How Sonic Drive-In Solved Its Identity Crisis With Two Guys
Problem Solvers7 Heinä 2025

How Sonic Drive-In Solved Its Identity Crisis With Two Guys

Remember the Sonic “Two Guys” commercials? That simple marketing campaign transformed the brand — but creating it wasn’t simple at all. In this episode, Cliff Hudson (former Sonic CEO) and Craig Miller (former Sonic CIO) share how the “Two Guys” campaign emerged through testing, refinement, and real-time feedback. This low-budget idea turned into a powerful brand asset. Hungry for more? Check out their book, Bricks and Clicks: How We Drove Sonic into the Digital Age. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Saving the Company, With Only $1,000 in the Bank

Saving the Company, With Only $1,000 in the Bank

Learn more about your ad choices. Visit megaphone.fm/adchoices

24 Helmi 202023min

The Weird Customer Quirk That Changed Everything

The Weird Customer Quirk That Changed Everything

Talkspace is a platform where therapists and patients can talk, and its first launch was a total failure. But then its founders noticed something strange: Users were sending lots of very, very persona...

17 Helmi 202017min

When Everyone Says You're Wrong (But You're Not)

When Everyone Says You're Wrong (But You're Not)

Mark Lawrence co-founded SpotHero in Chicago, and investors told him he needed to expand across America fast. He wanted to take a different approach... even though he wasn't entirely sure it was the r...

10 Helmi 202018min

Finding Joy in the Unknown, with Brandon Steiner

Finding Joy in the Unknown, with Brandon Steiner

Learn more about your ad choices. Visit megaphone.fm/adchoices

3 Helmi 202020min

How to Deliver A Great Customer Experience

How to Deliver A Great Customer Experience

Learn more about your ad choices. Visit megaphone.fm/adchoices

27 Tammi 202024min

Who Is Your Customer, Really?

Who Is Your Customer, Really?

When the home security company SimpliSafe launched, it marketed itself entirely towards renters. After all, they were an underserved marketplace—no other home security system was made for people who r...

20 Tammi 202022min

How Mark Wahlberg Became So Disciplined

How Mark Wahlberg Became So Disciplined

To start the year 2020 right, take some lessons from the business world of Mark Wahlberg—who diligently, thoughtfully built himself into the most disciplined man in Hollywood. Learn more about your ad...

13 Tammi 202018min

Diane Von Furstenberg Says: "Own It!"

Diane Von Furstenberg Says: "Own It!"

Do you sometimes feel like a loser? So does legendary fashion designer Diane Von Furstenberg—and she admits it here! In this episode, Diane shares a healthy perspective on life... and how the most imp...

6 Tammi 202020min

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