Laney Crowell, Founder of Saie Beauty: Building Saie to $100M+, Creating Hero Products, Hiring Tips & More

On today’s episode I am talking again with Laney Crowell, Founder and CEO of Saie Beauty. A lot has changed since our last conversation in 2020—Saie has now grown into a $100M+ brand and a major player in clean beauty. Laney shares the key inflection points on the road to scaling, the hero products that propelled the brand (like Glowy Supergel and Dew Blush), and her top advice for building both product and community. She gets candid about what she didn’t realize was required to scale, her fundraising journey from zero experience, and when it’s time to hire a president. Laney also opens up about balancing motherhood with entrepreneurship, the importance of fast decision-making, and what makes a job applicant stand out at Saie. Whether you're a founder, future beauty exec, or just looking for the ultimate sun-kissed look—this episode is packed with insight and inspiration. Enjoy!

To connect with Laney on Instagram, click HERE.

To shop Saie at Sephora, click HERE.

To connect with Saie on Instagram, click HERE.

To connect with Saie on Tiktok, click HERE.

To connect with Siff on Instagram, click HERE.

To connect with Siff on Tiktok, click HERE.

To learn more about Arrae, click HERE.

To check out Siff’s LTK, click HERE.

To check out Siff’s Amazon StoreFront, click HERE.

This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.

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