Becoming a Community-Driven Company with Yuliya Bel
Why should tech companies be media companies? Kipp and Kieran are joined by Yuliya Bel (CEO and Co-Founder of Notus) to discuss (and debate) the importance of investing in good content & distribution, doubling down on the definition of community, answer the question - is community a tool for engagement or acquiring new customers? And more! Who is Yuliya Bel? founder/CEO of Notus, passionate about cult-like growth and long walks in nature. Check out Yuliya’s work! Twitter https://twitter.com/ybelyayeva Notus https://getnotus.io/ Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
7 Heinä 202241min
The Future of Marketing, Disruptive Business Models, Growing in Unfair Ways
Is community-led growth an opportunity in the future? Kipp and Kieran get a tad bit controversial with their hot takes and tangible tips on company growth hacks, doing things you can’t directly measure in marketing (and how it can help you differentiate yourself), the number one thing that marketers today don’t know but will be everything in the future, and more! Plus! We answer YOUR questions. Do you want to be the next featured listener question? Leave your questions in the reviews and we may feature you next. Things Mentioned: Genius www.genius.com Canva www.canva.com Mirror www.mirror.co Airtable www.airtable.com Grammarly www.grammarly.com Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
5 Heinä 202225min
How DAOs Will Change Media In The Future with Peter Yang
Does the average user care about decentralization? Kipp and Kieran are joined by Peter Yang (Founder of Odyssey DAO) to discuss the behind-the-scenes of DAOs, the importance of ownership, what motivates a community, and answer the question: does decentralized technology matter? Who’s Peter Yang? Peter founded Odyssey DAO to onboard the next 1 million people to web3 through quality education. He is a product lead at Reddit and previously worked at Twitch, Twitter, and Facebook. Check out Peter’s work! Odyssey DAO https://www.odysseydao.com/ Twitter https://twitter.com/petergyang Blog https://creatoreconomy.so/ If you like this episode, check out our episode on the Lessons In Marketing Web 3 with Matthew Howells-Barby! https://link.chtbl.com/3x1YKGTI Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
30 Kesä 202235min
Winning Brands Play by Different Rules
How do you change the mindset and consideration of your customers around your business? Kipp and Kieran go deep on ALL things perception around your business. They discuss how to tell a transformational brand story, how to become the dominant player in your market, the importance of differentiated perception, the core lessons to change the perception of your business, and more! Plus! We answer YOUR questions. Shout out to Kishore Kothandaraman for leaving a review! Do you want to be the next featured listener question? Leave your questions in the reviews and we may feature you next. Links: Eight Sleep https://www.eightsleep.com/ Goldcast.io https://www.goldcast.io/ If you like this episode, check out our episode on 2x2s and how they can take your business to the next level! https://link.chtbl.com/bp45OmT5 Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
28 Kesä 202233min
How to Beat the Recession
What brand was born in the recession and became one of the fastest-growing businesses in history? They turned down an offer from Google for $6 billion two years later. Kipp and Kieran go around the web and discuss the opportunities of short-form videos, best pricing strategies during a recession, tips for leaning into your best ideas, simplicity in storytelling, and more! Links: Groupon https://www.groupon.com/ Descript https://www.descript.com/ Andrew Mason, CEO of Descript https://twitter.com/andrewmason Alex Lieberman’s 60-second start-up video series https://twitter.com/businessbarista/status/1539601675081613312 If you like this episode, check out our episode with Alex Lieberman! https://link.chtbl.com/HSVtL8Jt Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
23 Kesä 202225min
Marketing in Web3 with DAOs, NFTs and Tokens
How do you make a marketing plan when you don’t have the final say, your community does? Kipp and Kieran are joined by Matthew Howells-Barby (CMO of Decentralized Games) to discuss the difference between being a web 2 vs. web 3 marketer, the community of ownership, what marketers need to learn to succeed in web 3, and more! Who is Matthew Howells-Barby? CMO @ Decentral Games, previously VP @ HubSpot. Investor and advisor in web3. Check out Matthew’s work: Decrypting Crypto Podcast https://open.spotify.com/show/6zramVU9gIBnVmGbqxRjfR?si=c693a23aaa1f4cd1&nd=1 Twitter www.twitter.com/matthewbarby LinkedIn www.linkedin.com/in/matthewbarby/ Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
21 Kesä 202234min
Is Web 3 Coming?
Are Google and Facebook better today with the current level of advertising than they were 10 years ago? Kipp and Kieran take you on a deep dive through the future of web 3 and how it will impact the business world, the difficulty in reaching new customers (and how web 3 can help us), the importance of user experience, and more! Links: Bankless Media Interview Marc Andreessen & Chris Dixon of a16z https://www.youtube.com/watch?v=RXHITeaGB8Q Benedict Evans’ tweet on Meta https://twitter.com/benedictevans/status/1530148497227489281 Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
16 Kesä 202229min
Are You a Simplifier or a Complexifier? (The Power of a Great 2x2)
What is a 2x2 and how can it transform your business? Kipp and Kieran chat all things 2x2! What it is, how to come up with them, how you can use 2x2s when making hiring decisions, 3 ways they can transform your business, and more! Do you have a 2x2 you love? Leave it in the apple podcasts reviews and we will give you and your 2x2 a shoutout in an upcoming episode! Links: World Bollard Association’s Twitter https://twitter.com/WorldBollard Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
14 Kesä 202230min
