Farming Smarter, Not Cheaper: Insights from Brian Hefty

Brian Hefty, a name synonymous with practical, farmer-first agronomic education. As co-host of Ag PhD TV and Radio, Brian shares what it’s like to grow up on a livestock and crop farm, learn from his father’s teachings, and eventually build one of the most respected agronomy platforms in agriculture alongside his brother Darren.

We discuss how the Hefty Seed Company has grown to 50 locations across 12 states, making it the 7th largest crop protection retailer and 11th largest seed dealer in the country. Brian shares what it means to focus on ROI—not just cost—and why pulling more soil samples may be one of the biggest untapped opportunities in ag. He explains how trying new things, experimenting on-farm, and remaining a lifelong learner are key to long-term profitability.

Brian also talks about his book, 100 an Hour Jobs: Lessons from Dad, and how early advice from his father shaped his outlook on time, value, and purpose. From his Christian faith to his family life, Brian brings authenticity to both his work and words.

We get a sneak peek into upcoming events like Ag PhD Field Day (July 31) and Cultivate 2025 in Fargo, both designed to bring growers together to learn, network, and find new solutions. Plus, we explore how Ag PhD is expanding its reach through platforms like AcresTV, social media, and podcasts—helping farmers stay informed no matter where they are.

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