How Sonic Drive-In Solved Its Identity Crisis With Two Guys
Problem Solvers7 Heinä 2025

How Sonic Drive-In Solved Its Identity Crisis With Two Guys

Remember the Sonic “Two Guys” commercials? That simple marketing campaign transformed the brand — but creating it wasn’t simple at all. In this episode, Cliff Hudson (former Sonic CEO) and Craig Miller (former Sonic CIO) share how the “Two Guys” campaign emerged through testing, refinement, and real-time feedback. This low-budget idea turned into a powerful brand asset. Hungry for more? Check out their book, Bricks and Clicks: How We Drove Sonic into the Digital Age. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Using Telecommunications to Help Solve Crimes

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This Packaging Change Sent Sales "Through the Roof"

This Packaging Change Sent Sales "Through the Roof"

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How to Make Money as a Speaker

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How to Make Better Decisions, According to Science

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When to Say "Yes" to A New Project

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Entrepreneurs often take on too much, so when should you say "yes" to something new? I talk about that with best-selling author Dan Heath, a busy guy who took on a new project, a great podcast called ...

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Are You Feeling Torn Between Places or Projects?

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We often take on too much, desire too much, or feel stuck between different paths. How can we navigate it? Social psychology professor Tessa West, author of the new book Job Therapy, helps us make sen...

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How To Productively Disagree With Anyone— Even Family!

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In every partnership, there will be disagreements. But they don't have to ruin your relationships. Today, listen in on a coaching session about this: Jason talks with an entrepreneur who disagrees wit...

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How to Feel Satisfied, When You Always Want More

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