How Sonic Drive-In Solved Its Identity Crisis With Two Guys
Problem Solvers7 Heinä 2025

How Sonic Drive-In Solved Its Identity Crisis With Two Guys

Remember the Sonic “Two Guys” commercials? That simple marketing campaign transformed the brand — but creating it wasn’t simple at all. In this episode, Cliff Hudson (former Sonic CEO) and Craig Miller (former Sonic CIO) share how the “Two Guys” campaign emerged through testing, refinement, and real-time feedback. This low-budget idea turned into a powerful brand asset. Hungry for more? Check out their book, Bricks and Clicks: How We Drove Sonic into the Digital Age. Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Downside of Having A Huge Corporate Client

The Downside of Having A Huge Corporate Client

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Fixing eBay's Culture

Fixing eBay's Culture

Learn more about your ad choices. Visit megaphone.fm/adchoices

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A Cautionary Tale About Trademarks

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In 2015, Carrie Sheffield founded a live-streaming news service called BOLD. Two years later, a pair of gigantic public media companies announced that they, too, would be launching a live-streaming ne...

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SimpliSafe Was Targeting The Wrong Customer

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When the home security company SimpliSafe launched, it marketed itself entirely towards renters. After all, they were an underserved marketplace—no other home security system was made for people who r...

19 Marras 201823min

How Home Depot's CEO Managed A Massive Data Breach

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Why Meeting Customers In Person Changes Everything

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Learn more about your ad choices. Visit megaphone.fm/adchoices

5 Marras 201823min

He Killed Off A $30 Million Business—And Thrived!

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Andy Monfried's company Lotame was thriving, but he saw trouble on the horizon: His industry was changing. Lotame was a major player in the complicated world of digital advertising, and although there...

29 Loka 201820min

How Gen. Stanley McChrystal Protects His Time

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Every entrepreneur struggles to manage their time, and Gen. Stanley McChrystal (Ret.) knows that challenge especially well. He previously commanded U.S. forces in Afghanistan, and now oversees a 90-pe...

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