The New Contract meets The New Life Builder
Potluck24 Kesä 2025

The New Contract meets The New Life Builder

We sit down with Dave McCaughan as we continue exploring "The New Contract of Retirement" across Asia. Dave has coined, championed, and now serves as the epitome of "The New Life Builder" . But what is this "New Life" actually built on, and why should brands look to be part of its foundations? With four decades of advertising experience with McCann across Bangkok, Hong Kong, Shanghai and Tokyo, Dave spotted the implications of this emerging demographic shift far earlier than most. Where...

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Holding the Whole Picture, with Dragon Zhang

Holding the Whole Picture, with Dragon Zhang

Scott and Drago are joined in the studio by Dragon Zhang, Head of Integration Strategy at Publicis Groupe Singapore, the 2025 Campaign Asia Strategic/Brand Planner of the Year for Greater China, and a...

4 Elo 55min

AI & The Imagination Economy, with Clay Schouest

AI & The Imagination Economy, with Clay Schouest

In this episode, Scott & Drago sit down to stir the pot with Clay Schouest, Chief Strategy Officer at Dentsu APAC. Clay has recently launched a controversial new paper "The Imagination Economy: Whe...

6 Heinä 44min

Asian Masculinity Remixed, with Zoe Chen

Asian Masculinity Remixed, with Zoe Chen

In this episode, Scott & Drago sit down to stir the pot with Zoe Chen. Formerly of BBH Singapore and Virtue ASIA, she's a strategy director who's worked over the years with some of the most exciting g...

18 Touko 51min

Small Ramps, Big Lessons: Scaling Up without Selling Out, with Hass Aminian

Small Ramps, Big Lessons: Scaling Up without Selling Out, with Hass Aminian

In the age of AI and social media live events can be more valuable than ever in bringing people together, contributing to culture, and harnessing community. But it's all too easy for brands walk into...

5 Touko 48min

Unspoken Truths, with Wendy Walker

Unspoken Truths, with Wendy Walker

In this episode, Scott & Drago stir the pot with the fabulous Wendy Walker, President of the International Advertisers Association (IAA) in Singapore. Formerly, Wendy's led marketing at brands such ...

14 Huhti 49min

Taking the Long Way Round: China Beyond the Bubble, with Olivia Plotnick

Taking the Long Way Round: China Beyond the Bubble, with Olivia Plotnick

In Part 2 of our conversation with Olivia Plotnick, founder of Wai Social, we go beyond Chinese New Year campaigns to explore what's really happening on the ground across China — far from the Shanghai...

31 Maalis 41min

Staying Tuned in, with Angel Teo

Staying Tuned in, with Angel Teo

In this episode, Potluck hosts Scott and Drago sit down face-to-face with Singapore's most recognisable voice - that of Angel Teo. Angelique Nicolette Teo, aka Angel, is host of the BIG SHOW on Kiss92...

5 Maalis 45min

Less Noise, More Nurture: Chinese New Year 2026, with Olivia Plotnick

Less Noise, More Nurture: Chinese New Year 2026, with Olivia Plotnick

In this episode of Potluck, hosts Scott and Drago discuss Chinese New Year 2026 with Olivia Plotnick, founder of Wai Social, a Shanghai-based agency helping global brands navigate China's unique socia...

24 Helmi 36min

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