How Sonic Drive-In Solved Its Identity Crisis With Two Guys
Problem Solvers7 Heinä 2025

How Sonic Drive-In Solved Its Identity Crisis With Two Guys

Remember the Sonic “Two Guys” commercials? That simple marketing campaign transformed the brand — but creating it wasn’t simple at all. In this episode, Cliff Hudson (former Sonic CEO) and Craig Miller (former Sonic CIO) share how the “Two Guys” campaign emerged through testing, refinement, and real-time feedback. This low-budget idea turned into a powerful brand asset. Hungry for more? Check out their book, Bricks and Clicks: How We Drove Sonic into the Digital Age. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jaksot(457)

How to Get the Information You Need

How to Get the Information You Need

As business and local media shrinks, how can you find the information that helps you grow your business? Chris Roush, author of the book "The Future of Business Journalism", offers new ways to stay on...

18 Heinä 202225min

Use the Right Words to Reach More People

Use the Right Words to Reach More People

Lomi is a composter that rarely uses the word "compost". Why? Because its creators developed deep insight into how the right language can help them reach more customers, helping them reach beyond just...

11 Heinä 202228min

Why Is This Company A Web3 Company?

Why Is This Company A Web3 Company?

Confused about Web3? This is the episode for you! I always wonder why a company uses web3 technology, when it seems to be doing the same thing as a web2 company. So I asked someone. Today, I have a ve...

27 Kesä 202245min

Emails That Should Have Never Been Sent, with Nicole Lapin

Emails That Should Have Never Been Sent, with Nicole Lapin

Learn more about your ad choices. Visit megaphone.fm/adchoices

20 Kesä 202225min

Sustainability Is A Business Opportunity

Sustainability Is A Business Opportunity

Learn more about your ad choices. Visit megaphone.fm/adchoices

13 Kesä 202225min

The Power of Conflict, with Bar Rescue's Jon Taffer

The Power of Conflict, with Bar Rescue's Jon Taffer

The world is full of conflict, but Bar Rescue's Jon Taffer says most people approach it all wrong. They either see conflict as something to avoid, or they argue with emotion and a winner-take-all ment...

6 Kesä 202234min

How to Find Great Talent, with Tyler Cowen

How to Find Great Talent, with Tyler Cowen

Learn more about your ad choices. Visit megaphone.fm/adchoices

30 Touko 202225min

The Four-Day Workweek Is Here

The Four-Day Workweek Is Here

Learn more about your ad choices. Visit megaphone.fm/adchoices

23 Touko 202241min

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