Q&A With Raja Rajamannar, Mastercard
Send us a text Raja Rajamannar is the Chief Marketing and Communications Officer for Mastercard, but he has a warning for anyone else working who has the same CMO title as he. Rajamannar, who has authored a new book called Quantum Marketing (HarperCollins Leadership), points to recent studies amongst CEOs in which nearly 75% say they have no confidence in their CMOs, or in their marketing teams to be able to drive business growth. “Now that is a disaster,” Rajamannar told Loyalty360 CEO Mark ...
24 Helmi 202131min
Atlantic Lottery Extends Customers’ Play Experience
Send us a text Ashley Leger leads the 2Chance program for Atlantic Lottery, an organization that operates lottery games in Atlantic Canada and is owned jointly by the four Atlantic provincial governments: New Brunswick, Prince Edward Island, Nova Scotia, and Newfoundland and Labrador. Atlantic Lottery won a Bronze in the Loyalty Program Design at the recent Loyalty360 Awards in partnership with Splashdot. Mark Johnson, CEO of Loyalty360, recently spoke with Leger about their engagement progra...
23 Helmi 202110min
Checkers and Rally’s Launch Rewards Program to ‘Keep It Simple’
Send us a textCheckers and Rally’s recently developed a new mobile application and loyalty program for its restaurants, working in partnership with Paytronix.Mark Johnson, CEO of Loyalty360, spoke about the program with Josh Buchmann, the Senior Director of eCommerce and Guest Engagement at Checkers and Rally’s, which combined have just under 900 restaurants.
22 Helmi 202118min
Employee Buy-In Grows Hannaford All-Digital Rewards Program
Send us a textHannaford is a 189-store supermarket chain based in Maine that operates stores in New England and New York. They recently won a Platinum award at the Employee Engagement and Impact category at the Loyalty360 annual awards.John Giaquinto, the Senior Director of Customer Loyalty, and Julie Girard, the Manager of Loyalty Marketing, recently spoke with Loyalty360’s Mark Johnson about the launch of their new digital loyalty program.
17 Helmi 202129min
TELUS Uses Rewards, Social Purpose to Grow Customer Engagement
Send us a textCecilie Balfour is the Senior Market Manager at TELUS, which is Canada’s fastest-growing national telecommunications company.TELUS recently won two awards at the annual Loyalty360 awards program, including a Gold in the Innovation in Corporate Social Responsibility category and an Honorable Mention in the Creative Campaign category in partnership with Aimia.Loyalty360’s Mark Johnson recently spoke with Balfour on the TELUS Rewards program and their social impact strategy.
16 Helmi 202119min
Floor & Decor’s Unique PRO Rewards Changes Member’s Business, Lives
Send us a text Matt Goldberg is the Director Of Pro Strategy And Loyalty at Floor & Décor, which won three awards during the recent Loyalty 360 Award presentation, including a Platinum in the B2B Customer Loyalty category, a Gold in the Program Partnership Strategy, and a Bronze in the 360-Degree category, which is our overall category based on a number of solutions. Mark Johnson from Loyalty360 recently interviewed with Matt about Floor & Décor’s unique loyalty program and winn...
12 Helmi 202122min
Wyndham Focuses on Customers in Winning 360-Degree Honor
Send us a text Wyndham Hotels & Resorts won the Platinum in the 360-Degree category for overall excellence at the 2020 Loyalty360 Awards, as well as three other awards at the event. The also captured a Platinum in the Customer Insights & Metrics category, a Platinum in the CX Strategy category, and a Bronze in the Incentive and Reward Design category. Geoff Crossan, Group Vice President for Loyalty and Partnerships at Wyndham Hotels & Resorts, spoke with Loyalty360’s Mark Johnson ...
11 Helmi 202118min
In Challenging Times, Air Canada’s Giveback Program Shines a Light
Send us a text Air Canada is Canada’s largest domestic and international airline. Canada’s flag carrier is among the 20 largest airlines in the world and in 2019 served over 51 million customers. Air Canada recently won a Platinum award in the Innovation in Corporate Social Responsibility category at the annual Loyalty360 awards, as well as a Bronze in the Business Transformation category. Loyalty360’s Mark Johnson recently spoke with Jackie Harkness, Senior Director of Loyalty Planning and S...
8 Helmi 202129min
