198. Rethinking marketing and redesigning life

198. Rethinking marketing and redesigning life

What happens when you lose everything—your business, your home, your sense of direction? For Peter Murphy Lewis, aka, Strategic Pete, it was the start of something deeper: a reimagined life and business, built with intention.

Peter is a fractional CMO, documentary filmmaker, and former TV host who once led one of South America's top travel companies. In this conversation, we explore how he rebuilt from the ground up, choosing freedom, family, and sustainability over hustle culture.

We talk about the power of simplicity in marketing, why most campaigns fail to deliver ROI, and what business owners can do differently to create real results. Peter also shares how he's structured his business to support the life he wants to live—and the lessons he's carried with him from the trails, the road, and the stage.

Whether you're building a business, rethinking your marketing strategy, or simply seeking a more aligned way to live and work, this conversation is a grounding and energizing listen.

Show notes:

Learn more about Peter:

Book recommendation:

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To submit a question, email hello@stacyennis.com or visit http://stacyennis.com/contact and fill out the form on the page.


Jaksot(247)

188. Solo: Life in Portugal almost 6 years in

188. Solo: Life in Portugal almost 6 years in

In today’s podcast episode, I give an update on my life in Portugal. When my family and I decided to move here, we understood that no place is perfect. There are trade-offs wherever you decide to land...

7 Touko 202538min

187. How to Sell and Serve, with Nikki Rausch

187. How to Sell and Serve, with Nikki Rausch

In this week’s episode, I welcome sales expert and communication strategist Nikki Rausch to explore the art of selling with intention, clarity, and heart. With over 25 years of experience working with...

30 Huhti 202554min

186. Solo: Increase success by 95% with these strategies (replay)

186. Solo: Increase success by 95% with these strategies (replay)

In this episode of the podcast, I talk about accountability and following through on personal and professional goals, particularly when it comes to writing a book. I share how to increase your success...

23 Huhti 202526min

185. Author Panel | Making an Impact Through Your Book

185. Author Panel | Making an Impact Through Your Book

What can I say but: wow. I had a wonderful conversation with four fabulous authors last week on LinkedIn—and I’m sharing that conversation with you. Join authors Hady Méndez, Dr. Luissa Kiprono, Joel ...

16 Huhti 20251h 8min

184. Solo: Future authors, answering your ITD questions (replay)

184. Solo: Future authors, answering your ITD questions (replay)

In this week’s solo episode, I’m sharing a bit about my post-vacation work life and answering your questions about my book-writing program, Idea-to-Draft (ITD). From how it works to the investment to ...

9 Huhti 202524min

183. Why discipline is everything (replay)

183. Why discipline is everything (replay)

Disciplined habits are the cornerstone to my life. In this week’s solo replay episode, I explore how the mindset and habits I’ve honed and taught my clients and students for more than a decade lead to...

2 Huhti 202517min

182. Why you have more power than you think, with Hady Méndez

182. Why you have more power than you think, with Hady Méndez

This week on Beyond Better, I talk with client—and soon-to-be published author—Hady Méndez. I’ve had the honor of guiding Hady through my six-month program, Idea-to-Draft. As I’ve gotten to know her i...

26 Maalis 20251h

181. Write a book and grow your business

181. Write a book and grow your business

In this solo episode, I discuss the transformative power of writing a book and how to accomplish your goal of becoming an author. Along with sharing my personal experience of how authorhood has affect...

19 Maalis 202520min

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