How Sonic Drive-In Solved Its Identity Crisis With Two Guys
Problem Solvers7 Heinä 2025

How Sonic Drive-In Solved Its Identity Crisis With Two Guys

Remember the Sonic “Two Guys” commercials? That simple marketing campaign transformed the brand — but creating it wasn’t simple at all. In this episode, Cliff Hudson (former Sonic CEO) and Craig Miller (former Sonic CIO) share how the “Two Guys” campaign emerged through testing, refinement, and real-time feedback. This low-budget idea turned into a powerful brand asset. Hungry for more? Check out their book, Bricks and Clicks: How We Drove Sonic into the Digital Age. Learn more about your ad choices. Visit megaphone.fm/adchoices

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A Leader Who Asks, "Should I Still Be CEO?"

A Leader Who Asks, "Should I Still Be CEO?"

Learn more about your ad choices. Visit megaphone.fm/adchoices

16 Elo 202126min

When Internet Connectivity Goes Out

When Internet Connectivity Goes Out

An internet connection is the lifeblood of any business, so how can you maximize your uptime? In this special episode brought to you by AT&T Business, we hear from entrepreneurs who have struggled wit...

10 Elo 202125min

You Know Change Is Necessary. What's Next?

You Know Change Is Necessary. What's Next?

When things are going wrong, how do you know what change to make? Wharton professor Katy Milkman, author of the book "How to Change", explains a few simple ways to identify the best path forward. Lear...

9 Elo 202126min

How Do You Compete Against the Biggest Companies?

How Do You Compete Against the Biggest Companies?

Sridhar Ramaswamy is building a search engine called Neeva, because he sees a white space left open by Google (where he used to work). Is he crazy, or does he understand innovation on a deep level? He...

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Investing in the Future, Even As the Past Falls Apart

Investing in the Future, Even As the Past Falls Apart

When things go wrong, we often look backwards to fix them. But when Dribble got hit hard by Covid, Michael Sacca and his team started thinking ahead. He explains how to look past the initial panic and...

26 Heinä 202126min

How to Talk To Strangers

How to Talk To Strangers

Are you uncomfortable talking to strangers? It's time to get comfortable! Talking to strangers has many personal and professional benefits — and it's something you can learn to do better. Joe Keohane,...

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The Surprising Importance of To-Go Cocktails

The Surprising Importance of To-Go Cocktails

You can learn a lot from a simple margarita… because when you take one home from a restaurant in America, you’re participating in a change that was hundreds of years in the making. In this episode, we...

12 Heinä 202147min

How to Live Like Ancient Royalty

How to Live Like Ancient Royalty

Learn more about your ad choices. Visit megaphone.fm/adchoices

5 Heinä 202150min

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