[184] The MSP’s Guide to LinkedIn Growth: Expert Tips from John Espirian

[184] The MSP’s Guide to LinkedIn Growth: Expert Tips from John Espirian

In this interview, Richard Tubb speaks to John Espirian, a technical copywriter for many years. Having seen success on LinkedIn, he now works exclusively as a LinkedIn consultant.

He has a private community to help people get their businesses seen online, and is the co-founder and co-host of Uplift Live, a LinkedIn-focused annual conference.

Richard asks John about AI-generated posts and responses on LinkedIn and how to find a happy medium. They discuss using company pages, Sales Navigator and the premium version of the platform.

John shares a ton of helpful advice on how to be relentlessly helpful and create content your audience will value, how to use LinkedIn to grow your business and what you should do if you feel like you’re being left behind.

Richard asks John about some dos and don’ts when using the platform, including third-party tools, sending DMs and connection requests, the benefits of getting recommendations and how to use LinkedIn Ads.

John explains what’s working well on LinkedIn right now and how to stand out. He shares some quick wins to improve your personal profile and why consistency is the key to success.

Mentioned in This Episode


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[181] Cybersecurity, M&A And Mission: Nostra's New MSP Model

[181] Cybersecurity, M&A And Mission: Nostra's New MSP Model

In this episode of TubbTalk, Richard Tubb speaks to Kevin O'Loughlin, the founder of Irish MSP Nostra. He started it in 2006 with the aim of making a positive impact and demonstrating Ireland's potent...

1 Kesä 20251h 30min

[180] The Ultimate MSP Guide to Becoming an Email Marketing Hero

[180] The Ultimate MSP Guide to Becoming an Email Marketing Hero

In this episode of TubbTalk, Richard Tubb is joined by Kennedy, the founder of Email Marketing Heroes and the host of the Email Marketing Show podcast. He’s a professional mind reader turned email mar...

18 Touko 20251h 32min

Travelogue: SuperOps SuperSummit 2025

Travelogue: SuperOps SuperSummit 2025

Time for another Team Tubb Travelogue! This time, Lenka Koppova catches up withRichard Tubb and Pascal Fintoni, who are in Manchester for the SuperOps SuperSummit 2025.Grab a cup of your favourite tea...

7 Touko 202529min

[179] Risk and the ROC Solution: What to Know for Growth

[179] Risk and the ROC Solution: What to Know for Growth

In this episode of TubbTalk, Richard speaks to Matt Middleton-Leal, Managing Director, EMEA North of Qualys, a pioneering and disruptive cloud-based IT, security and compliance solutions provider.Matt...

13 Huhti 202546min

[Travelogue] UpLift Live 2025

[Travelogue] UpLift Live 2025

Time for another Team Tubb Travelogue! This time, Lenka Koppova catches up with Richard Tubb and James Steel of Salesbuildr, who are in Birmingham for UpLift Live 2025, a conference focused entirely o...

2 Huhti 202528min

[178] How to Become a Key Person of Influence

[178] How to Become a Key Person of Influence

In this interview, Richard Tubb speaks to Daniel Priestley. He’s a worldwide renowned entrepreneur, international speaker, and best-selling author, an expert in business growth, personal branding, and...

30 Maalis 20251h 6min

[177] Building A Strong MSP Community at IT Nation Connect

[177] Building A Strong MSP Community at IT Nation Connect

In this episode, Richard speaks to Peter Kujawa. Peter is a seasoned executive attorney and industry leader with a wealth of experience in the MSP space. He now heads up the service leadership at IT N...

23 Maalis 202548min

[Bonusode] Futurism, AI and Being Prepared: How Pax8 Supports MSPs

[Bonusode] Futurism, AI and Being Prepared: How Pax8 Supports MSPs

In this special bonus episode of TubbTalk, recorded in person at IT Nation Connect Europe 2025, Richard Tubb catches up with Phylip Morgan Chief Revenue Officer at Pax8. A futurist, Phylip spoke on st...

13 Maalis 202524min

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