The Truth About Incrementality in Google Ads – with Marcel Smal

The Truth About Incrementality in Google Ads – with Marcel Smal

Send us a text What if your best-performing Google Ads campaigns aren’t actually adding any value? In this episode of the Google Ads Unleashed Podcast, host Jeremy is joined by Marcel Smal of Roots Network breaks down the real meaning of incrementality in PPC—why it matters, how to test it, and what most advertisers get wrong. We explore brand search cannibalisation, PMax pitfalls, conversion lift studies, and the hidden costs of not knowing your true impact. If you want to separate per...

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How good are Performance Max campaigns REALLY?

How good are Performance Max campaigns REALLY?

Send us a text Welcome to the latest episode of the Google Ads Unleashed Podcast. In this episode Jeremy discusses the captivating topic, "How Good are Performance Max Campaigns REALLY?". He'll explore Performance Max campaigns in Google Ads and diving deep into their effectiveness and potential impact on advertising performance. This episode will equip you with valuable knowledge and practical tips. Tune in and discover how good Performance Max campaigns REALLY are and how they can elevate ...

3 Heinä 202332min

Are Brand Campaigns A Waste Of Money?

Are Brand Campaigns A Waste Of Money?

Send us a text Welcome to episode 9 of the Google Ads Unleashed Podcast. In today's episode Jeremy will explore the intriguing topic, "Are Brand Campaigns a Waste of Money?". He'll be diving into the debate surrounding brand campaigns in the world of marketing and advertising. Throughout the episode, he'll examine the role of brand awareness and its impact on consumer behaviour, as well as the potential long-term benefits of investing in brand building efforts. Tune in and join the conversa...

26 Kesä 202326min

The Complete (and Easy!) Guide to Google Ads Conversion Tracking

The Complete (and Easy!) Guide to Google Ads Conversion Tracking

Send us a text Welcome back to Google Ads Unleashed, today's episode focuses on "The Complete (and Easy!) Guide to Google Ads Conversion Tracking." In this episode, we'll be demystifying the process of setting up and effectively using conversion tracking in your Google Ads campaigns. Our expert host, a seasoned digital marketer with extensive experience in Google Ads, will cover everything from understanding the importance of conversion tracking to implementing conversion tracking in your cam...

19 Kesä 202341min

4 Experiment Ideas You Should Always Test

4 Experiment Ideas You Should Always Test

Send us a text Welcome to episode 7 of the Google Ads Unleashed podcast. Today's episode focuses on "4 Experiment Ideas You Should Always Test." We'll be exploring four essential experiment ideas that can help you optimise your marketing strategies and drive better results. Our host Jeremy, expert in the field of digital marketing and Google Ads, will share their insights and practical tips for running effective experiments. This episode is packed with valuable insights and experiment ...

12 Kesä 202322min

What Keyword Match Types Are The Best For My Campaigns?

What Keyword Match Types Are The Best For My Campaigns?

Send us a text Welcome to another episode of the Google Ads Unleashed Podcast, today we will be answering the question "What Keyword Match Types are the Best for My Campaigns?". Delving into the world of keyword match types in Google Ads and helping you understand which match types work best for your advertising campaigns. Join our expert host to explore the unique characteristics and targeting capabilities of each match type and discuss their impact on campaign performance and budget. Tune...

6 Kesä 202311min

Should I Learn Google Ads Myself Or Hire A Pro?

Should I Learn Google Ads Myself Or Hire A Pro?

Send us a text Welcome to the Google Ads Unleashed Podcast episode on the topic, "Should I Learn Google Ads Myself or Hire a Pro?" In this episode, we'll be discussing the pros and cons of learning Google Ads on your own versus hiring a professional to manage your advertising campaigns. Host Jeremy Young with expertise in digital marketing and Google Ads, will provide valuable insights into the considerations that go into making this decision. This episode will provide you with valuab...

29 Touko 202311min

Which Campaigns Should I Run For My Brand At The Start?

Which Campaigns Should I Run For My Brand At The Start?

Send us a text Welcome to a thought-provoking episode of the Google Ads Unleashed podcast, where we dive into the world of digital marketing and explore the crucial question, "Which campaigns should I run for my brand at the start?" Join our expert host a seasoned marketer with a wealth of experience in campaign planning and execution, as they unravel the complexities of launching effective campaigns right from the beginning. Get your free 30 minute strategy session with Jerem...

22 Touko 202319min

How To Get Started With Google Ads

How To Get Started With Google Ads

Send us a text Welcome to the Google Ads Unleashed Podcast. In this episode we look into how to get started with Google Ads. We'll be exploring the basics of Google Ads and providing you with actionable steps to getting started. This episode will provide you with the foundational knowledge and practical tips you need to start leveraging the power of Google Ads for your business today. Tune in and discover how you can drive more traffic to your website, increase your brand awareness, and achi...

15 Touko 202325min

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