on this episode to give us a breakdown of how his abundant expertise in marketing and branding led to the creation of his own independent fragrance launch.

[What we smell like today: WA:IT Botanicals Aka, Chris Collins Savant Manhattan Cherry]

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Jaksot(228)

219: You Asked: Blind buys, stinky roommates, and tacky perfume displays

219: You Asked: Blind buys, stinky roommates, and tacky perfume displays

We haven't done one of these in a while — it's a listener Q&A episode in which we address your queries about fragrance and non-fragrance related things like: how to blind buy "successfully," how to di...

13 Tammi 58min

218: Where is perfume culture even going?

218: Where is perfume culture even going?

Is it peaking? That's what the rumors (industry insights) say, but based on what we've been seeing, the fraghead community is very much so cooking.[What we smell like today: Maison d'Etto Macanudo, An...

6 Tammi 56min

217: Our Official Scent Predictions for 2026

217: Our Official Scent Predictions for 2026

Are we psychic? According to the history....... not no. Every year, we have a stab at what we can expect to smell in the coming year's forecast, based on current trends, emerging trends, the thousands...

23 Joulu 202558min

216: Smell Ya Later WRAPPED: our favorite smells from 2025

216: Smell Ya Later WRAPPED: our favorite smells from 2025

Every year, we review our favorite smells that launched into the world in the last 12 months, broken down by such innovative categories as "best body mist," "Best candle," and "best body product smell...

9 Joulu 20251h 1min

215: TASTE!!! [feat. Serviette]

215: TASTE!!! [feat. Serviette]

We speak of brands often, sometimes (often) critically, other times admiringly. One such brand in the latter is Serviette, helmed by Trey Taylor. A creative culmination of his own tastes, education in...

2 Joulu 20251h 8min

214: Maybe smelling basic isn't that bad 🤷‍♀️

214: Maybe smelling basic isn't that bad 🤷‍♀️

Things have gotten too complicated, too niche, too try-hard. Sometimes it's nice when familiar things are done well — as you'll hear in this episode, in which we smell through some newness from Billie...

25 Marras 202544min

213: All we do is GIVE: The 2025 Smell Ya Later gift guide

213: All we do is GIVE: The 2025 Smell Ya Later gift guide

Another year, another round of smelly things you can buy for your loved ones, obligatory gift recipients, assigned gift swap honorees, and also just yourself! We have roughly a dozen items that smell ...

18 Marras 20251h 7min

212: How to have the best-smelling hair wash day with Cécred

212: How to have the best-smelling hair wash day with Cécred

We are delighted to welcome Robyn Melissa Watkins, Senior VP of Product Development at Cécred (AKA Beyoncé's haircare brand). After a truly Holy shit, how does my hair look this good airdried?? moment...

11 Marras 202559min

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