Ideas Are Easy. Now Comes the Hard Part.

Ideas Are Easy. Now Comes the Hard Part.

Let’s face it: ideas are a dime a dozen. Just about anyone can come up with a clever app, a market opportunity, or a product pitch over coffee. But building a real company? That’s the hard part. In her new book After the Idea: What It Really Takes to Create and Scale a Startup, Harvard Business School faculty member Julia Austin offers a rare, behind-the-scenes look at what it really takes to turn inspiration into a functioning business—and stay sane along the way. 📱 Follow The Next Big Idea Daily on Apple Podcasts, Spotify, or wherever you listen 📩 Want more bite-sized insights from the best new nonfiction delivered straight to your inbox? Sign up for our Book of the Day newsletter Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Strategic Genius of Taylor Swift

The Strategic Genius of Taylor Swift

Taylor Swift isn’t just a once-in-a-generation talent. She's also a brilliant businesswoman, says Harvard Business Review editor Kevin Evers, whose career is a masterclass in brand-building, audience engagement, and tactical reinvention. 📱 Follow The Next Big Idea Daily on Apple Podcasts, Spotify, or wherever you listen 📩 Want more bite-sized insights from the best new nonfiction delivered straight to your inbox? Sign up for our Book of the Day newsletter Learn more about your ad choices. Visit megaphone.fm/adchoices

8 Touko 12min

How to Fall in Love with Questions

How to Fall in Love with Questions

A new way to thrive in times of uncertainty. 📕 How to Fall in Love with Questions by Elizabeth Weingarten 📱 Follow The Next Big Idea Daily on Apple Podcasts, Spotify, or wherever you listen 📩 Want more bite-sized insights from the best new nonfiction delivered straight to your inbox? Sign up for our Book of the Day newsletter Learn more about your ad choices. Visit megaphone.fm/adchoices

7 Touko 12min

How to Be Unforgettable

How to Be Unforgettable

Are you an ambitious hard worker and high achiever ― but feeling stuck, unseen, and struggling to advance in your career? Lorraine K. Lee can help you change that. 📕 Unforgettable Presence: Get Seen, Gain Influence, and Catapult Your Career 📱 Follow The Next Big Idea Daily on Apple Podcasts, Spotify, or wherever you listen 📩 Want more bite-sized insights from the best new nonfiction delivered straight to your inbox? Sign up for our Book of the Day newsletter Learn more about your ad choices. Visit megaphone.fm/adchoices

6 Touko 14min

Are You Mentally Fit?

Are You Mentally Fit?

Drew Ramsey wants us to approach mental fitness the way we approach physical fitness. Today, he shares his training regimen. 📱 Follow The Next Big Idea Daily on Apple Podcasts, Spotify, or wherever you listen 📩 Want more bite-sized insights from the best new nonfiction delivered straight to your inbox? Sign up for our Book of the Day newsletter Learn more about your ad choices. Visit megaphone.fm/adchoices

5 Touko 15min

Bears!

Bears!

Teddy bears. Paddington. Winnie-the-Pooh. Somewhere along the way, bears wandered out of the wilderness and straight into our imaginations — and our hearts. But outside of the storybooks, the remaining species of bear face a difficult reality: shrinking habitats, poaching, and deadly encounters with our species.  Reuters journalist Gloria Dickie explores that reality in the book Eight Bears: Mythic Past and Imperiled Future. 📱 Follow The Next Big Idea Daily on Apple Podcasts, Spotify, or wherever you listen 📩 Want more bite-sized insights from the best new nonfiction delivered straight to your inbox? Sign up for our Book of the Day newsletter Learn more about your ad choices. Visit megaphone.fm/adchoices

2 Touko 7min

Economic Cheat Codes for Life

Economic Cheat Codes for Life

Daryl Fairweather, chief economist at Redfin, shares some big ideas from her new book, Hate the Game. 📱 Follow The Next Big Idea Daily on Apple Podcasts, Spotify, or wherever you listen 📩 Want more bite-sized insights from the best new nonfiction delivered straight to your inbox? Sign up for our Book of the Day newsletter Learn more about your ad choices. Visit megaphone.fm/adchoices

1 Touko 15min

Put Some Muscle Into It

Put Some Muscle Into It

Bonnie Tsui, longtime contributor to The New York Times, shares key insights from her new book On Muscle: The Stuff That Moves Us and Why It Matters. 📱 Follow The Next Big Idea Daily on Apple Podcasts, Spotify, or wherever you listen 📩 Want more bite-sized insights from the best new nonfiction delivered straight to your inbox? Sign up for our Book of the Day newsletter Learn more about your ad choices. Visit megaphone.fm/adchoices

30 Huhti 8min

The Only Job Search Advice You'll Ever Need

The Only Job Search Advice You'll Ever Need

Madeline Mann's new book is Reverse the Search: How to Turn Job Seeking into Job Shopping. 📱 Follow The Next Big Idea Daily on Apple Podcasts, Spotify, or wherever you listen 📩 Want more bite-sized insights from the best new nonfiction delivered straight to your inbox? Sign up for our Book of the Day newsletter Learn more about your ad choices. Visit megaphone.fm/adchoices

29 Huhti 15min

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