Is Google Price-Fixing?
Is Google price-fixing? Does Google’s algorithm control your ad spend?Watch this video as John Moran uncovers the truth behind Smart Bidding. Learn strategies to improve your advertising performance!K...
19 Elo 20248min
Meta Ads Top-Level Traffic Strategy for eCommerce
Are you looking for practical tips on campaign structure, budget allocation, and audience segmentation? In this video, our Meta Ads Account Manager, Nick Ewing, shares top-of-the-funnel traffic strate...
17 Elo 202410min
Backend Numbers: Q&A Essentials
Accurate backend data on product margins and profitability is crucial for making informed decisions about which products to promote in your paid traffic campaigns. Without it, you could be wasting ad ...
15 Elo 202415min
CAC, nCAC or LTV: Which one should you use?
How do you know the viability and scalability of your business? Which metrics should you use to be able to justify your marketing spend, predict customer value, and optimize your acquisition strategy ...
13 Elo 202414min
How to Use Flowboost Labelizer
Flowboost Labelizer allows you to have different labels based on the performance of your products. Instead of manually moving your product, you can assign custom labels and automatically move products...
11 Elo 202420min
When and How to Set Up Seasonality Bid Adjustments in Google Ads
Seasonality bid adjustments are used to account for expected changes in conversion rates during specific time periods, like sales or holidays. Making bid adjustments allow you to tell the algorithm to...
10 Elo 202412min
Meta Ads: Top, Middle, and Bottom Funnel Strategies
Need actionable advice and best practices for setting up and managing Meta Ads campaigns? Watch this video to discover tips for running more effective Meta Ads (Facebook) campaigns, particularly focus...
8 Elo 20246min
Google and Meta Ads: Strategy Overview
Looking to optimize your cross-platform advertising strategies and improve overall marketing performance? This video provides valuable insights into creating a cohesive cross-platform advertising stra...
6 Elo 20248min
