The Move10 Joulu 2024

The Move in Marrying Marketing Execution with Operational Intelligence with Kristen Cover

In this episode of 'The Move,' host Larry Williams interviews Kristen Cover, the Associate Vice President of Business Development and Marketing at Dell Children's Health Plan. Kristen shares her unique perspective on the importance of aligning marketing promises with operational realities, shaped by her professional journey and personal experiences as a parent of a medically complex child. She emphasizes operational intelligence, which involves deeply understanding the patient's journey and collaborating across departments. Kristen reveals how mapping customer journeys and immersing marketers in operational activities, such as call centers, can ensure that marketing campaigns truly reflect the patient experience. The episode also highlights the importance of open communication and collaboration with operational teams and adapting marketing strategies based on real patient feedback. 00:00 Introduction to Aligning Marketing with Patient Journeys 01:00 Meet Kristen Cover: Navigating Healthcare Marketing 02:32 Understanding Operational Intelligence 04:26 Kristen's Personal and Professional Journey 08:26 The Importance of Call Centers in Healthcare Marketing 11:58 Collaborating Across Departments 23:33 Leveraging Data and AI in Healthcare 25:53 Final Thoughts and Advice Learn more about your ad choices. Visit megaphone.fm/adchoices

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Jaksot(26)

The Move in Mental Health Marketing: Breaking Stigma & Saving Lives with Lindsey Meyers

In this episode of 'The Move,' host Larry Williams engages in a compelling conversation with Lindsey Meyers from Avera Health. They discuss the critical issue of suicide prevention and the rapid decis...

18 Maalis 202536min

The Move in Building a Professional Network with Joy Sutton

In this episode, Larry Williams speaks with Joy Sutton, VP of Brand and Communications at American Addiction Centers. Joy shares her insightful perspective on networking, emphasizing the importance of...

18 Joulu 202448min

The Move in Healthcare Marketing to GenX

In this episode, we are joined by Alan Shoebridge, Associate Vice President and Chief Communication Officer at Providence. Alan shares his expertise on healthcare marketing, discussing how to effectiv...

3 Joulu 202438min

The Move in Boosting Healthcare Talent Engagement & Retention with Frank Lococo and Katie Beach

In this episode, Larry Williams dives deep into the crucial intersection of people, culture, and marketing with Nebraska Medicine’s Katie Beach, VP of People Operations, and Franklin Lococo, VP of Mar...

19 Marras 202437min

The Move in Marketing Through a Healthcare Crisis with Amy Comeau

Leading Through Crisis: Amy Comeau's Journey in Healthcare Marketing In this episode of 'The Move', we welcome Amy Comeau, former Vice President of Marketing at Emory Healthcare and author of 'Every ...

13 Marras 20241h 12min

The Move in Healthcare Marketing Technology with Dan Lavelle

In this episode of The Move, Larry Williams interviews Dan Lavelle, Chief Product Officer at Unlock Health. Dan shares his deeply personal motivation for working in healthcare, stemming from his mothe...

25 Loka 202439min

The Move in Creating Behavioral Healthcare Culture and Team with Michael Castanon

In this episode of 'The Move,' host Larry Williams interviews Michael Castanon, founder and CEO of CarePredictor, Mindfully, and Alter Behavioral Health. They discuss the critical role of culture and ...

17 Loka 202437min