The Creator Economy Roundtable with Brandon B, Kim Larson (YouTube) and Kenny Gold (Deloitte Digital)
The CMO Podcast25 Kesä 2025

The Creator Economy Roundtable with Brandon B, Kim Larson (YouTube) and Kenny Gold (Deloitte Digital)

We had a whirlwind five days in Cannes last week, bringing you our first of many live, in-person episodes recorded as part of the Cannes Lions Festival. And to kick it off, Jim is diving into a topic that was a part of many conversations in the south of France…the Creator Economy. Creators and the space they’ve forged have become one of most transformative forces in marketing. It’s reshaping how brands connect with people, how content is made and consumed, and how influence is earned.

Joining Jim are three guests who know this world very well:

  • Brandon B, Creator and Founder of StudioB
  • Kim Larson, the Global Head of YouTube Creators
  • Kenny Gold, the Managing Director, Head of Social, Content and Influencer for Deloitte Digital


We’re going to talk strategy, authenticity, audience building, and where this entire ecosystem is headed. With a little advice sprinkled in! So, tune in as we come to you live from the Deloitte Apartment at Cannes Lions!

---

This week's episode is brought to you by Deloitte.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaksot(417)

The Day the Universe Changed with Mike Moynihan (Lego) and George Carey (Human-ology)

The Day the Universe Changed with Mike Moynihan (Lego) and George Carey (Human-ology)

You have probably noticed we are getting more provocative with our episodes and their titles. A few weeks ago we released an episode titled “Is Brand Purpose Dead.” Well this week’s episode takes it u...

18 Kesä 20251h 2min

Carrie Palin (Cisco) | Powering An Inclusive Future For All

Carrie Palin (Cisco) | Powering An Inclusive Future For All

This week Jim's guest on The CMO Podcast is Carrie Palin, the SVP and Chief Marketing Officer of Cisco, the $55 billion by revenue tech leader, whose purpose is to leverage technology, people, and bro...

11 Kesä 202556min

Kelley Puckett (goodr) | Sunglasses with the Permission to Be Unabashedly Yourself

Kelley Puckett (goodr) | Sunglasses with the Permission to Be Unabashedly Yourself

It’s officially summertime here in the U.S., and Jim welcomes a guest whose company truly embodies the spirit of the season. Kelley Puckett is the Chief Marketing Officer of goodr, a high-growth sungl...

4 Kesä 202548min

Rah Mahtani (Alibaba.com) | Making It Easy to Do Business Anywhere

Rah Mahtani (Alibaba.com) | Making It Easy to Do Business Anywhere

This week Jim welcomes Rah Mahtani, the Head of Commercial Strategy US for Alibaba.com, the Chinese multinational technology company founded in 1999 by Jack Ma and 18 colleagues. Alibaba Group operate...

28 Touko 202547min

Is Brand Purpose Dead—or More Alive Than Ever? | Conversation with Kory Marchisotto (e.l.f.Beauty), Mark Ritson (Mini MBA), Lisa Materazzo (The Ford Motor Company) and Sara Carter (adam&eveDDB)

Is Brand Purpose Dead—or More Alive Than Ever? | Conversation with Kory Marchisotto (e.l.f.Beauty), Mark Ritson (Mini MBA), Lisa Materazzo (The Ford Motor Company) and Sara Carter (adam&eveDDB)

Do you think brand purpose is a tired idea that never truly had relevance in the world of branding and business? Or do you believe that having a brand purpose—and activating it in everything you do—is...

21 Touko 20251h 3min

Sofia Colucci (Molson Coors) | Uniting People Through Delicious Beverages

Sofia Colucci (Molson Coors) | Uniting People Through Delicious Beverages

We’re on the verge of summer, so you’re probably dreaming of that ice-cold beer—whether at the beach, the ballpark, or on your back porch. This week, Jim welcomes Sofia Colucci to the podcast. She’s t...

14 Touko 202551min

Reflections on the Journey to Chief Marketing Officer with Jim Stengel

Reflections on the Journey to Chief Marketing Officer with Jim Stengel

This week's episode is something a little different. Jim returns to the beautiful Miraval Berkshires — a place known for reflection, intention, and growth. And that spirit is exactly what this convers...

7 Touko 202545min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
rss-rahamania
herrasmieshakkerit
ostan-asuntoja-podcast
rss-lahtijat
rss-sami-miettinen-neuvottelija
rahapuhetta
rss-sisalto-kuntoon
inderespodi
leadcast
rss-laakispodi
rss-seuraava-potilas
timanttia-hiomassa
rss-juurisyy-johtamisesta-kilpailuetua
rss-vaikuttavan-opettajan-vierella
rss-porssipodi
rss-johtoajatuksia