Ep. 2397 Barbara Fitzgerald interviews Andrea Eby of Wine Scholar Guild | Masterclass US Wine Market

Ep. 2397 Barbara Fitzgerald interviews Andrea Eby of Wine Scholar Guild | Masterclass US Wine Market

Welcome to Episode 2397 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald interviews Andrea Eby of the Wine Scholar Guild. Key takeaways: Understanding the rising interest in wine education while consumption is in decline. How to empower trade professionals to educate customers confidently, without overwhelming them. Tips for translating Italian wine stories into language that resonates with American consumers. More about the guest: Andrea Eby Andrea Eby is the Italian programs director at the Wine Scholar Guild and a stage two Masters of Wine student with over a decade of experience in the wine trade. In 2020 she founded Vinsanity Consulting and Vinsanity School of Wine in Winnipeg, Canada. She imports Italian wines and consults for Italian wineries looking for help to navigate the complex Canadian market. Connect: Website: https://www.winescholarguild.com/ Instagram: https://www.instagram.com/andrea_elizabeth_eby/ LinkedIn: https://www.linkedin.com/in/andreaeby More about the host: Barbara Fitzgerald With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US. Connect: Instagram: https://www.instagram.com/barbarajeanfitz/LinkedIn: https://www.linkedin.com/in/barbara-fitzgerald-iwa/Website: https://www.aprilacreative.com _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/ Facebook: https://www.facebook.com/ItalianWinePodcast Twitter: https://www.twitter.com/itawinepodcast Tiktok: https://www.tiktok.com/@mammajumboshrimp LinkedIn: https://www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!

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Ep. 279 Jonas H Röjerman MW

Ep. 279 Jonas H Röjerman MW

Italian Wine Podcast Episode 279: Monty Waldin and Jonas H Röjerman MW discuss quality control at Systembolaget and Italian wine in Sweden. (16:50) "Everybody Needs a Bit of Scienza" super serious Valpo blend question from Franco Zhang of Changsha Vinopera Wine Trading Co. Musical guest: Rareș. Check him out at www.rockit.it/rares and on every music platform out there! Instagram: raresmusica Supported by: Vinitaly International Academy.

23 Maalis 202026min

Ep. 278 -ENGLISH- VIA Chief Scientist Attilio Scienza on Cannonau

Ep. 278 -ENGLISH- VIA Chief Scientist Attilio Scienza on Cannonau

Italian Wine Podcast Episode 278: Monty Waldin and Professor Attilio Scienza discuss Cannonau, its importance to the Mediterranean, and its place in viticulture as our climate changes. (07:54) Monty does a good job of hiding his annoyance that a neighbor has just started running a tile saw in the background. This is the English language version of Episode 278 with Rebecca Lawrence as the voice of Professor Scienza. Transcript available at www.italianwinepodcast.com. Supported by Native Grape Odyssey: Europe. Quality. Wine. www.nativegrapeodyssey.com

17 Maalis 202011min

Ep. 278 -ITALIAN- VIA Chief Scientist Attilio Scienza on Cannonau

Ep. 278 -ITALIAN- VIA Chief Scientist Attilio Scienza on Cannonau

Italian Wine Podcast Episode 278: Monty Waldin and Professor Attilio Scienza discuss Cannonau, its importance to the Mediterranean, and its place in viticulture as our climate changes. (09:35)Monty does a good job of hiding his annoyance that a neighbor has just started running a tile saw in the background. This is the original version of Episode 278 recorded in Italian. Transcript available at www.italianwinepodcast.com. Supported by Native Grape Odyssey: Europe. Quality. Wine. www.nativegrapeodyssey.com

17 Maalis 202016min

Ep. 277 Matilde Poggi

Ep. 277 Matilde Poggi

Italian Wine Podcast Episode 277: Monty Waldin and Matilde Poggi discuss the estate Le Fraghe, the Italian Federation of Independent Wine Growers (FIVI), and more. (23:30) "Everybody Needs a Bit of Scienza" phone call with Susannah Gold, DWS, FWS of Vigneto Communications in New York. Musical guests: Min, Erik, Khắc Hưng, and the Vietnam Ministry of Health. Supported by: Vinitaly International Academy.

16 Maalis 202041min

Ep. 276 Simon J Woolf

Ep. 276 Simon J Woolf

Italian Wine Podcast Episode 276: Monty Waldin and Simon Woolf discuss natural wine, "My January," writing, and more. (21:00) Monty tries to figure out how to replicate the success of Simon's book "Amber Revolution!" Supported by: Vinitaly International Academy.

10 Maalis 202026min

Ep. 275 Hannah Luxenberg

Ep. 275 Hannah Luxenberg

Italian Wine Podcast Episode 275: Monty Waldin and Hannah Luxenberg of Tactic discuss virtual/augmented reality. New segment: "Everybody Needs a bit of Scienza" (24:30). Question provided by Gill Gordon-Smith of www.fallfromgracewine.com. Musical guest: i Rudi - Italian mod band. (Thank you!) Check them out at www.irudiband.com. Supported by: Vinitaly International Academy.

9 Maalis 202029min

Ep. 274 Polly Hammond (5forests) on Wine Marketing

Ep. 274 Polly Hammond (5forests) on Wine Marketing

Monty Waldin meets Polly Hammond, founder of 5forests, a leading communication and marketing agency for wineries. Polly talks about how she got into wine, her experience as an expat in New Zealand, and best practice strategies she teaches to wineries regarding communication, marketing, and digital presence. Polly tells Monty about the ins and outs of her work with wineries and her brand workshops with a “Socratic” approach that ultimately leads wineries to communicate and position their brands more effectively.

3 Maalis 202024min

Ep. 273 André Ribeirinho (CEO of Adegga) on the Portuguese Wine Market

Ep. 273 André Ribeirinho (CEO of Adegga) on the Portuguese Wine Market

In this episode Monty Waldin interviews Portuguese food, wine, and travel entrepreneur André Ribeirinho. André is the CEO and co-founder of Adegga and has piloted innovative digital projects about wine such as Wine Spots, an App that designs wine tours drawing on the input of local wine lovers with first-hand knowledge of wineries and regions. André also discusses the Portuguese market for Italian wine and his love for Italy and Sicilian wines in particular.

2 Maalis 202014min

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