How Sonic Drive-In Solved Its Identity Crisis With Two Guys
Problem Solvers7 Heinä 2025

How Sonic Drive-In Solved Its Identity Crisis With Two Guys

Remember the Sonic “Two Guys” commercials? That simple marketing campaign transformed the brand — but creating it wasn’t simple at all. In this episode, Cliff Hudson (former Sonic CEO) and Craig Miller (former Sonic CIO) share how the “Two Guys” campaign emerged through testing, refinement, and real-time feedback. This low-budget idea turned into a powerful brand asset. Hungry for more? Check out their book, Bricks and Clicks: How We Drove Sonic into the Digital Age. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Diane Von Furstenberg Says: "Own It!"

Diane Von Furstenberg Says: "Own It!"

Do you sometimes feel like a loser? So does legendary fashion designer Diane Von Furstenberg—and she admits it here! In this episode, Diane shares a healthy perspective on life... and how the most imp...

6 Tammi 202020min

The Terrifying History of the Elevator

The Terrifying History of the Elevator

Change can be scary, and entrepreneurs are at the forefront of that conflict. We invent things. We create change. But of course, that change can be scary… for other people, or for ourselves. What then...

30 Joulu 201946min

He Went to Prison For A Ponzi Scheme. Now, A Fresh Start.

He Went to Prison For A Ponzi Scheme. Now, A Fresh Start.

Neal Goyal ran a ponzi scheme, defrauded investors out of roughly $9 million, and spent years in prison for his crime. Today he’s out, and we have a frank conversation about what leads someone to make...

23 Joulu 201958min

Edible Arrangements vs. the Word "Edibles"

Edible Arrangements vs. the Word "Edibles"

This is a story about change—and whether it’s something to resist, or an opportunity to take. And it all started when the founder of Edible Arrangements discovered that the word “edibles” had become a...

16 Joulu 201918min

A Better Way to Sell Yourself

A Better Way to Sell Yourself

Why are we not more comfortable selling ourselves? In this episode, host Jason Feifer reveals a common mistake he sees people make when pitching their work. Then, he turns to Jason Harris—CEO of the a...

9 Joulu 201927min

Career Advice: A College Student Interviews Me!

Career Advice: A College Student Interviews Me!

How do you build an exciting career? Does networking matter? Does it matter what you study? In this episode, the interviewing tables are turned: College student Danielle Kraidin asks me her most press...

2 Joulu 201952min

How to Work With Family, Featuring Rebecca Minkoff

How to Work With Family, Featuring Rebecca Minkoff

Most people work with family or friends, but is that wise? And what do you do when things go wrong? Celebrated fashion designer Rebecca Minkoff has plenty of insight on this, because she works with pl...

25 Marras 201924min

Feeling Overwhelmed? Remember Who's In Control

Feeling Overwhelmed? Remember Who's In Control

Learn more about your ad choices. Visit megaphone.fm/adchoices

18 Marras 201922min

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