How Sonic Drive-In Solved Its Identity Crisis With Two Guys
Problem Solvers7 Heinä 2025

How Sonic Drive-In Solved Its Identity Crisis With Two Guys

Remember the Sonic “Two Guys” commercials? That simple marketing campaign transformed the brand — but creating it wasn’t simple at all. In this episode, Cliff Hudson (former Sonic CEO) and Craig Miller (former Sonic CIO) share how the “Two Guys” campaign emerged through testing, refinement, and real-time feedback. This low-budget idea turned into a powerful brand asset. Hungry for more? Check out their book, Bricks and Clicks: How We Drove Sonic into the Digital Age. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Should Entrepreneurs Lie? (And How A Lie Saved Stonyfield Farm)

Should Entrepreneurs Lie? (And How A Lie Saved Stonyfield Farm)

Here at Entrepreneur magazine, we hear a lot of stories about how entrepreneurs founded their companies. Many tend to follow a similar format. Someone has an idea. They take a bold risk to make it a r...

20 Elo 201827min

How Tony Hawk Learned To Protect His Brand

How Tony Hawk Learned To Protect His Brand

Learn more about your ad choices. Visit megaphone.fm/adchoices

13 Elo 201818min

Why This CEO Fired Himself

Why This CEO Fired Himself

When Matt Bodnar became CEO of Fresh Technologies, he took over a failing company and saved it from disaster. That felt great. Then he hit a wall: He couldn’t seem to get this company to grow, or to f...

6 Elo 201818min

Her Company Was Growing, So Why Was It Failing?

Her Company Was Growing, So Why Was It Failing?

Just Between Friends is a nationwide franchise that runs consignment events. About a decade ago, it experienced a crazy jolt: It sold more franchise units than it ever had... and that fast growth near...

30 Heinä 201823min

Why Freshbooks Launched A Competitor To Itself

Why Freshbooks Launched A Competitor To Itself

Mike McDerment saw the future, and it wasn’t bright. His accounting and invoicing company, Freshbooks, was doing well with customers -- but behind the scenes, its software code was a mess and it wasn’...

23 Heinä 201821min

She Raised Millions From Investors... Then Almost Lost It All

She Raised Millions From Investors... Then Almost Lost It All

Raquel Tavares, founder and CEO of a ghee company called Fourth & Heart, had just finished raising a round of funding -- and then her team looked at the company's numbers and realized they were almost...

16 Heinä 201815min

How MailChimp's CEO Became the Leader His Company Needed

How MailChimp's CEO Became the Leader His Company Needed

Learn more about your ad choices. Visit megaphone.fm/adchoices

9 Heinä 201822min

How to Survive When the Money Runs Out

How to Survive When the Money Runs Out

It's perhaps the most terrifying situation an entrepreneur can face: Suddenly, the bank account is nearly empty. You can't pay your staff. You can barely keep the lights on. What now? This is what Sai...

2 Heinä 201818min

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