How Sonic Drive-In Solved Its Identity Crisis With Two Guys
Problem Solvers7 Heinä 2025

How Sonic Drive-In Solved Its Identity Crisis With Two Guys

Remember the Sonic “Two Guys” commercials? That simple marketing campaign transformed the brand — but creating it wasn’t simple at all. In this episode, Cliff Hudson (former Sonic CEO) and Craig Miller (former Sonic CIO) share how the “Two Guys” campaign emerged through testing, refinement, and real-time feedback. This low-budget idea turned into a powerful brand asset. Hungry for more? Check out their book, Bricks and Clicks: How We Drove Sonic into the Digital Age. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Diversify Your Hiring: How Infosys Did It

Diversify Your Hiring: How Infosys Did It

As companies across industries talk about broadening their workforces, they’re running into a cold reality: If you just say you want to hire different people, you’ll reach candidates who don’t feel we...

5 Loka 202022min

Accidentally Creating the Perfect Remote-Work Tool

Accidentally Creating the Perfect Remote-Work Tool

Fireflies.ai automatically takes and organizes notes during meetings, and has become super popular in the past few months. But its 26-year-old founders never used the term "remote work" when they wer...

28 Syys 202022min

3 Ways to Adapt to the Future

3 Ways to Adapt to the Future

We've gone from panic, to adaptation, to new normal, to... something else? Here are three ways to think about what comes next, and how to make sure you're as relevant as ever. Learn more about your ad...

21 Syys 202019min

Your Mission Is Unshakeable (with Tara Mackey)

Your Mission Is Unshakeable (with Tara Mackey)

Learn more about your ad choices. Visit megaphone.fm/adchoices

14 Syys 202027min

How Solving Your Own Problem Turns Into A Business

How Solving Your Own Problem Turns Into A Business

Learn more about your ad choices. Visit megaphone.fm/adchoices

7 Syys 202019min

When A Big Competitor Suddenly Appears

When A Big Competitor Suddenly Appears

Madison Semarjian's fashion app Mada was totally unique and making waves... until a massively funded competitor came along. Here's how Madison, fresh out of college, pivoted to protect her space. Lear...

31 Elo 202023min

Making the Most of Life Transitions, with Bruce Feiler

Making the Most of Life Transitions, with Bruce Feiler

Learn more about your ad choices. Visit megaphone.fm/adchoices

24 Elo 202032min

When You Have The Right Idea... At The Wrong Time

When You Have The Right Idea... At The Wrong Time

Sometimes an idea isn't bad... it's just that the timing is bad. So what do you do? In this episode, host Jason Feifer tells two stories from his own life about finding the right time for once-wrong i...

17 Elo 202025min

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