Beyond the To-Do List - Productivity for Work and Life26 Helmi 2024

Content Repurposing: Using AI and Technology to Reach a Larger Audience with Jeff Sieh

This week I’m excited to welcome my friend Jeff Sieh back to the show to continue a chat we recently had surrounding creativity, repurposing, and how AI and technology can help us reach our goals. In the previous portion of this conversation Jeff and I discussed creativity in the context of building your business. This week we pivot to the art of repurposing, remixing, and repackaging your audio, video, or creative content to reach larger untapped audiences or markets.

Jeff is an international speaker and visual marketing consultant. He hosts the Social Media News Live show and podcast and is also “Head Beard” at Manly Pinterest Tips. Jeff has worked with and produced a wide range of content for various companies, including Guy Kawasaki, Kim Garst, Social Media Examiner, and Tailwind.

In this chat Jeff shares his expertise on repurposing pillar content for different platforms and formats, offering valuable insights into leveraging technology and tools to maximize content reach. From the Amazon Influencer program to the importance of repurposing live content, Jeff and I explore strategies to extend content lifespan and engage diverse audiences. We also discuss the significance of catering to different audience preferences and utilizing tools such as Descript for text-based editing and content analysis. Don't miss out on Jeff’s valuable insights into expanding your reach and growing your brand.

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Connect with Jeff:

Links

Descript 101

Social Media News Live

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Connect with Erik:

Facebook

Instagram

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Time Management: Trading Time Scarcity for Abundance with Laura Vanderkam

Time management and time abundance are at the center of this conversation with Laura Vanderkam, bestselling author and time-use researcher.Laura Vanderkam has spent over a decade studying how people a...

6 Heinä 45min

Team Habits: How Small Actions Create Better Teams and Better Work with Charlie Gilkey

I’m excited to revisit this conversation with Charlie Gilkey on his book, Team Habits: How Small Actions Lead to Extraordinary Results. Charlie is the founder of Productive Flourishing, a company that...

3 Kesä 46min

Mentoring: What Most People Get Wrong and How to Do It Right with Claire Diaz-Ortiz

I'm excited to revisit this conversation with Claire Diaz-Ortiz discussing her book, One Minute Mentoring, co-authored with legendary leadership expert Ken Blanchard. Claire is a keynote speaker, auth...

19 Touko 36min

Social Media Detox: How to Take a Break from Digital Overload and Get Your Focus Back

What happens when you delete every app off your phone for 21 days? In this solo episode, Erik shares what he discovered during a Christmas break internet break — and what the research says about why s...

7 Touko 26min

Retreat Rhythms: Monthly, Quarterly, and Annual Practices for Renewal with John Drury

I’m excited to welcome back my good friend Dr. John Drury for part two of our conversation on the rule of life and how ancient practices can help us live and work with more intention. John is a New Te...

21 Huhti 48min

Rule of Life: How Ancient Practices Can Transform Your Productivity and Rest with John Drury

I'm excited to revisit this conversation I had with John Drury to the show to discuss how ancient spiritual practices can reshape the way we approach productivity, rhythm, and life itself. John is a p...

15 Huhti 43min

Productivity Without Burnout: Executing with Agency Instead of Illusion of Control

Welcome to the first episode of 2026! If you’re feeling that “new year, new me” pressure: goals, plans, fresh calendars, the whole thing—this one’s for you. Because when life inevitably punches your p...

8 Tammi 20min

Productivity A to Z 2025: Letters N Through Z with Mike Vardy

I’m excited to welcome Mike Vardy back to Beyond The To-Do List for one of our ongoing traditions: Productivity A-Z!This is Part 2 of a two-part conversation — and we split it across both shows. Part ...

30 Joulu 202558min