Episode 156: Profit on Purpose: Peter Czapp’s 7 Levers for Consultancy Growth
Climb In Consulting26 Kesä 2025

Episode 156: Profit on Purpose: Peter Czapp’s 7 Levers for Consultancy Growth

What separates consultancies that tick along from those that thrive? According to this episode’s guest, it’s all about one thing: profit on purpose. In this episode, Nick sits down with Peter Czapp - Co-Founder of the Wow Company, The Consultancy Growth Network and the brains behind BenchPress, the consultancy benchmark report - to dig into the financial side of consulting that too many firms overlook. Peter shares the seven profitability levers that top-performing firms use to boost their margins, stand out in the market, and build businesses that are both sustainable and saleable. From smart pricing and niche positioning to real-time metrics and resource management, this episode is packed with takeaways you can put into action straight away. We cover: ✅ Why only 37% of consultancies hit 50% gross margin, and how to make sure you're one of them ✅ The power of positioning and why niche isn’t a dirty word ✅ Pricing strategies that reflect value, not just time ✅ How to build a culture that embraces profitability without killing your vibe ✅ The reporting metrics that actually matter and the one predictive stat Peter swears by ✅ Why real growth starts with intentionality Whether you’re leading a consultancy, thinking about profitability, or just tired of vague advice and want practical tools, this one’s for you. Enjoy the show!

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Episode 165 - The Consultancy Marketing Engine That Fueled 7-Figure Growth

Episode 165 - The Consultancy Marketing Engine That Fueled 7-Figure Growth

Most consultancies don’t lack expertise, they lack visible proof. Join Nick Synnott and Susannah Clarke from PMI to learn how PMI build a content-led marketing engine that grows awareness, generates l...

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Episode 164 - How PEN built a marketing engine to take them from 50 to 100+ in less than 5yrs

Episode 164 - How PEN built a marketing engine to take them from 50 to 100+ in less than 5yrs

If you’re looking to understand what it really takes to grow and successfully exit a consultancy, this webinar shares how one firm built the marketing engine that helped support that journey. PEN had...

29 Touko 56min

Ep. 163: Make Your Marketing Work: The Framework To Drive Conversations & ROI From Your Marketing

Ep. 163: Make Your Marketing Work: The Framework To Drive Conversations & ROI From Your Marketing

You’re committing time, budget, and attention with a clear expectation. Marketing should create leads and help you open up the right client conversations. Many consultancies are busy doing lots, but ...

6 Touko 55min

Episode 162: From Startup to Sector Leader: The Growth Lessons Behind The PSC’s Growth

Episode 162: From Startup to Sector Leader: The Growth Lessons Behind The PSC’s Growth

How do you build a consultancy where people love to work, grow and stay while scaling fast and staying focused? The PSC team share the decisions that made it possible. In this episode, Nick sits dow...

28 Tammi 1h 15min

Episode 161: How to Think (and Sell) Smarter with Paul Craven

Episode 161: How to Think (and Sell) Smarter with Paul Craven

What drives real people to make real decisions in the real world? That’s the question Paul Craven has been answering for decades. Throughout his senior roles at some of the biggest names in finance, ...

27 Marras 20251h 16min

Episode 160: Built to Sell, Led with Heart: How Sue Lohr Scaled and Exited Three Businesses

Episode 160: Built to Sell, Led with Heart: How Sue Lohr Scaled and Exited Three Businesses

What does it take to build and sell two consulting firms and scale faster the second time around? In this episode of Climb in Consulting, Nick speaks with Sue Lohr, a leader who’s done just that. S...

29 Loka 20251h 33min

Ep. 159: The Consultancy Built Without Consultants with Gita Singham-Willis

Ep. 159: The Consultancy Built Without Consultants with Gita Singham-Willis

What if your consultancy didn’t look like everyone else’s? What if it was built on values from day one, hired people most firms overlooked, and kept culture at the core as it grew? This month’s guest...

25 Syys 20251h 20min

Ep. 158: Consulting Salaries, Promotions, and Partner Pitfalls with Richard Longstreet

Ep. 158: Consulting Salaries, Promotions, and Partner Pitfalls with Richard Longstreet

Struggling to crack senior hiring in your consultancy? You’re not alone, and this episode’s guest has seen it all. Richard Longstreet is the founder of Tarka Talent, a recruitment consultancy focused...

28 Elo 20251h 4min

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