Inside the Playbook: Lola Plaku on Artist Development

Inside the Playbook: Lola Plaku on Artist Development

In this clip of The Manager’s Playbook, Lola Plaku joins Ruiz for a masterclass on artist development and marketing that actually moves the needle.

Lola dives deep into how understanding an artist’s audience is the foundation of every effective strategy, from branding and content to touring and fan engagement. She shares personal stories and real-world lessons from her work with artists like The Weeknd and Trinidad James, illustrating how performance, positioning, and timing create long-term impact.

Whether you're managing talent, building your own brand, or trying to connect with your core fans, this episode is filled with tactical insight and grounded leadership.

Simply put, a conversation like this doesn't come cheap.


Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/3G8OCBFZER7GC2NSXBnHPu?si=sS6Pek34TOuNbg1ybC3a0w


Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

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Inside the Playbook: Jessie Reyez on How She Outsmarts The Music Industry

Inside the Playbook: Jessie Reyez on How She Outsmarts The Music Industry

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Inside the Playbook: Director X on The Precious Trap You Never Knew You Were In

Inside the Playbook: Director X on The Precious Trap You Never Knew You Were In

In this clip, Director X unpacks the creative mindset behind some of the most iconic music moments of the last decade, from Hotline Bling to Life is Good.Through real stories involving Drake, Jay-Z, a...

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Inside the Playbook: Nick Raphael on The Harsh Truth About Why Your Music Isn’t Working

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In this episode, Nick Raphael gets real about one of the biggest misconceptions in the music industry: talent alone doesn’t break artists. Effort does.We explore why consistent output, audience buildi...

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Inside the Playbook: Nick Raphael on How He Beat Every Major Label to Sign Jay-Z

Inside the Playbook: Nick Raphael on How He Beat Every Major Label to Sign Jay-Z

Before the billion-dollar empire, Jay-Z was just an overlooked artist with a brilliant album, and no U.S. label willing to take the risk.In this episode, Nick Raphael, former President of Capitol Reco...

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Inside the Playbook: Nick Raphael on The Real Reason Some Artists Never Make It

Inside the Playbook: Nick Raphael on The Real Reason Some Artists Never Make It

In this episode, Nick Raphael, former President of Capitol Records UK, pulls back the curtain on what actually makes or breaks an artist’s career.It’s not just about talent. It’s about having the righ...

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Inside the Playbook: Nick Raphael on Why Indie Artists Are Winning More Than Ever in 2025

Inside the Playbook: Nick Raphael on Why Indie Artists Are Winning More Than Ever in 2025

In this episode, Nick Raphael, former President of Capitol Records UK, uncovers a core truth of the music business: a hit record means nothing without the right artist.We dive into why some tracks nev...

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Inside the Playbook: Director X on Mastering the Creative Hustle in 2024

Inside the Playbook: Director X on Mastering the Creative Hustle in 2024

In this episode, legendary filmmaker Director X breaks down how to cut through the noise in a content-heavy world, and why the best visuals aren’t always the most expensive.From using real locations a...

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Inside the Playbook: Director X on Why Music Videos Matter More Than You Think

Inside the Playbook: Director X on Why Music Videos Matter More Than You Think

In this episode, legendary music video director Director X breaks down the role of music videos in 2024, and why they still matter in a world dominated by streamers and short-form content.From drawing...

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