The Creator Economy Roundtable with Brandon B, Kim Larson (YouTube) and Kenny Gold (Deloitte Digital)
The CMO Podcast25 Kesä 2025

The Creator Economy Roundtable with Brandon B, Kim Larson (YouTube) and Kenny Gold (Deloitte Digital)

We had a whirlwind five days in Cannes last week, bringing you our first of many live, in-person episodes recorded as part of the Cannes Lions Festival. And to kick it off, Jim is diving into a topic that was a part of many conversations in the south of France…the Creator Economy. Creators and the space they’ve forged have become one of most transformative forces in marketing. It’s reshaping how brands connect with people, how content is made and consumed, and how influence is earned.

Joining Jim are three guests who know this world very well:

  • Brandon B, Creator and Founder of StudioB
  • Kim Larson, the Global Head of YouTube Creators
  • Kenny Gold, the Managing Director, Head of Social, Content and Influencer for Deloitte Digital


We’re going to talk strategy, authenticity, audience building, and where this entire ecosystem is headed. With a little advice sprinkled in! So, tune in as we come to you live from the Deloitte Apartment at Cannes Lions!

---

This week's episode is brought to you by Deloitte.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaksot(417)

Russell Barnett (My/Mochi) | Your Reputation Precedes You

Russell Barnett (My/Mochi) | Your Reputation Precedes You

Russell Barnett is the Managing Director and Chief Marketing Officer of My/Mochi Ice Cream—you know, that delicious little ball of ice cream enrobed with Japanese mochi dough. My/Mochi has been making...

9 Helmi 202251min

Morgan Flatley (McDonald's) | Risks Equal Rewards

Morgan Flatley (McDonald's) | Risks Equal Rewards

Morgan Flatley is the Global Chief Marketing Officer for McDonald’s, which is a brand that needs no introduction. McDonald’s is, of course, a fixture in culture—and has been a marketing trailblazer fo...

2 Helmi 202250min

Courtney Harwood (Everside Health) | Let Your Customer Tell Your Brand's Story

Courtney Harwood (Everside Health) | Let Your Customer Tell Your Brand's Story

Courtney Harwood is the Chief Marketing Officer of Denver based Everside Health, one of the largest–and most innovative–direct primary-care providers in the US, with 350 healthcare centers in 34 state...

26 Tammi 202258min

Don McGuire (Qualcomm) | Marketing Objectives Must Align With Business Objectives

Don McGuire (Qualcomm) | Marketing Objectives Must Align With Business Objectives

Don McGuire is the SVP and CMO for Qualcomm, the world’s largest wireless technology innovator. Chances are if you use a camera on your phone, use wireless headphones, play video games, make a phone c...

19 Tammi 202243min

Guy Kawasaki (Canva) | The Democratization of Everything

Guy Kawasaki (Canva) | The Democratization of Everything

Guy Kawasaki is the Chief Evangelist at Canva, the easy-to-use graphic design platform that prides itself on giving its users the tools and knowledge to make graphic design as simple as possible. Guy ...

12 Tammi 202245min

Lara Hood Balazs (Intuit) | Disciplined & Purpose Driven

Lara Hood Balazs (Intuit) | Disciplined & Purpose Driven

Lara Hood Balazs is the EVP, General Manager, and Chief Marketing Officer of Intuit, the $9.6 billion in revenue financial software firm. Intuit's products include the tax preparation application Turb...

5 Tammi 202253min

Than Hartsock (John Deere) | R&D and Marketing

Than Hartsock (John Deere) | R&D and Marketing

Than Hartsock is the Director of Corn & Soybean Production Systems at John Deere. Not only is John Deere an iconic 184-year old company with nearly $40 billion in revenue, but it's also a world leader...

29 Joulu 202146min

Aron North (Mint Mobile) | 90,000% Growth and Leveraging Star Power

Aron North (Mint Mobile) | 90,000% Growth and Leveraging Star Power

Aron North is the Chief Marketing Officer of Mint Mobile. Mint Mobile is a private telecommunications company that sells mobile phone services and has grown 90,000% in the last five years—and one of i...

22 Joulu 20211h

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
rss-rahamania
ostan-asuntoja-podcast
rahapuhetta
rss-laakispodi
rss-sisalto-kuntoon
herrasmieshakkerit
sijoituspodi
rss-draivi
inderespodi
rss-sami-miettinen-neuvottelija
rss-lahtijat
rss-bisnesta-bebeja
rss-karon-grilli
rss-seuraava-potilas
rss-paasipodi
vapauta-supervoimasi-podcast