'Broadcast Is Dead’ Isn’t a Hot Take—It’s Josh Richards’ Business Plan
Ankler Agenda25 Kesä 2025

'Broadcast Is Dead’ Isn’t a Hot Take—It’s Josh Richards’ Business Plan

Live from Cannes Lions, Like & Subscribe editor Natalie Jarvey interviews creator Josh Richards and CrossCheck Studios CEO Chris Sawtelle about building a Gen Z media empire on the back of TikTok stardom. “I don’t mean to be dramatic here, but broadcast television is dead,” Sawtelle, a former ICM agent, said to a packed crowd at ADWEEK House at Le Majestic Hotel. These days, reaching young audiences means partnering with creators like Richards, who talked about how he helped Amazon drum up excitement for Thursday Night Football and is developing series aimed at Gen Z. Other highlights: Richards’ plan for outlasting his 15 minutes of social media fame ("You'll get lightning in a bottle, but you don't know how long you're gonna be able to hold that there"), how he's building his own IP and the investment advice Ashton Kutcher gave him. Learn more about your ad choices. Visit megaphone.fm/adchoices

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What Movie Audiences Want for the Holidays

What Movie Audiences Want for the Holidays

As Hollywood reels from a string of high-budget box office flops, Kevin Goetz, says, sure, contraction is coming. But, “every movie — if made and marketed for the right price — should make money,” say...

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17 Marras 202347min

Actors and Their Digital Replicas: Hollywood’s New Reality

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16 Marras 202344min

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“None of the workers in this industry are going to let themselves be dictated to anymore by big companies,” says SAG-AFTRA president Fran Drescher, who sat down, along with chief negotiator Duncan Cra...

11 Marras 202317min

Joy, Worry and 'Very Tired Tears'

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The longest actors strike in history is over, but a scarred landscape of reduced spending, fewer shows and a shrinking job market now awaits. Sean McNulty, Elaine Low and Richard Rushfield reveal what...

10 Marras 20231h 3min

Alex Cooper and the Bold Future of ‘Call Her Daddy’

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Swifties follow their favorite pop star from stadiums to theaters, even to NFL games. Now, Call Her Daddy podcast host Alex Cooper — founder of new multimedia company, Trending, with producer-fiancé M...

3 Marras 202347min

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