#475 - Why Sales Leaders Get Fired: A Sales Metrics Masterclass | Lead Playbook

#475 - Why Sales Leaders Get Fired: A Sales Metrics Masterclass | Lead Playbook

Most sales leaders don’t get fired for missing the number, they get fired for not knowing why. In this episode, Armand and Mark walk through the exact metrics framework you need to diagnose problems, report up, and actually run your revenue org. 🎙 ACTIONABLE TAKEAWAYS: Sales leaders fail when they guess instead of use data. Without clear metrics, leaders launch ineffective initiatives, lose team trust, and risk being replaced. Use the RROM framework to map metrics to the customer journey. Track key metrics across six stages: Awareness, Education, Selection, Onboard, Use, and Expand. RESOURCES DISCUSSED: R-ROM Join our weekly newsletter Things you can steal Save $50 on any 30MPC course with code “PODCAST” Free Sales Templates, Scripts and Guides

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#542 - Sales Email Elimination: 5 Cold Emails. 1 Winner.

#542 - Sales Email Elimination: 5 Cold Emails. 1 Winner.

Full YouTube Episode Here Jen Allen-Knuth puts five real cold emails head-to-head to see which ones actually earn executive attention and which get instantly deleted. Watch as she breaks down subje...

27 Tammi 2min

everything you could possibly need to close a 6–7 figure deal at power

everything you could possibly need to close a 6–7 figure deal at power

Learn more: https://www.30mpc.com/newsletter/multi-threading-and-executive-selling-course-selling-to-the-c-suite

26 Tammi 12min

#541 - The $1M Negotiations That Changed the Way I Sell Forever

#541 - The $1M Negotiations That Changed the Way I Sell Forever

⁠Watch Todd’s Free Negotiation Masterclass⁠ ⁠Buy 'Four Levers Negotiating' Here⁠ Todd Caponi is a multi time CRO, award winning author, and one of the leading voices on transparency in sales. And ...

22 Tammi 19min

#540 - Cold Call Masterclass: The Perfect Script (With LIVE Calls to Prove It)

#540 - Cold Call Masterclass: The Perfect Script (With LIVE Calls to Prove It)

We break down the exact cold call script that’s helped book meetings on 1 out of every 3 connects then prove it by making live cold calls on camera. Armand Farrokh and Nick Cegelski walk through th...

20 Tammi 56min

#539 - How to Run Demos That Actually Convert | Alex Kane

#539 - How to Run Demos That Actually Convert | Alex Kane

Alex Kane brings elite demo mastery to this episode, teaching sellers how to turn every walkthrough into a high-impact, story-driven buying experience that stands out from every other vendor in the cy...

15 Tammi 32min

#538 - Cold Call 3v3: Six Sales Reps Dial in a 92 Degree Room

#538 - Cold Call 3v3: Six Sales Reps Dial in a 92 Degree Room

Welcome to the most chaotic cold call competition you’ve ever seen. Two elite sales teams go head-to-head in a live 3v3 battle to see who can book the most meetings. Watch as the top sales minds from...

13 Tammi 1min

#537 - How to Get Executive Intros Through Your Champion | Christine Nolan

#537 - How to Get Executive Intros Through Your Champion | Christine Nolan

Christine Nolan, four-time President’s Club enterprise sales leader at Asana, shares tactical frameworks for multithreading complex enterprise deals by mapping real power, navigating internal politics...

8 Tammi 36min

#536 - Cold Email Showdown: Rookie Sales Rep vs 10-Year Director

#536 - Cold Email Showdown: Rookie Sales Rep vs 10-Year Director

We put Evan Greek (Commercial AE at Gong) and Florin Tatulea (Head of Sales Development at Common Room) in a cold email cage match: 10 minutes per round, weird prompts, and you have to write something...

6 Tammi 2min

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