Inside the Playbook: Lola Plaku on Artist Development

Inside the Playbook: Lola Plaku on Artist Development

In this clip of The Manager’s Playbook, Lola Plaku joins Ruiz for a masterclass on artist development and marketing that actually moves the needle.

Lola dives deep into how understanding an artist’s audience is the foundation of every effective strategy, from branding and content to touring and fan engagement. She shares personal stories and real-world lessons from her work with artists like The Weeknd and Trinidad James, illustrating how performance, positioning, and timing create long-term impact.

Whether you're managing talent, building your own brand, or trying to connect with your core fans, this episode is filled with tactical insight and grounded leadership.

Simply put, a conversation like this doesn't come cheap.


Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/3G8OCBFZER7GC2NSXBnHPu?si=sS6Pek34TOuNbg1ybC3a0w


Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

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Inside the Playbook: Nic D on Building a Profitable Music Career Without a Manager

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Inside the Playbook: Nic D on His Winning System - You Don’t Need a Record Label

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What if you built a billion-stream music career, without a label, manager, or industry connections?That’s exactly what Nic D did. From Culpeper, Virginia, he turned $250-per-song releases and short-fo...

4 Marras 20252h 9min

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Nick Jarjour shares the inside story behind Hipgnosis Songs Fund, the company that redefined how the world values music.From his work alongside Merck Mercuriadis to building one of the most innovative...

13 Loka 202518min

Inside the Playbook: Nick Jarjour on The Genius Behind Rihanna’s ‘Needed Me’

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Nick Jarjour shares the story of Starrah, one of the most transformative songwriters in modern music. From crafting Rihanna’s “Needed Me” to shaping global hits for Camila Cabello and Maroon 5, Starra...

12 Loka 202518min

Inside the Playbook: Nick Jarjour on The Real Laws of Music Management

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Nick Jarjour takes us inside the real world of music management.In this conversation, Nick breaks down what it truly means to manage artists and songwriters at the highest level: protecting their visi...

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 Inside the Playbook: Nick Jarjour on The Real Story Behind Kanye’s Documentary

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Nick Jarjour opens up about the making of In Whose Name, a powerful and deeply human documentary on Ye that explores the intersection of mental health, creativity, and control.In this conversation, Ni...

10 Loka 202511min

The Manager’s Playbook 042: Nick Jarjour - Rihanna, Kanye West, Starrah, Max Martin, Songwriter Rights, Mental Health, Artist Advocacy, Hipgnosis, Blockchain & The Business of Music

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Nick Jarjour has built his career around one mission: protecting the storytellers.From managing Starrah, the songwriter behind Rihanna’s “Needed Me,” to executive producing In Whose Name, one of the h...

8 Loka 20251h 50min

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