How Sonic Drive-In Solved Its Identity Crisis With Two Guys
Problem Solvers7 Heinä 2025

How Sonic Drive-In Solved Its Identity Crisis With Two Guys

Remember the Sonic “Two Guys” commercials? That simple marketing campaign transformed the brand — but creating it wasn’t simple at all. In this episode, Cliff Hudson (former Sonic CEO) and Craig Miller (former Sonic CIO) share how the “Two Guys” campaign emerged through testing, refinement, and real-time feedback. This low-budget idea turned into a powerful brand asset. Hungry for more? Check out their book, Bricks and Clicks: How We Drove Sonic into the Digital Age. Learn more about your ad choices. Visit megaphone.fm/adchoices

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You're Prepared For Crisis, Whether You Know It Or Not

You're Prepared For Crisis, Whether You Know It Or Not

Entrepreneurs can get through anything. Why? Because they've already been prepared for the worst. Hear host Jason Feifer's thoughts, and then a conversation with "The Soul of an Entrepreneur" author D...

15 Kesä 202027min

How to Be A Better Writer

How to Be A Better Writer

Learn more about your ad choices. Visit megaphone.fm/adchoices

8 Kesä 202028min

Why Now Is The Best Time To Go For It

Why Now Is The Best Time To Go For It

Learn more about your ad choices. Visit megaphone.fm/adchoices

1 Kesä 202025min

"I Pivoted My Business During Coronavirus. Now What?"

"I Pivoted My Business During Coronavirus. Now What?"

Many entrepreneurs have pivoted online, offering new digital services in order to keep their business afloat. Now they’re wondering: Is this really sustainable? Small-business expert Amanda Brinkman o...

25 Touko 202028min

Seeing Opportunity During Coronavirus, part 3

Seeing Opportunity During Coronavirus, part 3

Stories of entrepreneurs who are making fast, important changes during this crisis. Featuring: Eric Morton of American Bench Craft, Lisa Janvrin of YouthfulNest, Brian Chen of ROOM, Todd Bellomy of Fa...

18 Touko 202025min

How Big Can Our Ambitions Get?

How Big Can Our Ambitions Get?

Our ambitions drive us, but they can also consume us. How do we make the most of them, without losing ourselves? We explore with Katie Sturino, founder of Megababe. Learn more about your ad choices. V...

11 Touko 202028min

"Can I Still Pitch My Services During Coronavirus?"

"Can I Still Pitch My Services During Coronavirus?"

Learn more about your ad choices. Visit megaphone.fm/adchoices

4 Touko 202028min

What To Do When It's All Your Fault

What To Do When It's All Your Fault

Leaders are made in a time of crisis—not just because they can step up to fix things, but because they're willing to look at their own flaws and become a better leader. That's the story of Eric Edelso...

28 Huhti 202019min

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