How to become a Substack Star with Emily Sundberg

How to become a Substack Star with Emily Sundberg

What's the best way to describe what Emily Sundberg does? Substacker? Influencer? Journalist? Brand-builder? Let's go with "yes". And she does a much better job of describing herself in our conversation, where we talk about how she went from being a laid-off marketer at Meta to a one-woman business with a devoted following and a revenue line that’s up and to the right. A very quick primer for those of you haven't heard of Sundberg and her Feed Me newsletter - she’s building a very interesting publishing company that revolves around her reporting, insights and taste, aimed at people who make good money and spend some of it on very nice restaurants, shops and hotels in places like London, LA and New York. My assumption is that a slice of her audience doesn’t do any of that at all — but wants to read about people who do. In olden times, Sundberg might have a column in a glossy magazine - and in fact she spent some time working at places like New York magazine on her way up. Today what's left of the glossy magazine world would love to attach itself to her. It’s a very 2025 proposition. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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The $12.5 Billion Lakers, the NFL’s TV Fight, and Sports Media’s Big Split

The $12.5 Billion Lakers, the NFL’s TV Fight, and Sports Media’s Big Split

Sports teams keep selling for more money because, in theory, their media rights keep becoming more valuable. But the companies that actually pay for sports TV are starting to push back. John Ourand o...

19 Elo 42min

Joanna Stern on the New Siri, OpenAI’s Weird Gadget, and Life After the Wall Street Journal

Joanna Stern on the New Siri, OpenAI’s Weird Gadget, and Life After the Wall Street Journal

Joanna Stern spent more than a decade explaining technology to Wall Street Journal readers. Now she’s doing it on her own — with a new media company, New Things, and a new book, I Am Not a Robot, abou...

12 Elo 48min

Oliver Darcy on Status, Bari Weiss, and Why Media Reporters Are Too Soft

Oliver Darcy on Status, Bari Weiss, and Why Media Reporters Are Too Soft

Two years ago, Oliver Darcy left CNN and launched Status, a paid newsletter focused on the media business. The basic bet was that readers would pay for the scoops and insider reporting he had been pro...

5 Elo 52min

Lucas Shaw on Warner Bros' Limbo, Netflix's Anxiety, and Hollywood’s Sort-of Comeback

Lucas Shaw on Warner Bros' Limbo, Netflix's Anxiety, and Hollywood’s Sort-of Comeback

When I last talked to Bloomberg’s Lucas Shaw, Netflix was buying Warner Bros. Discovery. Six months later, Paramount has the deal — but, surprisingly, it’s on hold while a group of states tries to blo...

29 Heinä 44min

Substack Wants To Become A Social Network; Beehiiv Wants To Stay Invisible

Substack Wants To Become A Social Network; Beehiiv Wants To Stay Invisible

You are a normal person, so if you think about “people writing their own newsletters” you probably think: “Substack”. But just as Xerox isn’t the only way to make photocopies, Substack doesn’t own th...

22 Heinä 42min

Inside Podcasting’s Fight Over Netflix, YouTube, and Creator Control

Inside Podcasting’s Fight Over Netflix, YouTube, and Creator Control

Chris Balfe is the CEO of Red Seat Ventures, the company behind some of the biggest names in podcasting, including Megyn Kelly, Tucker Carlson, Bill O’Reilly, and, more recently, Kill Tony. Since we l...

15 Heinä 45min

"We’re in a Race Against Time," Joe Kahn on Running the New York Times in the Age of AI Slop

"We’re in a Race Against Time," Joe Kahn on Running the New York Times in the Age of AI Slop

Joe Kahn runs the New York Times newsroom, which means he runs the most powerful news operation in the world. He joins me to talk about what that power is for — and why he thinks the Times’ next big t...

8 Heinä 1h 4min

Encore: Inside Joe Weisenthal's brain

Encore: Inside Joe Weisenthal's brain

We originally published this interview with Bloomberg's Joe Weisenthal on Feb. 11, 2026, and it's one of my favorite chats of the year. We'll be back with a new conversation on July 8. If Joe Weisent...

1 Heinä 58min

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