How Sonic Drive-In Solved Its Identity Crisis With Two Guys
Problem Solvers7 Heinä 2025

How Sonic Drive-In Solved Its Identity Crisis With Two Guys

Remember the Sonic “Two Guys” commercials? That simple marketing campaign transformed the brand — but creating it wasn’t simple at all. In this episode, Cliff Hudson (former Sonic CEO) and Craig Miller (former Sonic CIO) share how the “Two Guys” campaign emerged through testing, refinement, and real-time feedback. This low-budget idea turned into a powerful brand asset. Hungry for more? Check out their book, Bricks and Clicks: How We Drove Sonic into the Digital Age. Learn more about your ad choices. Visit megaphone.fm/adchoices

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How to Make Big Changes (Just Ask Rosetta Stone)

How to Make Big Changes (Just Ask Rosetta Stone)

When a company is in trouble and needs someone to make change, they call Matt Hulett. He's now the president of Rosetta Stone, and is in the process of rethinking the company's entire product offering...

22 Heinä 201918min

Is Fear Stopping You From Self-Promotion?

Is Fear Stopping You From Self-Promotion?

Right now, as you listen to this show, someone out there might be thinking about hiring or partnering with you—but they can't, because you haven't put enough of yourself out there. On this episode, we...

15 Heinä 201924min

He Fired 70% Of His Staff, Then Rebuilt A Better Company

He Fired 70% Of His Staff, Then Rebuilt A Better Company

Learn more about your ad choices. Visit megaphone.fm/adchoices

8 Heinä 201917min

Going from Entrepreneur to Executive, with NerdWallet's Founder

Going from Entrepreneur to Executive, with NerdWallet's Founder

Learn more about your ad choices. Visit megaphone.fm/adchoices

1 Heinä 201917min

Episode #100 Special: How to Make a Podcast!

Episode #100 Special: How to Make a Podcast!

OMG we've made 100 episodes of Problem Solvers! If you're interested in podcasting, this is the episode for you: Host Jason Feifer is going to explain how he conceived of the show, how he makes it eac...

24 Kesä 201933min

Barefoot Wine Turned A Crisis Into Major Growth

Barefoot Wine Turned A Crisis Into Major Growth

Barefoot Wine is one of the largest wine brands in the world. But it was nearly destroyed in the very beginning, when it was forced to stop all sales for a month. Its founders panicked... and then use...

17 Kesä 201921min

How to Become the Person Everyone Roots For

How to Become the Person Everyone Roots For

We’ve all done it: We see someone score amazing attention, or win some award, or snag the perfect client, and we wonder, How’d they pull that off? It can seem random. What do they have that we don’t? ...

10 Kesä 20197min

Cameo Bounced Back From A Massive PR Disaster

Cameo Bounced Back From A Massive PR Disaster

Cameo is an app that connects celebrities with fans for a very specific purpose: Fans can pay for the celebrity to film a personalized video for them—wishing them a happy birthday, for example. Growth...

3 Kesä 201917min

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