Purpose-Driven Podcasting, Spotify Eyes YouTubers, & More
Sounds Profitable26 Kesä 2025

Purpose-Driven Podcasting, Spotify Eyes YouTubers, & More

Today in the business of podcasting: unlocking the power of purpose-driven podcasting, how podcasting can cover demographic blind spots, non-podcast video on Spotify, and how indie agencies are competing with holding companies for creatoe measurement and ad tech.

Find links to every article mentioned right here on SoundsProfitable.com

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New Apple Podcasts HLS Host, Digital Audio's 2025 Consumer Spend, & More

New Apple Podcasts HLS Host, Digital Audio's 2025 Consumer Spend, & More

Podcast DescriptionToday in the business of podcasting:Bloomberg's Ashley Carman surveys the growing landscape of AI-generated podcasts, examining how hosting platforms like RSS.com are setting moneti...

4 Touko 5min

American Podcast Audience Growth, Nielsen x Triton Digital, & More

American Podcast Audience Growth, Nielsen x Triton Digital, & More

This week in the business of podcasting:Tom Webster of Sounds Profitable audited iHeartMedia radio stations across three mid-size U.S. markets and found that less than 4% of weekday airtime in Pittsbu...

1 Touko 8min

New Megaphone Flighting Tools, Thoughts on iHeart x SiriusXM, & More

New Megaphone Flighting Tools, Thoughts on iHeart x SiriusXM, & More

Today in the business of podcasting:Tom Webster audits iHeartMedia station clusters in Indianapolis, Pittsburgh, and Salt Lake City and finds that locally originating programming makes up a tiny fract...

30 Huhti 4min

Libsyn Video on Spotify, New Patreon Feeds, & More

Libsyn Video on Spotify, New Patreon Feeds, & More

Today in the business of podcasting:Libsyn has announced that video functionality is now available across all its hosting plans, with direct video distribution to Spotify — powered by the Spotify Dist...

29 Huhti 5min

Nielsen Integrates Triton Digital Data, Spotify's Q1 Report, & More

Nielsen Integrates Triton Digital Data, Spotify's Q1 Report, & More

Today in the business of podcasting:Nielsen has integrated Triton Digital's Podcast Metrics Demos+ data into its Nielsen Media Impact planning platform, making it easier for advertisers to evaluate po...

28 Huhti 5min

iHeartMedia and SiriusXM Merger Talks, S&P Global on Podcast Consumption, & More

iHeartMedia and SiriusXM Merger Talks, S&P Global on Podcast Consumption, & More

Today in the business of podcasting:iHeartMedia and Sirius XM are in preliminary talks about a potential merger that would combine the largest radio station owner and the largest satellite radio servi...

27 Huhti 5min

SiriusXM Reps YouTube Audio Ads, New Podcast Audience Metric, & More

SiriusXM Reps YouTube Audio Ads, New Podcast Audience Metric, & More

This week in the business of podcasting:SiriusXM Media has become the exclusive audio advertising representative for YouTube in the United States, giving advertisers the ability to buy guaranteed audi...

24 Huhti 7min

New beehiiv Podcast AI Integration, Bumper Score's Measurement Impact, & More

New beehiiv Podcast AI Integration, Bumper Score's Measurement Impact, & More

Today in the business of podcasting:Sounds Profitable's new Audio Primes report finds that 22% of podcast consumers listen to 75% or more of their episodes as audio-only — and 90% of them use YouTube,...

23 Huhti 8min

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