How Sonic Drive-In Solved Its Identity Crisis With Two Guys
Problem Solvers7 Heinä 2025

How Sonic Drive-In Solved Its Identity Crisis With Two Guys

Remember the Sonic “Two Guys” commercials? That simple marketing campaign transformed the brand — but creating it wasn’t simple at all. In this episode, Cliff Hudson (former Sonic CEO) and Craig Miller (former Sonic CIO) share how the “Two Guys” campaign emerged through testing, refinement, and real-time feedback. This low-budget idea turned into a powerful brand asset. Hungry for more? Check out their book, Bricks and Clicks: How We Drove Sonic into the Digital Age. Learn more about your ad choices. Visit megaphone.fm/adchoices

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How This Podcaster Gets 10 Million Downloads A Month

How This Podcaster Gets 10 Million Downloads A Month

Jordan Harbinger (of the Jordan Harbinger Show) hosts a top podcast that makes big bucks. But how did he build it, and how can you build your own profitable show? On this episode, he explains. This ...

9 Tammi 202335min

How I Won This Angry Customer’s Business Back

How I Won This Angry Customer’s Business Back

Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Joulu 202212min

Make A Big Impact As An Outsider

Make A Big Impact As An Outsider

Learn more about your ad choices. Visit megaphone.fm/adchoices

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How This Guy Saved Barbie From Cultural Extinction

How This Guy Saved Barbie From Cultural Extinction

When Barbie sales were falling, the company asked Richard Dickson to help save the famous toy. He became its president and COO — and here, he explains the four-point playbook he drew up to turn Barbie...

12 Joulu 202223min

Hack Your Bureaucracy!

Hack Your Bureaucracy!

Bureaucracy doesn't have to grind you down, says Marina Nitze, who has fixed government bureaucracies and now has lessons for us all. She's the co-author of the new book, "Hack Your Bureaucracy." Lear...

5 Joulu 202224min

From a Side Hustle to Employing 400 Women In Peru

From a Side Hustle to Employing 400 Women In Peru

Learn more about your ad choices. Visit megaphone.fm/adchoices

28 Marras 202227min

How Smart Passive Income's Cofounders Thrive Together

How Smart Passive Income's Cofounders Thrive Together

How do you build a great cofounder relationship? Pat Flynn and Matt Gartland have figured it out — and have built Smart Passive Income into a gigantic success. Here, they explain how. Learn more about...

21 Marras 202243min

Barbara Corcoran: Setbacks Make You Stronger!

Barbara Corcoran: Setbacks Make You Stronger!

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14 Marras 202231min

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